Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Islamic enterpreneurship and Management
Dyah Kusumawati
Sultan Fatah University, Demak, Indonesian
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGIES TO INCREASE MUSLIM CONSUMER LOYALTY IN THE TIME OF THE COVID-19 PANDEMIC Dyah Kusumawati; Sri Umi Andayani; Diryo Suparto
JIEM: Journal of Islamic enterpreneurship and Management Vol 1, No 1 (2021): JIEM: Journal of Islamic Enterpreneurship and Management
Publisher : JIEM: Journal of Islamic enterpreneurship and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the extent of the influence of promotional strategies, product quality, and customer satisfaction on customer loyalty to Indosat Ooredoo card customers. The type of research used is explanatory research. The population is all Indosat Ooredoo card customers in Demak Regency. The technique of determining the sample is by purposive sampling. In this study, the number of samples used was 131 respondents. Data analysis was performed using multiple linear regression analysis techniques. Data collection techniques through online questionnaires using a Likert scale. Sources of data are primary data and secondary data. The results of this study based on partial testing in this study are each variable namely promotion strategy, product quality, and customer satisfaction has proven to have a positive and significant effect on customer loyalty. Based on the results of simultaneous testing, it is in a strong category because promotion strategies, product quality, and customer satisfaction are proven to have a positive and significant effect on customer loyalty.  
Co-Authors DIRYO SUPARTO Sri Umi Andayani