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ANALISIS PENDAPATAN USAHATANI TOMAT DI DESA TARAITAK SATU KECAMATAN LANGOWAN UTARA (Income Analysis of Tomato Farming in Taraitak Satu Village of North Langowan District) Putri Rhizka Amalia Bongkang; Paulus A. Pangemanan; Ellen G. Tangkere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 1 No. 4 (2019): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v1i3.26270

Abstract

The purpose of this study was to analyze the income of tomato farming in Taraitak Satu Village, North Langowan District. This research was conducted for three months from March 2019 to May 2019. The data used in this study were primary data obtained based on interviews with 20 respondents of tomato farmers who were taken by simple random sampling and secondary data obtained from the village office and sub-district offices and literature available in libraries and the internet related to research.Research results show that the average income of tomato farming was Rp. 34,227,279 / planting season with an average of seven harvest seasons. The total revenues was Rp. 47,976,000 with a total cost of Rp. 13,748,721.To obtain a better sale price, farmers are advised to set the planting time so that it is not done simultaneously. In addition, farmers can expand their markets, for example, by selling to supermarkets or outside the region in order to obtain better profits in tomato farming. Keywords: Tomato Farm,  Income Analysis
ANALISIS TINGKAT KEPUASAN KONSUMEN DAN KINERJA WARKOP KEMANG MANADO (Analysis the Level of Consumer Satisfaction and Performance of Warkop Kemang Manado) Christian David Parengkuan; Theodora M. Katiandagho; Ellen G. Tangkere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29945

Abstract

                This study aimed to analyse the level of consumer satisfaction at Warkop Kemang Manado and to formulate performance improvements of Warkop Kemang Manado. This research was conducted from November 2019 until April 2020. The data used in this study were primary and secondary data. Primary data were obtained from direct interviews with 44 respondents using a questionnaire, while secondary data were obtained from the business management. The results showed that, the value of the Customer Satisfaction Index (CSI) was 83.53 percent. It generally fallen in the "Very Satisfied" criteria. Based on the results of the Importance Performance Analysis (IPA), the variables that need to be improved were the taste of food/beverage, the suitability of food/beverage prices, knowledge and explanation of the waitress to the menu, the availability and cleanliness of toilets, and the availability of parking facilities. Whereas, the variables that need to be maintained were Food/Beverage hygiene and food/beverage equipment, Waiter appearance, Waitress readiness, Waitress hospitality and politeness, and Warkop Cleanliness.Keywords: Consumer Satisfaction, Performance
EFISIENSI PEMASARAN KOPRA DI DESA PICUAN BARU KECAMATAN MOTOLING KABUPATEN MINAHASA SELATAN (Marketing Efficiency of Copra in Picuan Baru Village, MotolingSub District, South Minahasa Regency) Erwin Spancer Tendean; Benu Olfie L. S.; Ellen G. Tangkere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 2 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i2.29947

Abstract

The objective of this research is to find out how the marketing channels and copra marketing efficiency in Picuan Baru Village based on the marketing margin and farmer's share. This research was conducted for 8 months in October 2019 until June 2020. This study uses primary and secondary data. Primary data was obtained by submitting a list of questions to 10 Farmers and 5 Collecting Traders in Picuan Baru Village, Motoling Sub District, South Minahasa Regency. Secondary data was obtained from related institutions and sources that have relevance in this study. Sampling uses a purposive sampling method and snow ball sampling is a sample taken intentionally and uses a technique to determine respondents in a chain. The research result showed that copra marketing channels formed in the marketing of Picuan Baru Village, Motoling Subdistrict, South Minahasa Regency, obtained that there were two forms of marketing channels and farmer's share value obtained from the analysis results, namely in marketing channel I of 90.77% and in marketing channel II at 92.64%. The marketing margin  of marketing channel I was Rp. 649.5 / kg and marketing channel II was Rp. 500 / kg.Keywords: Copra, Marketing Channel, Marketing Efficiency
BAURAN PEMASARAN PRODUK OLAHAN MAKANAN RINGAN PRODUKSI AROMA JAYA DESA SUMBER REJO KECAMATAN MODAYAG KABUPATEN BOLAANG MONGONDOW TIMUR (Marketing Mix of Processed Snack Food Produced by Aroma Jaya Sumber Rejo Village, Modayag Sub District, East Bolaang Mongondow Regency) Anjas Ambarak; Lyndon R. J. Pangemanan; Ellen G. Tangkere
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 3 No. 2 (2021): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v3i2.35278

Abstract

The objective of this research is to describe the marketing mix of processed snack products produced by "Aroma Jaya" Sumber Rejo Village, Modayag Sub District, East Bolaang Mongondow Regency. This research was carried out for 1 month starting April 2021. The data used in this study were primary and secondary, primary data will be taken by survey by giving direct questions to consumers, using questionnaires as a data collection tool containing questions that related to this research and secondary data obtained from these businesses related to this research, such as the history of Aroma Jaya business. The data analysis used in this study is a descriptive analysis analyzed by using  Likert scale. Based on the results and discussions that have been carried out, it can be concluded that the consumer's assessment of the Aroma Jaya company's marketing mix actions using the 4P related to the four variables, namely product, price, place and promotion shows a very good category.Â