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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat IIJSE
Rahmadi Rahmadi
Universitas Swadaya Gunung Jati, Cirebon, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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PENDAMPINGN PERIZINAN PIRT SEBAGAI PENGUATAN PRODUK DI WAHANA MULTI AGRIBISNIS CIREBON Rahmadi Rahmadi; Aang Curatman
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5412

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu upaya pemberdayaan ekonomi masyarakat yang diharapkan mampu mengembangkan potensi yang dimiliki untuk meningkatkan ekonomi masyarakat secara mandiri. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman pemilik Wahana Multi Agribisinis (Walagri) yang merupakan salah satu pelaku UMKM, tentang pentingnya suatu produk memiliki perizinan P-IRT sehingga produk yang dihasilkannya layak untuk diedarkan, dapat dipasarkan secara luas, keamanan dan kualitas produk terjamin, serta kepercayaan pembeli meningkat. Pelaksanaan PKM ini dilakukan dengan metode ceramah, tutorial, dan diskusi yang dilakukan pada bulan Agustus 2021.  Hasil dari kegiatan PKM ini yaitu (1) Pemilik Walagri memahami pentingnya suatu produk memiliki perizinan PIRT dan termotivasi untuk mengurus izin PIRT tersebut, dan (2) Pemilik Walagri memahami tata cara pengajuan untuk memproses perizinan PIRT. Dengan dimilikinya izin PIRT, produk yang dihasilkan layak untuk diedarkan, bisa dipasarkan bebas secara luas, keamanan dan kualitas produk terjamin, kepercayaan pembeli meningkat, dan kesejahteraan masyarakat di Desa Girang Cirebon Kecamatan Talun Kabupaten Cirebon meningkat.
PENDAMPINGN PERIZINAN PIRT SEBAGAI PENGUATAN PRODUK DI WAHANA MULTI AGRIBISNIS CIREBON Rahmadi Rahmadi; Aang Curatman
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5412

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu upaya pemberdayaan ekonomi masyarakat yang diharapkan mampu mengembangkan potensi yang dimiliki untuk meningkatkan ekonomi masyarakat secara mandiri. Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman pemilik Wahana Multi Agribisinis (Walagri) yang merupakan salah satu pelaku UMKM, tentang pentingnya suatu produk memiliki perizinan P-IRT sehingga produk yang dihasilkannya layak untuk diedarkan, dapat dipasarkan secara luas, keamanan dan kualitas produk terjamin, serta kepercayaan pembeli meningkat. Pelaksanaan PKM ini dilakukan dengan metode ceramah, tutorial, dan diskusi yang dilakukan pada bulan Agustus 2021.  Hasil dari kegiatan PKM ini yaitu (1) Pemilik Walagri memahami pentingnya suatu produk memiliki perizinan PIRT dan termotivasi untuk mengurus izin PIRT tersebut, dan (2) Pemilik Walagri memahami tata cara pengajuan untuk memproses perizinan PIRT. Dengan dimilikinya izin PIRT, produk yang dihasilkan layak untuk diedarkan, bisa dipasarkan bebas secara luas, keamanan dan kualitas produk terjamin, kepercayaan pembeli meningkat, dan kesejahteraan masyarakat di Desa Girang Cirebon Kecamatan Talun Kabupaten Cirebon meningkat.
The Influence of Brand Ambassadors and EWOM on Purchasing Decisions for Skincare Skintific in the Shopee Application Riki Fernando; Hasanah Khalaidah; Rahmadi Rahmadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7191

Abstract

The development of the digital domain shows a significant increase, both internationally and domestically. This study aims to examine the influence of Brand Ambassadors and Electronic Word of Mouth (E-WOM), both separately and in conjunction, on Purchasing Decisions within the Shopee application. The research employs a quantitative methodology based on data collected through surveys. The sample consists of 120 respondents who utilize skincare products from the Shopee platform. This research utilizes conventional assumption testing instruments and multiple linear regression for data analysis. The findings indicate that both Brand Ambassadors and E-WOM have a positive and significant impact on Purchasing Decisions, both independently and collectively, within the Shopee mobile app.
The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions Fahmi Faturrohman; Ilham Nur Riszki Setiawan; Yusuf Yusuf; Rahmadi Rahmadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7463

Abstract

This study seeks to determine how TikTok live streaming and price discounts affect student purchasing decisions at the Fashion TikTok Shop. Descriptive correlation research using quantitative techniques is the methodology used in this study. All 155 students at Fashion TikTok Shop constituted the study population, which was selected using the Slovin sampling technique. The purchase decision, price discount, and TikTok live streaming questionnaires were the instruments of this study. This research data was analyzed using multiple linear regression. Based on the results of Multiple Linear Regression analysis using the t test and F test, this study shows that TikTok live streaming at Fashion TikTok Shop influences students' purchasing decisions. Discounts affect shopping preferences at Fashion TikTok Shop. TikTok discount and live streaming influence students' shopping decisions at Fashion TikTok Shop. TikTok live streaming and discounts influence 55.2% of college students' purchases at Fashion TikTok Shop.
Bahasa Inggris Bahasa Inggris Henry Fairuz Widya Dhana; Rahmadi Rahmadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9896

Abstract

Even with the relentless introduction of digital marketing tools, e-commerce platforms are facing a noticeable plateau, evidenced by falling conversion rates and waning consumer enthusiasm. Lazada, a dominant market player, bets heavily on live streaming and flash sales to drive revenue, yet it remains unclear whether these high-level strategies actually resonate within specific local markets. Addressing this gap, this research explores the precise impact of these tactics on the purchasing behavior of Lazada users in Cirebon City. The study employs a quantitative methodology anchored in Partial Least Squares Structural Equation Modeling (PLS-SEM), drawing data from 120 local respondents who actively engage with these features. The results are decisive: live streaming significantly boosts sales, driven primarily by the immediacy of real-time interaction, the trustworthiness of the host, and the immersive quality of the broadcast. Flash sales also demonstrate clear effectiveness, successfully converting users by manufacturing urgency through time limits and scarcity. While both strategies combined account for a substantial portion of purchasing decisions, live streaming emerges as the superior influence in driving consumer action.
THE EFFECT OF GAMIFICATION AND ONLINE CUSTOMER REVIEW ON PURCHASING DECISION THROUGH E-SERVICE QUALITY ON THE LAZADA E-COMMERCE PLATFORM Muhammad Rasyid Ridlo; Rahmadi Rahmadi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9988

Abstract

Indonesia's e-commerce industry is expanding quickly, which has increased rivalry among marketplace platforms, requiring strategies beyond price orientation to sustain consumer engagement and purchasing decisions. Despite growing interest in gamification and online customer reviews as digital marketing tools, empirical evidence on their simultaneous influence on purchasing decisions particularly through the mediating function of e-service quality on the Lazada platform remains scarce in regional Indonesian contexts. This research attempts to examine the effect of gamification and online customer reviews on purchasing decisions with e-service quality as a mediating variable among Lazada users in Cirebon City. A quantitative approach using PLS-SEM was employed with 165 respondents selected through purposive sampling. The results confirm that gamification (β = 0.231, p = 0.001) and online customer reviews (β = 0.513, p = 0.000) have a positive and significant effect on purchasing decisions, with the model demonstrating strong predictive power (R² = 0.684). Most importantly, e-service quality was proven to partially mediate the interaction between gamification and purchasing decisions (indirect effect = 0.086, p = 0.007), in addition to between online customer reviews and purchasing decisions (indirect effect = 0.062, p = 0.018), confirming its critical bridging role in driving consumer purchasing behavior on e-commerce platforms.
Co-Authors Aang Curatman Fahmi Faturrohman Hasanah Khalaidah Henry Fairuz Widya Dhana Ilham Nur Riszki Setiawan Muhammad Rasyid Ridlo Riki Fernando Yusuf Yusuf