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All Journal Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Glory Amelia Sekeon
Universitas Sam Ratulangi
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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KEPUASAAN KONSUMEN TERHADAP BAURAN PEMASARAN DI USAHA “WARONG KOBONG” MANADO (Consumer Satisfaction to Marketing Mix in Manado Warong Kobong Business) Glory Amelia Sekeon; Joachim N. K. Dumais; Paulus A. Pangemanan
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 2 No. 1 (2020): Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v2i1.29928

Abstract

The objective of this research is to determine consumer power over the marketing mix in the Manado Warong Kobong business . This research was conducted in May until July 2019. This research used primary data by means of cousiner to 80 respondents or consumers to fill in then cousiner sheets were collected, processed and then analyzed the return of samples using the accidental sampling method that is the researcher chose who the members the population accidentally meets with researchers thought to be able to provide information that can be needed. The research result showed that consumer satisfaction with the marketing mix in Manado Warong Kobong business is satisfied related to the four variables namely production, price, place and promotion.Keywords: Consumer Satisfaction, Manado Warong Kobong Business
Co-Authors Joachim N. K. Dumais Paulus A. Pangemanan