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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ekonomi
Suzy Widyasari
Universitas Stikubank Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF TRUST, EASE OF USE, AND ONLINE CONSUMER REVIEW ON CONSUMER PURCHASE DECISIONS (Study on TikTok Shop Users in Rembang City) Devi Puspitasari; Suzy Widyasari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to test and analyze the influence of trust, ease of use, and online consumer reviews on purchasing decisions. The objects in this research are the consumers of the TikTok Shop in the city of Rembang. This research is a quantitative research that implements a purposive sampling method with a sample size of 100 respondents, obtained through the distribution of Google from. Scale measurements carried out by researchers using a 5-point Likert scale with the data testing method. Testing the data used is the instrument test, including validity testing and reliability testing (multiple linear regression analysis and model testing (coefficient of determination, F test, and t test)) which are processed with SPSS version 23. Based on the results of this study, it is drawn The conclusion is that trust, ease of use, and online consumer reviews have positive and significant influence on purchasing decisions.
Pengaruh Pengetahuan Produk, Persepsi Resiko, Dan Citra Perusahaan Terhadap Keputusan Pembelian (Studi Pada Produk Tabungan Emas Di PT Pegadaian CP Jepara) Chamidatun Nisa'; Suzy Widyasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2413

Abstract

This study aims to find out how consumer purchasing decisions are influenced by the risks of product knowledge, perceptions, and corporate image. The sample in this study were loyal customers of Gold Savings at PT Pegadaian CP Jepara. The sample was tested using purposive sampling with a complete sample of 100 respondents who met certain criteria, including around 20 years of age and active customers. The primary data of the researcher is used in this study. This study collected data by distributing questionnaires to Gold Savings customers at PT Pegadaian CP Jepara. Cronbach's alpha reliability test, multiple linear regression test, coefficient of determination test (R2), simultaneous F test, and t test were used in this study.
Pengaruh Electronic Word Of Mouth (E-WoM) Di Sosial Media Tiktok, Kepercayaan Dan Persepsi Harga Terhadap Niat Beli Ulang Belanja Online (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang) Raras Parahita; Suzy Widyasari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i3.1391

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth, kepercayaan, dan persepsi harga terhadap niat beli ulang. Populasi dalam penelitian ini adalah seluruh seluruh pengguna aplikasi shopee di Kota Semarang. Teknik pengambilan sampel dalam penelitian ini menggunakan teknik Purposive Sampling dimana sampel diambil melalui pertimbangan tertentu sesuai dengan kriteria. Jenis data yang digunakan dalam penelitian ini adalah data kuantitatif. Data kuantitatif merupakan data yang berupa angka-angka. Sumber data yang digunakan penelitian ini adalah data primer data sekunder. Teknik pengambilan data yang digunakan penelitian ini adalah kuesioner. Uji analisis data peneliti melakukan uji validitas, uji reliabilitas, uji regresi berganda, koefisien determinasi (R2), uji f dan uji t.    
Co-Authors Chamidatun Nisa' Devi Puspitasari Raras Parahita