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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Administrasi Profesional
Nidia Sofa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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You give more, I give more: “The impact of career growth on knowledge sharing behavior.” Irma Suryani; Nidia Sofa
Proceedings of AICS - Social Sciences Vol 7 (2017): 7th AIC in conjuction ICMR 2017 Universitas Syiah Kuala October 2017
Publisher : Proceedings of AICS - Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.422 KB)

Abstract

Knowledge sharing plays a significant role in enhancing innovation and creativity. Understanding what factors influence knowledge sharing among individuals in an organization has been widely studied, especially factors which derived from social exchange and psychological contract theory. However, how career growth affects knowledge sharing behavior in terms of psychological contract theory has not been studied in the previous literature. Therefore, this study aims to investigate career growth’s effect on knowledge sharing in an organization. The career growth is reflected from four elements; career goal progress, professional ability development, promotion speed, and remuneration growth. From 85 questionnaires distributed to lecturers and staffs at Syiah Kuala University, the results support the hypothesis stating that there is a significant relationship between organizational career growth and knowledge sharing behavior.  Keywords:Organizational career growth, knowledge sharing behavior.
The Influence of Social Media Marketing and Online Customer Reviews on Instagram on Consumer's Interest in Buying Ichiban Sushi through the @ichibansushi_id Account: Pengaruh Social Media Marketing dan Online Customer Review pada Instagram terhadap Minat Beli Konsumen Ichiban Sushi Melalui Akun @ichibansushi_id Silvynna Sasikirana Ramadhan; Fortuna Zain Hamid; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5619

Abstract

This study aims to determine and analyze the influence of social media marketing and online customer reviews on Instagram on consumer buying interest in Ichiban Sushi through the @ichibansushi_id account. The research method used in this research is quantitative. The population in this study were female and male consumers, using a non-probability sampling technique with a purposive sampling method and determining the number of samples using the Slovin formula calculation results in as many as 100 respondents. The data collection technique used a questionnaire and a literature study. The data analysis technique employed a validity test, classical assumption test, multiple linear regression test, partial significance test T (T statistic test), simultaneous significance test F (F statistic test), and coefficient of determination test using SPSS version 26 for windows. Based on the T-test result, the social media marketing variable significantly affects consumer buying interest with a value of t-count > t-table of 3,211. At the same time, the online customer review variable has an effect and is significant on consumer buying interest with a value of t-count > t-table of 6,809. Based on the results of the F statistical test, the variables of social media marketing and online customer review have a simultaneous effect on consumer buying interest. The coefficient of determination obtained an R-value of 68,8% indicates that of consumer buying interest is influenced by the independent variables of social media marketing and online customer review. The other 31,2% are influenced by other variables not examined in this study. Keywords: Social Media Marketing, Online Customer Review, Consumer Buying Interest.
Cita Rasa dan Ekuitas Merek PENGARUH CITA RASA DAN EKUITAS MEREK TERHADAP MINAT BELI INDOMIE GORENG RASA RENDANG: (Studi Kasus pada Konsumen Indomie di Kecamatan Pancoran Mas, Kota Depok) Oktavia Damayanti; Fortuna Zain; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5621

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between Taste and Brand Equity on consumer buying interest in Pancoran Mas District, Depok City. This study uses causal associative research with a quantitative approach. Data collection used in this study were primary and secondary data. The data analysis employed instrument test analysis, classical assumption test, and hypothesis testing. The sample was determined using a purposive sampling method and analyzed using SPSS version 25. The sampling formula used was the Slovin formula, and obtained a total sample of 100 respondents. The regression equation model in this study is Y = -14.934 + 0.753X1 + 0.607X2 + e that this study is feasible to use. The results of this study indicate that taste and brand equity simultaneously affect consumer buying interest in Indomie Goreng Rendang, with a large effect of 56.6%. Partially, the taste has a positive and significant effect on buying interest, and brand equity has a positive and partially significant effect on buying interest Key Word : Taste, Brand Equity, Buying Interest
Co-Authors Fortuna Zain Fortuna Zain Hamid Irma Suryani Oktavia Damayanti Silvynna Sasikirana Ramadhan