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Sriyani Oktavia, Sriyani

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Author-ID : 634517

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE RELATION OF MARKETING MIX WITH CUSTOMERS LOYALTY IN LABORATORY CLINICAL OF PRODIA PALU Oktavia, Sriyani; Sudirman, Sudirman; Kadri, Abdul
PROMOTIF: Jurnal Kesehatan Masyarakat Vol 6, No 1 (2016): PROMOTIF - JUNI
Publisher : PROMOTIF: Jurnal Kesehatan Masyarakat

ABSTRACT Clinical Laboratory of Prodia has fluctuated significant number of patient visits from 2014 through 2015, a decrease in the number of older patients indicating a decreased patient loyalty. Therefore Prodia need to design marketing programs by applying the marketing mix. Includes aspects of the marketing mix of product, price, place, promotion, people, process and physical evidence. This study aims to determine the relationship of the marketing mix with Customer Loyalty in the Clinical Laboratory Prodia Palu. This research is an analytical survey with cross sectional design. Location of the study in the Clinical Laboratory of Prodia Palu. The research was conducted in March-April. Total sample of 98 respondents, taking by consecutive sampling. The bivariate analysis of loyalty using chi square test showed that: Product no correlation (P = 0.028 <0.05), Price no correlation (P = 0.139 > 0.05), place no correlation (P = 1.00> 0.05), promotion there is a correlation (P = 0.004 <0.05), people no correlation (P = 0.236> 0.05), there is a correlation process (P = 0.040 <0.05) and physical evidence there is a correlation (P = 0.007 < 0.05). From the results of the chi square test price, place and people has not correlation with customer loyalty, so it is suggested that the management of Prodia can improve marketing strategy that oriented to price, place and people to increase customer loyalty. Keywords : Marketing Mix, price, place, people, customer loyalty

THE RELATION OF MARKETING MIX WITH CUSTOMERS LOYALTY IN LABORATORY CLINICAL OF PRODIA PALU Oktavia, Sriyani; Sudirman, Sudirman; Kadri, Abdul
Promotif : Jurnal Kesehatan Masyarakat Vol. 6 No. 1: JUNE 2016
Publisher : Fakultas Kesehatan Masyarakat, Universitas Muhammadiyah Palu

ABSTRACT Clinical Laboratory of Prodia has fluctuated significant number of patient visits from 2014 through 2015, a decrease in the number of older patients indicating a decreased patient loyalty. Therefore Prodia need to design marketing programs by applying the marketing mix. Includes aspects of the marketing mix of product, price, place, promotion, people, process and physical evidence. This study aims to determine the relationship of the marketing mix with Customer Loyalty in the Clinical Laboratory Prodia Palu. This research is an analytical survey with cross sectional design. Location of the study in the Clinical Laboratory of Prodia Palu. The research was conducted in March-April. Total sample of 98 respondents, taking by consecutive sampling. The bivariate analysis of loyalty using chi square test showed that: Product no correlation (P = 0.028 <0.05), Price no correlation (P = 0.139 > 0.05), place no correlation (P = 1.00> 0.05), promotion there is a correlation (P = 0.004 <0.05), people no correlation (P = 0.236> 0.05), there is a correlation process (P = 0.040 <0.05) and physical evidence there is a correlation (P = 0.007 < 0.05). From the results of the chi square test price, place and people has not correlation with customer loyalty, so it is suggested that the management of Prodia can improve marketing strategy that oriented to price, place and people to increase customer loyalty. Keywords : Marketing Mix, price, place, people, customer loyalty

Implementasi Program Pemberian Makanan Tambahan (PMT) Berbasis Pangan Lokal dalam Upaya Penanggulangan Stunting di Kabupaten Donggala Oktavia, Sriyani; Sudirman, Sudirman; Budiman, Budiman
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i11.62514

Stunting remains a major public health issue in Indonesia, particularly in Donggala Regency, where the prevalence rate remains high. The Local-Based Supplementary Feeding (PMT) program is one of the government’s specific interventions aimed at reducing stunting through the utilization of local nutritious foods. This study aimed to analyze the implementation of the PMT program in Donggala Regency using Edward III’s policy implementation model, which consists of four variables: communication, resources, disposition, and bureaucratic structure. The research employed a mixed-method approach with an explanatory sequential design involving 99 respondents and 12 qualitative informants. Quantitative data were analyzed using chi-square and multiple logistic regression tests. The results showed that all four variables—communication (p=0.000), resources (p=0.000), disposition (p=0.000), and bureaucratic structure (p=0.000)—had a significant influence on program implementation. The logistic regression analysis indicated that disposition was the most influential variable (p=0.001; Exp(B)=7.215), reflecting the strong impact of the implementers’ attitudes and commitment on the program’s success. Qualitative findings supported this, showing that effective communication, sufficient resources, and efficient coordination strengthened implementation outcomes. In conclusion, improving implementers’ commitment, inter-sectoral coordination, and community participation is crucial for enhancing the sustainability and effectiveness of the local-based PMT program in reducing stunting in Donggala Regency.

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