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Januardin Januardin
Prima Indonesia University
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF STOCK LIQUIDITY, PROFIT MANAGEMENT, INFORMATION ASYMETRY AND PROFITABILITY ON THE COST OF EQUITY CAPITAL AT CONVENTIONAL COMMERCIAL BANKS LISTED ON THE INDONESIA STOCK EXCHANGE IN 2018-2022 Damaria Silalahi; Agave Orasi Manik; Mika Anggreini Pandiangan; Marselia Siburian; Januardin Januardin; Rintan Br. Saragih
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

The purpose of this study is to determine and evaluate the effect partially and simultaneously of the variables of stock liquidity, earnings management, information asymmetry, and profitability on the cost of equity capital in conventional commercial banks listed on the Indonesia Stock Exchange (IDX) on the Indonesia Stock Exchange. from 2018 to 2022. Multiple linear regression is the data analysis strategy applied in this study. There are 43 companies listed on the Indonesia Stock Exchange, based on the corporate population between 2018 and 2022. There are 10 companies sampled with a total of 50 companies sampled at conventional commercial banks. The results of the study show that partially stock liquidity and profitability have a negative and insignificant effect on the cost of equity capital in conventional commercial banks listed on the IDX in 2018-2022. Meanwhile, partially, information asymmetry and earnings management have a positive and significant effect on the cost of equity capital in conventional commercial banks listed on the IDX in 2018-2022. The results show that simultaneously stock liquidity, information asymmetry, earnings management and profitability have a significant positive effect on the cost of equity capital in conventional commercial banks listed on the IDX in 2018-2022. The results of the coefficient of determination show that stock liquidity, information asymmetry, earnings management and profitability contribute 46.29% to the cost of equity capital,
The influence of price, promotion, and product quality on purchase decisions at PT Karsa Primapermata Nusa Lisa Sien Tiani; Angelique Albertina Laurence; Nicky Irawan; Vincent Darma Saputra; Januardin Januardin
Priviet Social Sciences Journal Vol. 3 No. 9 (2023): September 2023
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v3i9.245

Abstract

This research aims to test and analyze the influence of price, promotion, product quality, and purchase decisions. Decreased purchasing decisions have occurred in the company due to a decrease in company income. In the pricing phenomenon, special prices are offered only to loyal customers who have been purchasing products for a minimum of 2 years. New customers, on the other hand, do not receive any price discounts. In terms of promotional activities, the company's efforts have been inadequate, primarily relying on personal selling by salesmen every month who offer products to customers. Product returns are still frequent, and customers often complain about the product's durability, which tends to be short. This research employs a quantitative approach with a sample of 100 customers. Multiple linear regression is used for data analysis. Simple random sampling is used as the sampling method. The conclusion of this research is that price has a positive and significant influence on purchase decisions, promotion has a positive and significant influence on purchase decisions, and product quality has a positive and significant influence on purchase decisions. In the case of price, promotion, and product quality variables, they all have a positive and significant impact on purchase decisions with a coefficient of determination of 35%.
Co-Authors Agave Orasi Manik Angelique Albertina Laurence Damaria Silalahi Lisa Sien Tiani Marselia Siburian Mika Anggreini Pandiangan Nicky Irawan Rintan Br. Saragih Vincent Darma Saputra