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All Journal Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUBLISITAS
Rengganis, Linangkung Diah Ayu
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Marketing Communication Strategy of Halal Tourism in Bandung Randa, Agrian Ratu; Rengganis, Linangkung Diah Ayu; Santoso, Budi
Jurnal Publisitas Vol 8 No 2 (2022): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Sekolah Tinggi Ilmu Sosial dan Ilmu Politik (STISIPOL) Candradimuka Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (496.53 KB) | DOI: 10.37858/publisitas.v8i2.124

Abstract

Halal Tourism generally known as new concept of tourism industry that are particularly design for the muslims. Its important to be discussed because the sharia-based economic sector has been growing very rapidly lately, not only in the financial, culinary and fashion sectors but also in the tourism sector where the growth of Middle Eastern tourists is very rapid with a total of approximately 170,000 foreign tourists in 2018 and this figure is projected to increase to 250,000 foreign tourists in in 2019. The purpose of this study was to know how the communication strategy of halal tourism in Bandung. This made the researcher thought that halal tourism is important to be discussed specifically, especially in the Marketing Communication sector, besides its great potential, halal tourism itself requires strong branding so that the process of delivering information and the desires of visiting tourists will be even greater. The result of this study will be focused on Marketing Communication Strategy of Halal Tourism in Bandung. This study used a qualitative research method which the marketing communication strategy of halal tourism in Bandung was described in detail and clearly, then the final results presented the marketing communication strategy model. A case study approach was used in this study, and the validity of the data was tested by using data triangulation based on sources and experts in their fields. This marketing communication strategy is expected to be a reference for the marketing communication strategy of halal tourism in Indonesia.
The experience of interacting: Learning communication for deaf students Rengganis, Linangkung Diah Ayu; Suryana, Asep; Wahyudin, Uud; Yati, Sri Eka; Santoso, Budi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 1 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i1.3890

Abstract

In the school environment in addition to studying teaching materials, deaf students also explore a variety of vocabulary. Teachers have a more role, in addition to helping students' understanding of communication teaching materials, it is also needed as a means of enriching vocabulary, including honing students in understanding oral communication, namely reading lip movements. The hope is that when deaf people can understand vocabulary and sign language, communication with sign language becomes equivalent to vocal communication in general which can make them confident in communicating with anyone. During the process, everything cannot be separated from the teacher's intervention in educating, exposing the material, and honing the potential of his students. Based on this phenomenon, researchers will examine the meaning of learning communication in teachers towards deaf people as research objects. This study aimed to determine the learning communication experience of deaf students at SLBN Cicendo, Bandung. It uses Symbolic Interaction Theory developed by George Herbert Mead as a guide. The approach used in this study is qualitative with a phenomenology method. The data in this study were obtained through observation, in-depth interviews, and a literature study. The results of this study indicate that learning communication in deaf students begins with the things closest to the children. These things can be experiences or what the child is thinking. The teacher as a teacher will lead the opinion on the material to be taught at that time. Then the teaching given is also adjusted to the abilities possessed by each child. The conclusion of this research is the provision of teaching materials to deaf students guided by individual learning. How to find out the best learning techniques for deaf students are obtained through the experience of interacting between classroom teachers and students. 
Co-Authors Asep Suryana Budi Santoso Dwi Budi Santoso Randa, Agrian Ratu Uud Wahyudin Yati, Sri Eka