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All Journal Student Journal of Business and Management (SJBM)
Nasution Nasution
Magister Manajemen, Universitas Bengkulu
Economics, Econometrics & Finance

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Pengaruh Viral Marketing, Harga Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Online Melalui Media Sosial Instagram Duwi Mihartinah; Sularsih Anggarawati; Nasution Nasution
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33189

Abstract

This study aims to examine the effect of viral marketing, price, and consumer belief on the online purchasing decisions through social media instagram in student of Bengkulu University. This research was conducted with a quantitative approach. The population in this study were student of Bengkulu University. Sampling using the sampling technique used in this study with proportiounate stratified random sampling. The number of samples of 265 respondents who were taken through a google form questionnaire using multiple regression analysis method. Based on statistical tests it was found that 1)viral marketing had a significant positive effect on the online purchasing decisions through social media instagram. This result means that if the maximize the use of viral marketing then the higher the effect on the online purchasing decisions through social media instagram. 2) price had a significant positive effect on the online purchasing decisions through social media instagram. This result means that if the higher the price match so that the online purchase decision will be higher. 3) consumer belief had a significant positive effect on the online purchasing decisions through social media instagram. This result means that the higher the consumer's trust, the higher the purchase decision. 4) Viral marketing, price, consumer trust have a significant simultaneous effect on online purchasing decisions through Instagram social media.
Perbedaan Generasi Pada Hubungan Kinerja Dan Motivasi Kerja Karyawan Di PT. HM Sampoernaarea Bengkulu Nurdianto Nurdianto; Fahrudin Js Pareke; Nasution Nasution
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33190

Abstract

The existence of the phenomenon of several work forces and based on several different generational theories makes it an interesting thing to study. This is based on the phenomenon that many companies currently have employees with different generations. The purpose of this study is to describe the level of performance and motivation between generations. This study uses two variables, namely performance and motivation. Performance variables use task, adaptive and contextual indicators while motivational variables are measured by intrinsic and extrinsic indicators. Collecting data using a questionnaire to 108 respondents who work at PT. HM Sampoerna Bengkulu. To see the relationship between the two variables, this study used the one-way ANOVA test. The results of the analysis on performance variables and work motivation between generations show a significant relationship, it is concluded that employee performance has a high value, meaning that performance increases, indicating good work results. Variable employee motivation between generations has a very high value. This means the high work motivation of employees then the performance is increasing. The performance of employees between generations has significant differences in generations X, Y and Z which shows that the higher the performance, the better the work will be. Employee motivation has been shown to have significant differences in intergenerational performance, indicating that differences in generational ability produce good performance in the presence of motivation.
Co-Authors Duwi Mihartinah Fahrudin Js Pareke Nurdianto Nurdianto Sularsih Anggarawati