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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Relasi Publik
Dedek Kusnadi
Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
Law, Crime, Criminology & Criminal Justice Social Sciences

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Kualitas Pelayanan Publik Bidang Administrasi Kependudukan di Kecamatan Telanaipura Kota Jambi Dedek Kusnadi
Jurnal Relasi Publik Vol. 1 No. 3 (2023): Agustus : Jurnal Relasi Publik
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrp-widyakarya.v1i3.1189

Abstract

The government as a provider of public services needed by the community must be responsible and continue to strive to provide the best service for the sake of improving public services. On the other hand, community satisfaction is a measure of the success of public services provided by public service providers. This research is a descriptive study using a qualitative approach to determine the quality of public services in the field of population administration in Telanaipura District, Jambi City. The data analysis technique used is an interactive model. The results showed that the quality of public services in the field of population administration in Telanaipura District, Jambi City, was seen from the aspects of physical facilities, reliability, responsiveness, assurance, empathy, that is, the Public Services section in Telanaipura District, Jambi City had not fulfilled adequate service facilities to provide services to the community. The community is satisfied with the services provided by Telanaipura District, Jambi City in the reliability aspect regarding reliability in handling any community complaints. Employees in terms of helping people who need services, especially people who are confused about services, have been seen between officers and visitors who communicate with each other. Security in Telanaipura District, Jambi City, has shown efforts to improve the quality of its services in relation to providing a sense of security for the community. The empathy given by the Telanaipura District, Jambi City, is to give a pleasant impression.
Strategi Pemasaran Syariah Dalam Meningkatkan Volume Penjualan Zhafirah Catering Kota Jambi Zahfirah Zahfirah; Dedek Kusnadi
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran syariah dalam meningkatkan volume penjualan pada Zhafirah Catering, sebuah usaha katering di Kota Jambi yang menerapkan prinsip-prinsip syariah dalam operasionalnya. Latar belakang penelitian ini didasari oleh peran penting UMKM dalam perekonomian dan kebutuhan akan inovasi pemasaran yang sesuai dengan era digital, terutama untuk mempertahankan pertumbuhan di tengah persaingan yang semakin ketat. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Data yang diperoleh dianalisis secara deskriptif melalui proses reduksi data, penyajian data, dan verifikasi. Hasil penelitian menunjukkan bahwa strategi pemasaran berbasis 4P (produk, harga, tempat, promosi) dijalankan sesuai prinsip syariah. Produk dijaga kualitas dan kehalalannya, harga ditetapkan adil dan kompetitif, layanan antar memudahkan konsumen, dan promosi dilakukan secara jujur melalui media sosial. Selain itu, etika syariah seperti shiddiq, amanah, tabligh, dan fathonah menjadi landasan utama. Kendala yang dihadapi meliputi keterbatasan jangkauan layanan, pasokan bahan baku, serta persaingan dengan katering lain. Secara keseluruhan, strategi ini mampu meningkatkan kepuasan dan kepercayaan pelanggan.
Co-Authors Zahfirah Zahfirah