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Fortuna Zain Hamid
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Gaya Hidup dan Teman Sebaya Terhadap Perilaku Keuangan Pembelian Sepeda Pandemi Covid-19 Bojong Kulur-Bogor Naufal Wahyu Ramadhan; Mawarta Onida Sinaga; Fortuna Zain Hamid
Administratif Profesional Vol 3 No 1 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i1.4869

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between Lifestyle and Reference Groups (Peers) on Financial Behaviour on the Phenomenon of Buying Bikes during the Covid-19 Pandemic in Bojong Kulur Village - Bogor Regency. The research used in this study is causal associative research with a quantitative approach. The data analysis method uses instrument test analysis, classical assumption test, and hypothesis testing. The sample selection method used purposive sampling. The samples obtained using the Slovin formula are as many as 100 respondents. The results of this study indicate that: This study meets the normal distribution requirements, namely 0.200 > 0.05. The regression equation model Y = 5.956 + 0.606 (x1) + 0.200 (x2) + shows the research is feasible to use. Based on the results of partial correlation, lifestyle variables have an influence on financial behaviour by 41.21 percent, while the reference group variable (peers) has an influence on financial behavior by 29.26 percent. The financial behavior variable is influenced by lifestyle variables and reference groups (peers) by 47.1 percent, while 52.9 percent is influenced by other variables that are not used in this study
The Influence of Content Marketing and Innovation Speed Toward Repurchase Intention Fashion MSME On Instagram (Case Study of Erigo Store): Pengaruh Konten Pemasaran dan Kecepatan Inovasi terhadap Niat Membeli Kembali UMKM Fashion Di Instagram (Studi Kasus pada Erigo Store) Putri Mayang Zivi; Fortuna Zain Hamid; Anwar Mustofa
Administratif Profesional Vol 3 No 2 (2022): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v3i2.5150

Abstract

The purpose of this study is to determine and analyze the partial and simultaneous between content marketing and innovation speed toward repurchase intention Fashion MSME On Instagram (Case Study of Erigostore). In addition, this research is expected to be a consideration for companies or fashion MSME to increase Repurchase Intention. This research is included in casual associative research with a quantitative approach with a sample calculation using the slovin formula. So the number of samples is 100 respondents and in the sampling technique used using purposive sampling. A literature review and quesionnaire distribution were used to collect data. The validity and reliability test are used in instrument testing, white the data analysis method employs multiple linear regression analysis, T test, F test, and the coefficient of determination R2. The regression equation Model Y = 10,806 + 0,342X1 + 0,447X2 + e is worth to use. Based on the results of the partial correlation, the content marketing variable (X1) has an influence on repurchase intention (Y) of 50,69%, while the innovation speed variable (X2) has an influence on repurchase intention (Y) of 47,74%. Based on the results of the coefficient of determination R2 of 53,1% repurchase intention is influenced by content marketing and innovation speed, while the remaining 46,9% is influenced by other variables not discussed in this study such as viral marketing, celebrity endorser, online customer review, etc. The results of this study indicate that there is an effect of content marketing and innovation speed on repurchase intention simultaneously (F test), and the effect of content marketing and innovation speed on repurchase intention partially (T test) based on hypothesis testing. Keywords: Content Marketing, Innovation Speed, Repurchase Intention
The Influence of Social Media Marketing and Online Customer Reviews on Instagram on Consumer's Interest in Buying Ichiban Sushi through the @ichibansushi_id Account: Pengaruh Social Media Marketing dan Online Customer Review pada Instagram terhadap Minat Beli Konsumen Ichiban Sushi Melalui Akun @ichibansushi_id Silvynna Sasikirana Ramadhan; Fortuna Zain Hamid; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5619

Abstract

This study aims to determine and analyze the influence of social media marketing and online customer reviews on Instagram on consumer buying interest in Ichiban Sushi through the @ichibansushi_id account. The research method used in this research is quantitative. The population in this study were female and male consumers, using a non-probability sampling technique with a purposive sampling method and determining the number of samples using the Slovin formula calculation results in as many as 100 respondents. The data collection technique used a questionnaire and a literature study. The data analysis technique employed a validity test, classical assumption test, multiple linear regression test, partial significance test T (T statistic test), simultaneous significance test F (F statistic test), and coefficient of determination test using SPSS version 26 for windows. Based on the T-test result, the social media marketing variable significantly affects consumer buying interest with a value of t-count > t-table of 3,211. At the same time, the online customer review variable has an effect and is significant on consumer buying interest with a value of t-count > t-table of 6,809. Based on the results of the F statistical test, the variables of social media marketing and online customer review have a simultaneous effect on consumer buying interest. The coefficient of determination obtained an R-value of 68,8% indicates that of consumer buying interest is influenced by the independent variables of social media marketing and online customer review. The other 31,2% are influenced by other variables not examined in this study. Keywords: Social Media Marketing, Online Customer Review, Consumer Buying Interest.
Co-Authors Anwar Mustofa Mawarta Onida Sinaga Naufal Wahyu Ramadhan Nidia Sofa Putri Mayang Zivi Silvynna Sasikirana Ramadhan