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All Journal Jurnal Kajian Komunikasi Communicare : Journal of Communication Studies Emerging Markets : Business and Management Studies Journal Tuturlogi: Journal of Southeast Asian Communication Jurnal InterAct Mediator: Jurnal Komunikasi Jurnal Komunikasi Indonesia
El Chris Natalia, El Chris
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
ETHICS IN CHILD PROGRAM IMPRESSIONS ON TELEVISION Natalia, El Chris
Emerging Markets : Business and Management Studies Journal Vol 3 No 1 (2015)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.7 KB) | DOI: 10.33555/ijembm.v3i1.68

Abstract

Although nowadays the new media comes to exist in the society, the conventional media like television is still be a part of Indonesian society, especially is the areas that is untouched  by the internet. Television still has its own audience. Television is obliged to perform its functions in providing information, educate, entertain, control and also as a social adhesive. Children as one of television audiences always get more attention because children are the next generation who are very easily influenced by this audiovisual media. Children are the easiest figure to imitate what they see on television. Ethics in children's program broadcasted in television is important to avoid the damage of children development in both psychologically and physically.
Pemilihan Penggunaan Bahasa dalam Interaksi Sebagai Bentuk Adaptasi Antarbudaya di Indonesia Natalia, El Chris
JURNAL KOMUNIKASI INDONESIA Vol. 4, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini membahas tentang orang-orang Korea Selatan dalam memilih penggunaan bahasa saat berinteraksi sebagai bentuk adaptasi antarbudaya di Indonesia. Orang-orang Korea Selatan menghadapi budaya yang berbeda ketika di Indonesia dan mengharuskan mereka beradaptasi dengan budaya dan orang-orang Indonesia. Salah satu perbedaan budaya yang harus dihadapi adalah bahasa. Bahasa bisa jadi penghalang dalam melakukan komunikasi. Akomodasi komunikasi menjadi suatu aspek pendukung bagi orang-orang Korea Selatan untuk beradaptasi. Penelitian ini berfokus untuk menjelaskan bagaimana penggunaan bahasa yang dilakukan orang-orang Korea Selatan dalam berinteraksi sebagai bentuk adaptasi antarbudaya di Indonesia. Pendekatan penelitian adalah kualitatif dengan menggunakan metode fenomenologi. Hasil penelitian menyatakan bahwa kesamaan karakteristik pada orang-orang Korea Selatancenderung menjadikan mereka cenderung melakukan konvergensi ketika berinteraksi dengan orang Indonesia. Jumlah orang Korea Selatan dan kurun waktu orang Korea tinggal di Indonesia menentukan penggunaan bahasa yang mereka pilih. This research discusses how South Koreans choose a language when interacting as part of intercultural adaptation in Indonesia. South Koreans deal with different cultures in Indonesia, requiring them to adapt to Indonesian people and culture. One of the cultural differences is language. Language can serve as a barrier of communication. Communication accommodation helps South Koreans to adapt. This research focuses on explaining how the South Koreans use language in their interaction as a form of intercultural adaptation in Indonesia. The research applies qualitative approach with phenomenology method. The results suggest that the similar characteristics of South Koreans tend to make them more likely to converge when interacting with Indonesians. The number of South Koreans and the length of their stay in Indonesia determine their choice of language.
Communication Strategy of the English Goes to Kampung Team in Cultural Adaptation Natalia, El Chris
Communicare : Journal of Communication Studies Vol. 10 No. 2 (2023): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101010220231

Abstract

English Goes to Kampung (EGK) is a non-profit organization that provides education and workshop to rural society in Sumba, East Nusa Tenggara, Indonesia. The aim of this study is to analyze the communication strategy in cultural adaptation carried out by the EGK team for the society in Sumba villages. The main theory used in this study is the theory of communication accommodation. The research method used is descriptive qualitative analysis. Data was collected through in-depth interviews with three informants of the EGK team. The results show that informants are more likely to adopt a convergence strategy in adapting to the society in the village they visited. This convergence strategy is an effort to approach the villagers so that the EGK team can be accepted and the activities they will do in the village can be done properly.
PENGARUH EFEKTIVITAS IKLAN YOUTUBE TERHADAP BRAND IMAGE Helena, Monique; Natalia, El Chris
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.3

Abstract

ABSTRACTAdvertising is used by companies as a way to market products and services. YouTube is currently the most popular social media in Indonesia and has become a platform of marketing the company's products and services. Head & Shoulders, which is under the auspices of the Procter & Gamble company uses YouTube in marketing and promoting its products. This research focuses on Joe Taslim's “Head & Shoulders” Bloopers YouTube ad. This study aims to determine the influence of the effectiveness of Joe Taslim's "Head & Shoulders" YouTube Bloopers ad on the formation of the company's brand image. The variable in this study is the effectiveness of advertising with dimensions, namely awareness, knowledge, likes, and choices. The brand image variable uses the dimensions of brand identity, brand personality, brand association, brand behavior and attitudes, as well as brand competence and benefits. This research uses an explanative quantitative method. The data was collected through survey methods and online questionnaires to 100 respondents. The result of the analysis indicates that there is a positive influence between Joe Taslim's “Head & Shoulders” YouTube Bloopers ad on the formation of the company's brand image. Keywords: marketing communication, effectiveness of ads, brand image  ABSTRAKIklan digunakan perusahaan sebagai suatu cara untuk memasarkan produk dan jasa. YouTube saat ini merupakan media sosial paling populer di Indonesia dan telah menjadi sarana untuk memasarkan produk dan jasa dari perusahaan. Head & Shoulders, yang berada di bawah naungan perusahaan Procter & Gamble menggunakan YouTube dalam memasarkan dan mempromosikan produknya. Penelitian ini berfokus pada iklan YouTube Bloopers Joe Taslim “Head & Shoulders”. Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas iklan YouTube Bloopers Joe Taslim “Head & Shoulders” terhadap pembentukan brand image perusahaan. Variabel pada penelitian ini adalah efektivitas iklan dengan dimensi, yaitu kesadaran, pengetahuan, menyukai, dan pilihan. Pada variabel brand image menggunakan dimensi identitas merek, kepribadian merek, asosiasi merek, perilaku dan sikap merek, serta kompetensi dan manfaat merek. Penelitian ini menggunakan metode kuantitatif eksplanatif. Pengumpulan data dilakukan melalui metode survei dan penyebaran kuesioner secara daring kepada 100 responden. Hasil analisis menunjukkan terdapat pengaruh positif antara iklan YouTube Bloopers Joe Taslim “Head & Shoulders” terhadap pembentukan brand image perusahaan. Kata Kunci: komunikasi pemasaran, efektivitas iklan; citra merek
Representasi Citra Victoria’s Secret di Forbes.com terkait Kasus Body Shaming Rizkiana, Marcella; Natalia, El Chris
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.2784

Abstract

Victoria Secret's (VS) is one of the companies that experienced a crisis due to the body shaming case carried out by chief marketing officer in the company. The media can frame information about the company by focusing on its strengths or weaknesses in its reporting. Forbes.com is an online business media that participates in reporting on the body shaming case faced by VS. The purpose of this study is to determine the representation of the Victoria's Secret (VS) corporate image in Forbes.com related to the body shaming case. The research method used is a qualitative method with analysis of the framing model of Robert Entman. This study analyzes the news on Forbes.com regarding VS in November 2018. The results of this study indicate that the representation of the Victoria's Secret company image is negatively published in the news on Forbes.com because of the crisis experienced. The case of body shaming is not handled properly so that it cannot be controlled or detained which results in losses for the company.
PEMAKNAAN PESAN KOMUNIKASI PUBLIK DALAM DEBAT CALON PRESIDEN 2019 Mutiara, Ni Luh Arisma; Natalia, El Chris
Jurnal InterAct Vol. 8 No. 2 (2019): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v8i2.4080

Abstract

Public communication is the process of using messages to generalize meaning in situations where one source spreads the message to the recipient and the recipient provides feedback with questions and answers and nonverbal communication. The purpose of this study is to analyze the meaning of the public presidential communication messages related to the environment in the second video debate 17 February 2019. This study used a qualitative approach with Roland Barthes semiotic method. The study was conducted by examining video documents and analysis by combining Public Communication Theory, Environmental Communication, and Barthes Semiotic studies in finding meanings. The results showed the meaning of the message of the presidential debate was based on the essence of culture and its relationship with the media, public, policy on environmental issues.
Analisis Strategi CSR Bank Indonesia dalam Membangun Hubungan Komunitas Sutarto, Joan; Natalia, El Chris
Jurnal InterAct Vol. 12 No. 1 (2023): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v12i1.4426

Abstract

Corporate Social Responsibility (CSR) is an effort to improve society or communities’ welfare in corporate business operations area. One of the problems in Indonesia is in education, this caused Bank Indonesia to contribute in overcoming the problems through scholarship program and Bank Indonesia scholarships recipients community establishment called New Generation of Indonesia (GenBI). This study aimed to comprehend Bank Indonesia CSR strategy in building community relations. CSR strategy was analyzed by CSR Hierarchy and Triple Bottom Line, while community relations was analyzed by Community Relations Elements and the development and success factors of community relations. This study used a qualitative-descriptive approach with interviews, observation, and document studies as data collection techniques. The results showed Bank Indonesia's CSR strategy was divided into two inseparable programs, and there were efforts to build community relationships. However, communication still needs to be improved, such as through offline meetings to build and strengthen community relations.
Consumer Protection Agency’s crisis management for children’s kidney failure cases in Indonesia Libraveda, Lesca Terlly; Natalia, El Chris
Jurnal Kajian Komunikasi Vol 12, No 1 (2024): June 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v12i1.53943

Abstract

Background: The Badan Perlindungan Konsumen Nasional Republik Indonesia (BPKN RI) is a government institution dedicated to protect consumer rights nationwide. In August 2022, instances of kidney disorders affecting children emerged in various regions of Indonesia, necessitating BPKN’s involvement in addressing these cases. Purpose: This study examines how crisis communication factored into BPKN RI’s crisis management strategy during the 2022 outbreak of atypical progressive acute kidney injury (APAKI) in children. Methods: The theoretical framework guiding this research encompasses organizational theory, corporate communication theory, crisis communication theory, and crisis management theory. Employing a descriptive qualitative approach, data collection involves interviews, internet observations, and document analysis. Interviews were conducted with key figures, including the secretary of BPKN RI, the Public Relations and Education Division of BPKN RI, and the Investigation Team for APAKI cases in children. Results: The research findings reveal that BPKN RI’s crisis management process involves identifying the crisis, analyzing its implications, isolating the crisis, formulating a strategy, and implementing a crisis control program, with crisis communication as the fundamental element of the crisis management strategy. Conclusion: BPKN RI’s crisis management strategy prioritizes public welfare, ensuring easy public access, and maintaining transparency and honesty. Implications: BPKN RI disseminates regular and periodic information to the public, designates the Chairman of BPKN RI as the spokesperson, monitors community sentiments and media coverage, and establishes a public information center.
The Effect of Gamification in Shopee Games on User’s Brand Loyalty Bulu, Debora Soli; Natalia, El Chris
Mediator: Jurnal Komunikasi Vol. 17 No. 2 (2024): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v17i2.3039

Abstract

Shopee, one of the e-commerce companies, implements gamification through the Shopee Games on the Shopee application. The existence of Shopee Games can provide satisfaction to users, which can lead to the growth of Shopee users’ brand loyalty. Therefore, this research aims to analyze the effect of gamification through the Shopee Games on user’s brand loyalty. There are two variables in this research. First, the independent variable is gamification, with dimensions of social interaction, sense of control, goals, progress tracking, rewards, and prompts. Second, the dependent variable is brand loyalty, with the dimensions of the switcher, habitual buyer, satisfied buyer, linking the brand, and committed buyer. This research is using a quantitative method. The data was collected by distributing questionnaires online to 96 respondents as a sample who were Shopee users. The result of this research indicates a moderate and positive effect between gamification through Shopee Games and brand loyalty of Shopee users.
Co-Authors Bulu, Debora Soli Helena, Monique Libraveda, Lesca Terlly Mutiara, Ni Luh Arisma Rizkiana, Marcella Sutarto, Joan