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All Journal The Manager Reveiew Student Journal of Business and Management (SJBM)
Sularsih Anggarawati
Magister Manajemen, Universitas Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Factor Affecting The Use Of Digital Payment With The Extended Utaut Model Alien Arianita; izar Alfansi; Sularsih Anggarawati
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29733

Abstract

This Study aims to determine the factors that influence users in using digital payment in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations,effort expectancy, facility conditions, social influence and extend UTAUT research model with trust and perceived innovativeness. This study also changes the relationship between the influence of intention to use E-WOM and Loyalty.This research method uses an online survey method that is distributed using Google Surveys. The research data were collected from 355 digital payment users of Indonesia private banks who had the experience of using digital payment. The structural equation modeling technique was used to test the research hypotheses. Primary data collected were analyzed using SmartPLS software. Findings suggest that performance expectancy, facilitating conditions, trust, perceived innovativeness factor in influencing the digital payment adoption intention. effort expectancy, social influence, do not have a effect on behavioral intentions. On the other hand, digital payment adoption intention has also had a significant positive effect on loyalty and word-of-mouth (WOM). This study contributes to the literature on digital payment services and usage behavior. This research can provide an overview for banking and non-bank financial services to always maintain the quality of digital payment applications so that they always provide benefits to improve performance, effectiveness and also productivity for those who use them. And innovate and also develop new features in digital payment applications in order to attract public attention. From theoretical and managerial aspects, this study has particular value for the literature on digital payment intention in general and banking in particular. The present study provides a conceptual framework for digital payment M-banking adoption intention, which could be used in digital services. In addition, this study sought to extend UTAUT and to examine the behavior intention in WOM and Loyalty. Keywords: Digital Payment, WOM, Loyalty, UTAUT, behavior intention , digital payment adoption Paper type Research paper
Effect of Social Media Marketing Variables on Marketing Performance of MSMEs in Indonesia Arthika Nauli; Sularsih Anggarawati; Willy Abdillah
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29739

Abstract

The purpose of this study is to find out the effect of social media marketing variables on MSME marketing performance in Indonesia. The type of this research is descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. The respondents of this research are MSME actors in Indonesia who use social media in product marketing, the total number of respondents is 205 people. Respondents were taken by non probability sampling and were obtained by distributing online questionnaires. The data analysis methods used are descriptive analysis and multiple regression analysis. Based on field research, the results show that: (1) The variable of content in social media marketing activities have a positive and significant influences on the marketing performance of MSMEs in Indonesia. Therefore, if the information presented in social media marketing is getting better, then the marketing performance of MSMEs will increased; (2) The context variable in social media marketing activities has a positive and significant impact on the marketing performance of MSMEs in Indonesia. Therefore, if the information is presented in the right context on social media marketing, then the marketing performance of MSMEs will increased; and (3) The connection variable in social media marketing activities has a positive and significant impact on the marketing performance of MSMEs in Indonesia. Therefore, if the social media used by MSMEs is well connected with other sites, the MSME marketing performance will increased. Keywords: Content, Context, Connection and Marketing Performance
Effects Of Discounts, Brand Image And In-Store Display Against Impulsive Buying In Fashion Products At Matahari Department Store Bengkulu Annisa Janur NZ.; Muhartini Salim; Sularsih Anggarawati
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29740

Abstract

The purpose of this study is to analyze the effect of the discount, brand image and in-store display toward impulsive buying at the Matahari Department Store in the Bengkulu City. The data used in this research is the primary data obtained from the questionnaire to the dissemination of the results of the customers of the Matahari Department Store in the Bengkulu City. The sample used in the analysis was 185 respondents. Data analysis method used is descriptive analysis and multiple linear regression analysis. From hypothesis testing retrieved results: first, the discount variable has a positive significant effect on impulsive buying. Its means are, if the discount is good, will be increasing of customers to impulsive buying. Second, the brand image variable has positive and significant effect on impulsive buying. Its means are, if the brand image is good, will be increasing of customers to impulsive buying. Third the in-store display variable has positive and significant effect on impulsive buying. Its means are, if the in-store is good, will be increasing of customers to impulsive buying. Keywords: Discount, Brand image, In-store display and Impulsive buying
Pengaruh Viral Marketing, Harga Dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Online Melalui Media Sosial Instagram Duwi Mihartinah; Sularsih Anggarawati; Nasution Nasution
Student Journal of Business and Management Vol. 6 No. 1 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i1.33189

Abstract

This study aims to examine the effect of viral marketing, price, and consumer belief on the online purchasing decisions through social media instagram in student of Bengkulu University. This research was conducted with a quantitative approach. The population in this study were student of Bengkulu University. Sampling using the sampling technique used in this study with proportiounate stratified random sampling. The number of samples of 265 respondents who were taken through a google form questionnaire using multiple regression analysis method. Based on statistical tests it was found that 1)viral marketing had a significant positive effect on the online purchasing decisions through social media instagram. This result means that if the maximize the use of viral marketing then the higher the effect on the online purchasing decisions through social media instagram. 2) price had a significant positive effect on the online purchasing decisions through social media instagram. This result means that if the higher the price match so that the online purchase decision will be higher. 3) consumer belief had a significant positive effect on the online purchasing decisions through social media instagram. This result means that the higher the consumer's trust, the higher the purchase decision. 4) Viral marketing, price, consumer trust have a significant simultaneous effect on online purchasing decisions through Instagram social media.
Analisis Pengaruh Service Quality, Perceived Value Dan Institution Image Terhadap kepuasan Mahasiswa Universitas Bengkulu Kurniawan Saputra; Effed Darta Hadi; Sularsih Anggarawati
Student Journal of Business and Management Vol. 6 No. 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v6i2.33192

Abstract

This research was conducted to obtain an overview of service quality at Bengkulu University by linking it to various aspects as implications of the implementation of quality services. The aim of this research is to analyze the influence of service quality, perceived value, and institutional image on student satisfaction at Bengkulu University. The population of this research is Bengkulu University students from various faculties who have studied for at least 2 semesters (third semester and above). The sampling method that collects data is purposive. The sample size was 268 respondents. The research results found that: 1) Service quality has a positive and significant influence on student satisfaction at Bengkulu University. This means that the better the quality of educational services, the better the satisfaction of Bengkulu University students. 2). Perceived value has a positive influence on student satisfaction at Bengkulu University. This means that if the perceived value increases, student satisfaction will increase. 3). The image of the institution has a positive effect on student satisfaction at Bengkulu University. This means that improving the image of the institution will have an impact on increasing student satisfaction at Bengkulu University. 4). Service quality, perceived value, and institutional image have a positive influence on Bengkulu University student satisfaction.
Co-Authors Alien Arianita Annisa Janur NZ. Arthika Nauli Duwi Mihartinah Effed Darta Hadi izar Alfansi Kurniawan Saputra Muhartini Salim Nasution Nasution Willy Abdillah