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All Journal Media Ekonomi dan Manajemen Management Analysis Journal Jurnal Pengabdian Inovasi Masyarakat Indonesia Jurnal Bina Desa
Bayu Bagas Hapsoro
Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Effect of Perceived Ease of Use, Perceived Usefulness, and Perceived Security on E-Wallet Continuance Intention of Shopeepay Through E-Satisfaction Bayu Bagas Hapsoro; Kismiatun Kismiatun
Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i4.63725

Abstract

The development of digitalization flows coupled with the emergence of the new normal era of Covid-19 globally, including in Indonesia, has resulted in an increase in the use of digital payment instruments such as ShopeePay. This study examines the effect of perceived ease of use, perceived usefulness, perceived security and e-satisfaction on e-wallet Continuance intention of ShopeePay in generation Z in Demak City. This study aims to examine and analyze the effect of the e-satisfaction variable in mediating the perceived ease of use, perceived usefulness, and perceived security on e-wallet Continuance intention. The data analysis technique used in this study is the Structural Equation Model – Partial Least Square (SEM-PLS) version 3.0 analysis. This analysis technique can determine the simultaneous linear relationship between research variables and latent variables. The results of this study indicate that perceived ease of use and perceived usefulness do not have a direct influence on e-wallet Continuance intention. Meanwhile perceived security has a positive and significant effect on e-wallet Continuance intention. E-satisfaction can mediate the relationship between variables perceived ease of use, perceived usefulness, and perceived security on e-wallet Continuance intention. And there is a direct influence between e-satisfaction on e-wallet Continuance intention.
Customer Switching Intention: The Integrated Framework of Disconfirmation Theory Widya Prananta; Vitradesie Noekent; Angga Pandu Wijaya; Bayu Bagas Hapsoro
Media Ekonomi dan Manajemen Vol 38, No 2 (2023): July 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i2.3772

Abstract

Due to growing competition, customer retention has become a big problem in many service companies. Within a conceptual model for consumer switching intention, this article examines the influence of customer experience, customer satisfaction, and switching intention to green products, all of which are controlled by online information. Even though scholars have researched consumer switching intentions and the elements that influence them, the complex structural processes that minimize the chance of switching intentions in higher education institutions have remained unstudied. This paper addresses the role of customer experience and customer satisfaction to switching intentions moderated by online information. Data is collected through a questionnaire survey. This study employs purposive sampling to obtain respondents (n = 135), with the criteria, students at Universitas Negeri Semarang, a Conservatory University, who wish to switch to green products. Empirical findings support the proposed model and hypotheses, demonstrating that (1) customer satisfaction is negatively related to switching intention, and (2) The online information factor further strengthens the relationship between customer satisfaction and switching intention. The findings of this study provide a unified understanding of the structural relationships that contribute to increased green switching intention to the development of disconfirmation theories in the higher-education context. Implementing a green campus within Universitas Negeri Semarang, campus communities are encouraged to switch to environmentally friendly products to support green campus policies.
Penguatan Karakter Masyarakat Desa Gambuhan Melalui Implementasi Nilai-Nilai Pancasila Di Era Globalisasi Salsabillah Suci Rahmadani; Natasya Febriany; Shalsa Ayu Shabrina; Nawang Aliawati; Bayu Bagas Hapsoro; Sudrajat Sudrajat
Jurnal Bina Desa Vol. 8 No. 1 (2026): Vol 8 No 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jurnalbinadesa.v8i1.12755

Abstract

Globalization brings significant changes to various aspects of life, including in the order of social and cultural values of the community. Gambuhan Village, like many other communities, faces challenges in maintaining its identity and character in the midst of globalization. This article examines efforts to strengthen the character of the Gambuhan community through the implementation of Pancasila values as an ideological foundation capable of facing global challenges. This research uses a qualitative approach with a case study method involving observation, in-depth interviews, and document analysis. The results show that the implementation of Pancasila values, such as gotong royong, social justice, and unity, can strengthen the character of the people of Gambuhan Village, making them more resilient in facing the negative influence of globalization. The conclusion of this study emphasizes the importance of the active role of the village government, community leaders, and education in internalizing the values of Pancasila in order to build a strong, ethical, and competitive community character in the era of globalization.
Optimalisasi Strategi Upscalling UMKM Desa Plumbon, Kabupaten Semarang Berbasis Implementasi Iptek dan Digital Marketing Pudji Astuti; Bayu Bagas Hapsoro; Widya Aryadi; Moch Faizal Rachmadi; Bella Mei Mulya Wati
Jurnal Pengabdian Inovasi Masyarakat Indonesia Vol. 5 No. 1 (2026): Edisi Februari
Publisher : Program Studi Pendidikan Kimia FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ss2dwa29

Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) berkontribusi cukup besar bagi pertumbuhan ekonomi, mengurangi masalah kemiskinan dan pengangguran, menyerap lapangan pekerjaan dan pemberdayaan masyarakat. Sektor olahan pangan menjadi usaha paling besar dan konsisten terus bertumbuh di Indonesia. Peningkatan pendapatan masyarakat dapat dilakukan dengan berwirausaha atau home industri, salah satunya adalah SB11 yang merupakan UMKM produsen frozeen food & aneka snack. SB11 memproduksi berbagai jenis olahan pangan seperti ceker tanpa tulang, dodol sirsak, citul/sempolan dan bakso goreng (basreng). Sebelum pandemi Covid-19, SB11 mampu menyerap lapangan pekerjaan yang cukup besar di sekitar wilayahnya. Akan tetapi pasca pandemi tersebut sampai dengan sekarang, produktivitas dan profitabilitas usaha SB11 tidak stabil. Permasalahan yang terjadi adalah minimnya daya inovasi dan kreativitas dalam berwirausaha, adopsi literasi digital masih rendah, belum optimalnya implementasi Teknologi Tepat Guna (TTG), pemasaran digital (digital marketing), branding dan perizinan usaha tidak maksimal. Mindset dan penggunaan alat/metode produksi yang masih konvensiona serta sederhana juga menjadi kendala tersendiri dalam upaya peningkatan produktivitas, profitabilitas, efektivitas dan efisiensi menuju upscalling UMKM. Metode pelaksanaan kegiatan adalah dengan: 1) Sosialisasi; 2) Pelatihan; 3) Penerapan teknologi; 4) Pendampingan dan evaluasi; serta 5) Keberlanjutan program. Kegiatan yang dilakukan adalah: 1) Teknologi Tepat Guna (TTG) berupa mesin pengaduk isometris dan mesin peniris minyak (spinner); 2) Pendampingan manajemen usaha; 3) Redesign kemasan dan label produk yang eye catching, menarik dan penuh makna; 4) Pendampingan perluasan ekspansi kerja sama dan; 5) Pendampingan legalitas perizinan usaha.
Co-Authors Angga Pandu Wijaya, Angga Pandu Bella Mei Mulya Wati Kismiatun Kismiatun Moch Faizal Rachmadi Natasya Febriany Nawang Aliawati Prananta, Widya Pudji Astuti Salsabillah Suci Rahmadani Shalsa Ayu Shabrina Sudrajat Sudrajat Vitradesie Noekent, Vitradesie Widya Aryadi