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Milliana Milliana
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PENYIMPANGAN SEKSUAL TOKOH MUBARAK DALAM NOVEL PENDOSA YANG SALEH KARYA ROYYAN JULIAN: KAJIAN SIGMUND FREUD Milliana Milliana; Akhmad Tabrani
Jurnal Ilmiah Sastra dan Pembelajaranya Vol 11, No 2 (2023): Bahasa, Sastra dan Pembelajarannya Magister Pendidikan Bahasa Indonesia Program
Publisher : NOSI

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Abstract

Abstrak : Penelitian ini betujuan untuk mendiskripsikan bentuk dan faktor penyimpangan seksual tokoh Mubarak dalam novel Pendosa Yang Saleh karya Royyan Julian dengan kajian Sigmund Freud. Metode penelitian ini adalah deskriptif kualitatif. Data dalam penelitian merupakan kalimat yang berkaitan dengan penyimpangan seksual tokoh utama dalam novel Pendosa Yang Saleh karya Royyan Julian. Teknik pengumpulan data ialah baca, catat, dan pengumpulan korpus data. Hasil temuan penelitian ini yaitu bentuk penyimpangan seksual tokoh Mubarak dalam novel Pendosa Yang Saleh karya Royyan Julian yang berwujud pedofilia inversi tidak tetap dengan tujuan fetisisme (biseksual). Faktor penyimpangan seksual tokoh Mubarak mengacu pada kajian Sigmund Freud yaitu aspek frustasi dan trauma.Kata kunci: Fetisisme; Inversi; Karya sastra; Novel Pendosa Yang Saleh; Penyimpangan seksual; Pedofilia.
Pengaruh Brand Global dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening: Studi pada Merek Indomie di Kalangan Mahasiswa Universitas Palangkaraya Bunga Noor Aziza; Krisna Krisna; Milliana Milliana; Okta Kurnia; Oktavia Riani; Rahmadi Rahmadi; Srimelda Oktavia
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6375

Abstract

Global brand competition and the importance of product quality are key factors in shaping consumer loyalty, especially among students as young consumers. This study aims to analyze the influence of global brands and product quality on consumer loyalty with consumer satisfaction as an intervening variable. The object of the research is a student of the University of Palangka Raya as a consumer of the Indomie brand. The approach used is quantitative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method, based on data from 75 respondents selected through purposive sampling techniques. The results of the study show that product quality has a positive and significant effect on consumer satisfaction and loyalty. Consumer satisfaction has also been shown to have a significant effect on loyalty and mediates the relationship between product quality and consumer loyalty. In contrast, global brands do not have a significant influence on consumer satisfaction or loyalty. These findings emphasize that product quality has a more dominant role than global brand image in shaping consumer loyalty to Indomie.
Co-Authors Akhmad Tabrani Bunga Noor Aziza Krisna Krisna Okta Kurnia Oktavia Riani Rahmadi Rahmadi Srimelda Oktavia