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Rintan Br. Saragih
Methodist Indonesia University
Economics, Econometrics & Finance

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ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, PURCHASE INTENTION AND PRICE ON CUSTOMER SATISFACTION IN THE USE OF ONLINE OJEK Bella Oktavia Maulina Simanjuntak; Maria Regina Manalu; Elina Tobing; Holfian Daulat Tambun Saribu; Rintan Br. Saragih
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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This study aims to examine how much influence service quality, purchase intention and price have on customer satisfaction when using OK online. This research method uses the methoddescriptivewith a quantitative approach. The study used the SPSS version 2.5 application with 96 respondents. Services have a positive and significant effect on customer satisfaction for online motorcycle taxi users according to the results processed from the respondent's data. With a calculated t value of 2.222 and a relevant level of 0.029. The results of the research analysis of Buying Interest obtained a t-count value of 2.916 and a significant level of 0.004, which has a positive and significant effect on customer satisfaction for users of online motorcycle taxi transportation. The price variable from the t-count test is 5.637 and a relevant level of 0.001 has a positive and dominant effect on the dependent variable, namely customer satisfaction with online motorcycle taxi users on Jalan Ayahanda, Medan. service Quality, Purchase intention and price have a positive and significant effect on the dependent variable studied, namely customer satisfaction with online motorcycle taxi users, Jalan Ayahanda, Medan. According to the data studied, calculated and presented in this study.
THE EFFECT OF STOCK LIQUIDITY, PROFIT MANAGEMENT, INFORMATION ASYMETRY AND PROFITABILITY ON THE COST OF EQUITY CAPITAL AT CONVENTIONAL COMMERCIAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE IN 2018-2022 Damaria Silalahi; Agave Orasi Manik; Mika Anggreini Pandiangan; Marselia Siburian; Januardin Januardin; Rintan Br. Saragih
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The purpose of this study is to determine and evaluate the effect partially and simultaneously of the variables of stock liquidity, earnings management, information asymmetry, and profitability on the cost of equity capital in conventional commercial banks listed on the Indonesia Stock Exchange (IDX) on the Indonesia Stock Exchange. from 2018 to 2022. Multiple linear regression is the data analysis strategy applied in this study. There are 43 companies listed on the Indonesia Stock Exchange, based on the corporate population between 2018 and 2022. There are 10 companies sampled with a total of 50 companies sampled at conventional commercial banks. The results of the study show that partially stock liquidity and profitability have a negative and insignificant effect on the cost of equity capital in conventional commercial banks listed on the IDX in 2018-2022. Meanwhile, partially, information asymmetry and earnings management have a positive and significant effect on the cost of equity capital in conventional commercial banks listed on the IDX in 2018-2022. The results show that simultaneously stock liquidity, information asymmetry, earnings management and profitability have a significant positive effect on the cost of equity capital in conventional commercial banks listed on the IDX in 2018-2022. The results of the coefficient of determination show that stock liquidity, information asymmetry, earnings management and profitability contribute 46.29% to the cost of equity capital,
Co-Authors Agave Orasi Manik Bella Oktavia Maulina Simanjuntak Damaria Silalahi Elina Tobing Holfian Daulat Tambun Saribu Januardin Januardin Maria Regina Manalu Marselia Siburian Mika Anggreini Pandiangan