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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Administrasi Profesional Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Nidia Sofa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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You give more, I give more: “The impact of career growth on knowledge sharing behavior.” Irma Suryani; Nidia Sofa
Proceedings of AICS - Social Sciences Vol 7 (2017): 7th AIC in conjuction ICMR 2017 Universitas Syiah Kuala October 2017
Publisher : Proceedings of AICS - Social Sciences

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Abstract

Knowledge sharing plays a significant role in enhancing innovation and creativity. Understanding what factors influence knowledge sharing among individuals in an organization has been widely studied, especially factors which derived from social exchange and psychological contract theory. However, how career growth affects knowledge sharing behavior in terms of psychological contract theory has not been studied in the previous literature. Therefore, this study aims to investigate career growth’s effect on knowledge sharing in an organization. The career growth is reflected from four elements; career goal progress, professional ability development, promotion speed, and remuneration growth. From 85 questionnaires distributed to lecturers and staffs at Syiah Kuala University, the results support the hypothesis stating that there is a significant relationship between organizational career growth and knowledge sharing behavior.  Keywords:Organizational career growth, knowledge sharing behavior.
The Influence of Social Media Marketing and Online Customer Reviews on Instagram on Consumer's Interest in Buying Ichiban Sushi through the @ichibansushi_id Account: Pengaruh Social Media Marketing dan Online Customer Review pada Instagram terhadap Minat Beli Konsumen Ichiban Sushi Melalui Akun @ichibansushi_id Silvynna Sasikirana Ramadhan; Fortuna Zain Hamid; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5619

Abstract

This study aims to determine and analyze the influence of social media marketing and online customer reviews on Instagram on consumer buying interest in Ichiban Sushi through the @ichibansushi_id account. The research method used in this research is quantitative. The population in this study were female and male consumers, using a non-probability sampling technique with a purposive sampling method and determining the number of samples using the Slovin formula calculation results in as many as 100 respondents. The data collection technique used a questionnaire and a literature study. The data analysis technique employed a validity test, classical assumption test, multiple linear regression test, partial significance test T (T statistic test), simultaneous significance test F (F statistic test), and coefficient of determination test using SPSS version 26 for windows. Based on the T-test result, the social media marketing variable significantly affects consumer buying interest with a value of t-count > t-table of 3,211. At the same time, the online customer review variable has an effect and is significant on consumer buying interest with a value of t-count > t-table of 6,809. Based on the results of the F statistical test, the variables of social media marketing and online customer review have a simultaneous effect on consumer buying interest. The coefficient of determination obtained an R-value of 68,8% indicates that of consumer buying interest is influenced by the independent variables of social media marketing and online customer review. The other 31,2% are influenced by other variables not examined in this study. Keywords: Social Media Marketing, Online Customer Review, Consumer Buying Interest.
Cita Rasa dan Ekuitas Merek PENGARUH CITA RASA DAN EKUITAS MEREK TERHADAP MINAT BELI INDOMIE GORENG RASA RENDANG: (Studi Kasus pada Konsumen Indomie di Kecamatan Pancoran Mas, Kota Depok) Oktavia Damayanti; Fortuna Zain; Nidia Sofa
Administratif Profesional Vol 4 No 1 (2023): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v4i1.5621

Abstract

This study aims to determine and analyze whether there is a partial and simultaneous influence between Taste and Brand Equity on consumer buying interest in Pancoran Mas District, Depok City. This study uses causal associative research with a quantitative approach. Data collection used in this study were primary and secondary data. The data analysis employed instrument test analysis, classical assumption test, and hypothesis testing. The sample was determined using a purposive sampling method and analyzed using SPSS version 25. The sampling formula used was the Slovin formula, and obtained a total sample of 100 respondents. The regression equation model in this study is Y = -14.934 + 0.753X1 + 0.607X2 + e that this study is feasible to use. The results of this study indicate that taste and brand equity simultaneously affect consumer buying interest in Indomie Goreng Rendang, with a large effect of 56.6%. Partially, the taste has a positive and significant effect on buying interest, and brand equity has a positive and partially significant effect on buying interest Key Word : Taste, Brand Equity, Buying Interest
Analisis Pengaruh Product Diversification, Price, dan Perceived Value Terhadap Repurchase Intention Konsumen Kosmetik Emina (Studi Kasus pada Wanita Generasi Z di Jakarta Selatan) Salma Qonita Tsabatiyya; Fortuna Zain Hamid; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh product diversification, price, dan perceived value terhadap repurchase intention konsumen kosmetik Emina pada wanita generasi Z di Jakarta Selatan secara parsial dan simultan. Penelitian ini termasuk dalam penelitian kuantitatif dengan metode asosiatif dengan hubungan kausal. Pengambilan sampel menggunakan teknik non-probability sampling dengan metode purposive sampling. Sampel penelitian ini sebanyak 100 (seratus) responden yang dihitung menggunakan rumus Slovin. Pengolahan data dibantu dengan software SPSS 26. Hasil penelitian ini memenuhi syarat distribusi normal, yaitu Sig. 0.105 > 0.05. Berdasarkan model persamaan regresi Y = -5.681 + 0.697 X1 + 0.552 X2 + 0.292 X3, penelitian ini layak digunakan. Hasil uji korelasi parsial, product diversification berpengaruh sebesar 46,51% terhadap repurchase intention konsumen kosmetik Emina, price berpengaruh sebesar 53,72% terhadap repurchase intention konsumen kosmetik Emina, dan perceived value berpengaruh sebesar 49,42% terhadap repurchase intention konsumen kosmetik Emina. Hasil nilai koefisien determinasi (R2) adalah product diversification, price, dan perceived value berpengaruh terhadap repurchase intention konsumen kosmetik Emina pada wanita generasi Z di Jakarta Selatan sebesar 63,9% dan 36,1% lainnya dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini. Hasil hipotesis adalah H0 ditolak dan Ha diterima, yaitu terdapat pengaruh positif signifikan antara variabel perceived value, price, dan perceived value terhadap variabel repurchase intention konsumen kosmetik Emina.
ANALISIS KUALITAS PELAYANAN JASA EKSPEDISI SICEPAT DENGAN ANALISA SENTIMEN PADA APLIKASI MEDIA SOSIAL TWITTER Raihan Nestadio; Nining Latianingsih; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

Banyak keluhan oleh pengguna jasa ekspdisi SiCepat pada media sosial Twitter yang sidebabkan oleh pelayanan yang tidak maksimalBagaimana cara mengukur kualitas pelayanan pada jasa ekspedisi SiCepat dengan menggunakan analisa sentimen pada aplikasi media sosial Twitter, bagaimana kualitas pelayan pada perusahaan penyedia jasa ekspedisi SiCepat, Bagaimana cara meningkatkan kualitas pelayanan agar mampu mengatasi keluhan dari pengguna jasa ekspedisi SiCepat berdasarkan pada indikator kualitas pelayanan. Mengukur Kualitas pelayanan jasa ekspedisi SiCepat menggunakan analisa sentimen pada media sosial Twitter. Mengetahui bagaimana kualitas pelayanan yang diberikan oleh Jasa EkspedisiSiCepat terhadap konsumen. Meningkatkan kualitas pelayanan berdasarkan pada indikator pelayanan. Metode penelitian ini adalah kualitatif dan menggunakan Analisis Sentimen. selama periode Mei hingga Juli yang telah dianalisis menggunakan analisis sentimen menggunakan aplikasi Winpython diperoleh data yang menunjukkan bahwa terdapat 75 data yang dikategorikan sebagai kalimat atau sentimen negatif, 14 data yang dikategorikan positif, dan 122 data dikategorikan netral. Setelah data dinyatakan validitasnya, kemudian dianalisis berdasarkan indikator kualitas pelayanan. dan didapatkan bahwa jasa ekspedisi SiCepat tidak sesaui dengan indikator kualitas pelayanan yaitu Reliability, Responsiveness, Assurance, dan Empathy.
SOLUSI PENERAPAN THE PROCESS OF ONGOING IMPROVEMENT SEBAGAI PENINGKATAN KINERJA BONGKAR MUAT Dianti Wahyu Auliyani; Titik Purwinarti; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This research aims to evaluate the performance improvement of Stevedoring Workers (TKBM) in response to the shift of ro-ro ship docking activities from Tanjung Priok Port to the newly established Patimban Port. This transition has required adaptation and created urgent challenges related to accidents and delays in the handling of Car Build Units (CBU), managed by a shipping company, PT Admiral Lines. The study uses a case study method with a qualitative approach. To minimize these issues, performance enhancement is pursued through the solution of the Process of Ongoing Improvement (POOGI) model in both operational and administrative stevedoring activities. To identify the root causes of accidents and delays, the researcher conducted semi-structured interviews with six informants, and the data were analyzed using NVIVO version 15 to assess their applicability. The performance improvement process using the POOGI model was carried out through several levels, including: Formulation of the Research Concept, Define the System’s Goal, Determination of Performance Measurement, Identification of the System’s Constraint, and Exploitation of the System’s Constraint. The final stage, which focuses on the utilization of resource constraints, resulted in the development of new strategies and systems that can be implemented by the company as part of its performance evaluation. From an operational standpoint, the application includes Refreshment Activities and a Manpower List to minimize accidents, while in the administrative aspect, the introduction of Agency System Prototypes 1.0 and 2.0 is intended to reduce delays and enhance process efficiency.
Pengaruh Kualitas Pelayanan dan Kemudahan Transaksi terhadap Keputusan Pembelian secara Offline (Studi Kasus pada Konsumen Kios Kuliner Rusunawa KS Tubun) Destiny Hartanti Rosadi; Imas Chandra Pratiwi; Nidia Sofa; Hana Nurdina; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

The decrease in offline purchasing activity at the Rusunawa KS Tubun culinary kiosk poses a challenge for management in enhancing the residents' economic situation. This study analyzes the impact of service quality and transaction ease on offline purchasing decisions among consumers at the Rusunawa KS Tubun culinary kiosk. This study employs a quantitative research method utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM) analysis. A total of 130 respondents were obtained using simple random sampling. The findings indicate that service quality positively and significantly influences offline purchasing decisions. Additionally, the ease of transaction significantly impacts offline food purchasing decisions. The model's R-square value of 0.643 suggests that the contribution of both variables to explaining offline purchasing decisions falls within the moderate to strong range. This finding highlights the significance of transaction ease in shaping an individual's decision during offline purchases.
Co-Authors Destiny Hartanti Rosadi Dianti Wahyu Auliyani Fortuna Zain Fortuna Zain Hamid Hana Nurdina Haris Satria Putra Imas Chandra Pratiwi Irma Suryani Nining Latianingsih Oktavia Damayanti Raihan Nestadio Salma Qonita Tsabatiyya Silvynna Sasikirana Ramadhan Titik Purwinarti