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All Journal The Manager Reveiew Student Journal of Business and Management (SJBM)
Sularsih Anggarawati
Magister Manajemen, Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : The Manager Reveiew

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Analysis Factor Affecting The Use Of Digital Payment With The Extended Utaut Model Alien Arianita; izar Alfansi; Sularsih Anggarawati
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29733

Abstract

This Study aims to determine the factors that influence users in using digital payment in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations,effort expectancy, facility conditions, social influence and extend UTAUT research model with trust and perceived innovativeness. This study also changes the relationship between the influence of intention to use E-WOM and Loyalty.This research method uses an online survey method that is distributed using Google Surveys. The research data were collected from 355 digital payment users of Indonesia private banks who had the experience of using digital payment. The structural equation modeling technique was used to test the research hypotheses. Primary data collected were analyzed using SmartPLS software. Findings suggest that performance expectancy, facilitating conditions, trust, perceived innovativeness factor in influencing the digital payment adoption intention. effort expectancy, social influence, do not have a effect on behavioral intentions. On the other hand, digital payment adoption intention has also had a significant positive effect on loyalty and word-of-mouth (WOM). This study contributes to the literature on digital payment services and usage behavior. This research can provide an overview for banking and non-bank financial services to always maintain the quality of digital payment applications so that they always provide benefits to improve performance, effectiveness and also productivity for those who use them. And innovate and also develop new features in digital payment applications in order to attract public attention. From theoretical and managerial aspects, this study has particular value for the literature on digital payment intention in general and banking in particular. The present study provides a conceptual framework for digital payment M-banking adoption intention, which could be used in digital services. In addition, this study sought to extend UTAUT and to examine the behavior intention in WOM and Loyalty. Keywords: Digital Payment, WOM, Loyalty, UTAUT, behavior intention , digital payment adoption Paper type Research paper
Effect of Social Media Marketing Variables on Marketing Performance of MSMEs in Indonesia Arthika Nauli; Sularsih Anggarawati; Willy Abdillah
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29739

Abstract

The purpose of this study is to find out the effect of social media marketing variables on MSME marketing performance in Indonesia. The type of this research is descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. The respondents of this research are MSME actors in Indonesia who use social media in product marketing, the total number of respondents is 205 people. Respondents were taken by non probability sampling and were obtained by distributing online questionnaires. The data analysis methods used are descriptive analysis and multiple regression analysis. Based on field research, the results show that: (1) The variable of content in social media marketing activities have a positive and significant influences on the marketing performance of MSMEs in Indonesia. Therefore, if the information presented in social media marketing is getting better, then the marketing performance of MSMEs will increased; (2) The context variable in social media marketing activities has a positive and significant impact on the marketing performance of MSMEs in Indonesia. Therefore, if the information is presented in the right context on social media marketing, then the marketing performance of MSMEs will increased; and (3) The connection variable in social media marketing activities has a positive and significant impact on the marketing performance of MSMEs in Indonesia. Therefore, if the social media used by MSMEs is well connected with other sites, the MSME marketing performance will increased. Keywords: Content, Context, Connection and Marketing Performance
Effects Of Discounts, Brand Image And In-Store Display Against Impulsive Buying In Fashion Products At Matahari Department Store Bengkulu Annisa Janur NZ.; Muhartini Salim; Sularsih Anggarawati
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29740

Abstract

The purpose of this study is to analyze the effect of the discount, brand image and in-store display toward impulsive buying at the Matahari Department Store in the Bengkulu City. The data used in this research is the primary data obtained from the questionnaire to the dissemination of the results of the customers of the Matahari Department Store in the Bengkulu City. The sample used in the analysis was 185 respondents. Data analysis method used is descriptive analysis and multiple linear regression analysis. From hypothesis testing retrieved results: first, the discount variable has a positive significant effect on impulsive buying. Its means are, if the discount is good, will be increasing of customers to impulsive buying. Second, the brand image variable has positive and significant effect on impulsive buying. Its means are, if the brand image is good, will be increasing of customers to impulsive buying. Third the in-store display variable has positive and significant effect on impulsive buying. Its means are, if the in-store is good, will be increasing of customers to impulsive buying. Keywords: Discount, Brand image, In-store display and Impulsive buying
Co-Authors Alien Arianita Annisa Janur NZ. Arthika Nauli Duwi Mihartinah Effed Darta Hadi izar Alfansi Kurniawan Saputra Muhartini Salim Nasution Nasution Willy Abdillah