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All Journal JOSAR (Journal of Students Academic Research)
Ama Fauziah
Universitas Yudharta Pasuruan
Economics, Econometrics & Finance Education Electrical & Electronics Engineering

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ANALYSIS OF TOTAL QUALITY MANAGEMENT IN DETERMINATION BUSINESS DONAT BU SULASTRI IN KEPANJENKIDUL DISTRICT Novi Nurchasanah; Indria Guntarayana; Ama Fauziah
JOSAR (Journal of Students Academic Research) Vol 5 No 1: March 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v5i1.1067

Abstract

This research was conducted with the aim to determine the effect of Retail Service, Marketing Mix, Product Quality, Word of Mouth on Consumer Satisfaction and Loyalty and Total Quality Management as an intervening variable. The respondents in this study were consumers who had bought at least two donut products at the IKM Donut Bu Sulastri, Kepanjenkidul Village, Kepanjenkidul District, Blitar City. The respondents in this study were 100 people. The method used in this research is the Mix Method and the data is processed using SmartPLS. The research results that refer to 11 hypotheses submitted by researchers get positive or significant results and are weak or rejected. The results of this study are expected to be able to connect the theoretical implications and managerial implications for the company with the findings of the innovations and the strategy implications explained in the closing chapter in the concluding sub-section.
BUSINESS STRATEGY FOR CAFE DEVELOPMENT: (A Study on De Classe Gelato & Coffe Blitar City) Indria Guntarayana; Ama Fauziah
JOSAR (Journal of Students Academic Research) Vol 4 No 2: JOSAR: Journal of Students Academic Research
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v4i2.1073

Abstract

This research was conducted with the aim of knowing and understanding the development strategies of the De Classe Gelato & Coffe Blitar-East Java Business. The business development strategy of De Classe Gelato & Coffe Cafe is related to the methods used by the company to gain competitive advantage in each of the company's main businesses. This research was conducted using data processing methods and data analysis consisting of qualitative data analysis. Qualitative analysis is used to determine the company's environment to determine the strengths, weaknesses, opportunities, and threats faced by cafes. The results of this research are De Classe Gelato & Coffe Blitar conducting intensive strategies (market penetration, market development, and product development). 1) Market penetration, the company needs to increase the market share of a product or service through larger marketing efforts. 2) Market development, it needs to add distribution channels such as opening branches. 3) Product development that is increasing sales by increasing or modifying existing products. In addition, it must improve the quality of employees.
Co-Authors Indria Guntarayana Novi Nurchasanah