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All Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Rena Arriva Dwi Nisaul Hotimah
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Jl. Rungkut Madya No.1, Gn. Anyar, Gn. Anyar, Kota Surabaya, Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences

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Peningkatan Promosi Produk UMKM Es Cendol Sueger Melalui Penciptaan Foto Katalog Rena Arriva Dwi Nisaul Hotimah; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8189806

Abstract

The development of Micro, Small, and Medium Enterprises (UMKM) requires a strategy implemented in marketing their business products to enhance competitiveness and facilitate business growth, including through improving promotional efforts. One effective method for enhancing promotion is by creating marketing content through a product catalog. The goal of a product catalog is to visually and attractively promote products or services and make them easily shareable through social media, websites, or other marketing channels. This helps increase the interest of potential customers and assists them in making better purchasing decisions. UMKM Es Cendol Sueger is one of the UMKM’s located in Kauman Village that produces a beverage called cendol. However, UMKM Es Cendol Sueger faces a challenge in promoting its products, specifically the lack of a product catalog for each item. In this community service project, the KKNT 24 Group from UPN "Veteran" East Java aims to develop the business by creating a product catalog to improve business management. The methods utilized include observation, interviews, and documentation of activities involving the MSMEs. The outcome of this community service project is the creation of a product catalog that can enhance sales conversion through promotional activities
Peningkatan Promosi Produk UMKM Es Cendol Sueger Melalui Penciptaan Foto Katalog Rena Arriva Dwi Nisaul Hotimah; Sonja Andarini
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8189806

Abstract

The development of Micro, Small, and Medium Enterprises (UMKM) requires a strategy implemented in marketing their business products to enhance competitiveness and facilitate business growth, including through improving promotional efforts. One effective method for enhancing promotion is by creating marketing content through a product catalog. The goal of a product catalog is to visually and attractively promote products or services and make them easily shareable through social media, websites, or other marketing channels. This helps increase the interest of potential customers and assists them in making better purchasing decisions. UMKM Es Cendol Sueger is one of the UMKM’s located in Kauman Village that produces a beverage called cendol. However, UMKM Es Cendol Sueger faces a challenge in promoting its products, specifically the lack of a product catalog for each item. In this community service project, the KKNT 24 Group from UPN "Veteran" East Java aims to develop the business by creating a product catalog to improve business management. The methods utilized include observation, interviews, and documentation of activities involving the MSMEs. The outcome of this community service project is the creation of a product catalog that can enhance sales conversion through promotional activities
Co-Authors Sonja Andarini