Article Per Year (5 Year)
p-Index From 2021 - 2026
0.947
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Jayakarta Indonesian Community Journal Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Zamhari
STIE IBEK Pangkalpinang Bangka, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
Ekuitas Merek Dan Komunikasi Pemasaran Terpadu Pada Moda Ojek Online Lokal ‘Walan’ Di Pangkalpinang Zamhari Zamhari
Jurnal Manajemen dan Bisnis Jayakarta Vol 3 No 1 (2021): Vol. 03 No. 01 Juli 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v3i1.93

Abstract

Bagi para pelaku usaha yang menjual barang maupun jasa harus memahami Integrated Marketing Communication (IMC) atau komunikasi pemasaran terpadu. IMC diperlukan untuk mengejar target penjualan serta kemajuan usaha. Hal ini berhubungan dengan bagaimana calon konsumen memahami produk perusahaan dan mengenali merek usaha dalam jangka yang panjang. Paling tidak ada beberapa jenis IMC yang dikenal antara lain; iklan, hubungan masyarakat, promosi, dan penjualan langsung. Dalam hal ini sebuah perusahaan jasa bidang transportasi online yang menggunakan aplikasi yakni Walan yang berada di Pangkalpinang telah menerapkan IMC sesuai dengan konsep yang diuraikan oleh Kotler. Berbagai strategi dijalankan yang hasilnya meningkatkan penjualan dan menumbuhkan loyalitas konsumen.
Analisis Kinerja Keuangan Pemerintah Daerah (Studi Kasus Badan Keuangan Daerah Provinsi Kepulauan Bangka Belitung) Gayatria Oktalina; Zamhari Zamhari
Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 4, No. 1, Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v4i1.3242

Abstract

This study is a descriptive quantitative that aims to determine the regional financial performance of the Bangka Belitung Islands Province in 2018-2020 in terms of the degree of fiscal decentralization ratio, regional financial independence ratio, effectiveness ratio, and efficiency ratio along with harmony ratio. The locus of the research at BAKUDA Province of Bangka Belitung. The results of the analysis show that the financial performance of the regional government of the Bangka Belitung Islands Province in terms of (1) The Ratio of Degrees of Fiscal Decentralization is categorized as moderate with an average ratio of 30.78%. (2) Regional Financial Independence Ratio is still relatively low with a consultative relationship pattern with  an  average  ratio  of  46.73%.  (3)  The  PAD Effectiveness Ratio can be categorized as effective because the average ratio is 97.50%. (4) The ratio of regional financial efficiency is less efficient because the average ratio is 95.7%. (5) The compatibility ratio, it can be proven that the provincial government of the Bangka Belitung Islands allocates most of its budget for regional operating expenditures with an average of 72.34% compared to the average capital expenditure of 35.2%.Keywords: Regional Government, Financial Performance
Pengaruh Penerapan E-Filing, Self Assessment System, dan Sosialisasi Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi (Studi Pada Kantor Pelayanan Pajak Pratama Kota Pangkalpinang Tahun 2020-2021) Velenshia Corina; Novika Novika; Zamhari Zamhari
Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 4, No. 1, Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v4i1.3258

Abstract

This study aims to determine the effect of implementing E-Filing, Self Assessment System, and Tax Socialization on Individual Taxpayer Compliance (Study at the Pangkalpinang City Pratama Tax Service Office 2020-2021). This study uses quantitative methods. The population in this study were Individual Taxpayer which registered at KPP Pratama, Pangkalpinang. The sampling was conducted by Simple Random Sampling Method. The number of samples was determined by the researcher purposively with total of sample are 100 Individual Taxpayer. Data sources in this study use primary data with Quantitative Descriptive Method where the data collection were used in this study is survey methods with questionnaires as survey instrument. The data analysis technique used in this study is Multiple Linear Regression analysis tecniques. The results showed that Implementation of e-filing have a positive and significant effect on the level of Taxpayer Compliance. Self Assessment System have a positive and significant effect on the level of Tax Compliance. Tax socialization have a positive and significant effect on the level of Taxpayer Compliance. Implementation of e-filing, Self Assessment System and Tax socialization have a positive and significant effect together on the Taxpayer Compliance Level.Keywords: Implementation of E-filing, Self Assessment System, and Tax Socialization, Individual Taxpayer Compliance
Penyuluhan dan Pendampingan Pembukuan Sederhana bagi UMKM di Desa Namang Gayatria Oktalina; Novika; Zamhari
I-Com: Indonesian Community Journal Vol 3 No 3 (2023): I-Com: Indonesian Community Journal (September 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i3.3175

Abstract

UMKM memiliki kontribusi yang besar dalam meningkatkan pertumbuhan ekonomi masyarakat khususnya di negara-negara berkembang. Namun, di era digital ini masih banyak UMKM yang belum mengikuti arus perkembangan teknologi. Padahal pemanfaatan teknologi akan dapat memberikan kemudahan bagi UMKM dalam melaksanakan aktivitas usahanya, salah satunya adalah aplikasi pembukuan seluler. Survei yang dilakukan di desa Namang menunjukkan hasil bahwa  masih banyak pelaku UMKM yang tidak memiliki pencatatan keuangan karena kurangnya pemahaman mereka terlebih sebagian besar mereka juga belum melek teknologi. Tujuan diadakan kegiatan pengabdian ini adalah untuk memberikan pemahaman bagi para peserta pentingnya pembukuan dalam melakukan kegiatan usaha serta memperkenalkan aplikasi pembukuan yang mudah diakses bagi UMKM. Metode pelaksanaan kegiatan dilakukan dengan memberikan sosialisasi dan penyuluhan serta pelatihan secara langsung kepada para pelaku UMKM yang aktif.  Hasil kegiatan ini para peserta sudah dibekali template pembukuan secara manual dan sudah mendownload aplikasi pembukuan bagi UMKM yang dapat dioperasikan untuk kegiatan usahanya.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin , Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari , Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
Co-Authors Dian Wahyuningsih Dicki Bagus Chandra Gayatria Oktalina Gayatria Oktalina Novika Nurdin , Nurdin Rizal R. Manullang Velenshia Corina