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All Journal Jurnal Manajemen dan Bisnis Jayakarta Indonesian Community Journal Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ilmiah Niaga Bisnis Elektronik
Zamhari
STIE IBEK Pangkalpinang Bangka, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Ekuitas Merek Dan Komunikasi Pemasaran Terpadu Pada Moda Ojek Online Lokal ‘Walan’ Di Pangkalpinang Zamhari Zamhari
Jurnal Manajemen dan Bisnis Jayakarta Vol 3 No 1 (2021): Vol. 03 No. 01 Juli 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v3i1.93

Abstract

Bagi para pelaku usaha yang menjual barang maupun jasa harus memahami Integrated Marketing Communication (IMC) atau komunikasi pemasaran terpadu. IMC diperlukan untuk mengejar target penjualan serta kemajuan usaha. Hal ini berhubungan dengan bagaimana calon konsumen memahami produk perusahaan dan mengenali merek usaha dalam jangka yang panjang. Paling tidak ada beberapa jenis IMC yang dikenal antara lain; iklan, hubungan masyarakat, promosi, dan penjualan langsung. Dalam hal ini sebuah perusahaan jasa bidang transportasi online yang menggunakan aplikasi yakni Walan yang berada di Pangkalpinang telah menerapkan IMC sesuai dengan konsep yang diuraikan oleh Kotler. Berbagai strategi dijalankan yang hasilnya meningkatkan penjualan dan menumbuhkan loyalitas konsumen.
Analisis Kinerja Keuangan Pemerintah Daerah (Studi Kasus Badan Keuangan Daerah Provinsi Kepulauan Bangka Belitung) Gayatria Oktalina; Zamhari Zamhari
Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 4, No. 1, Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v4i1.3242

Abstract

This study is a descriptive quantitative that aims to determine the regional financial performance of the Bangka Belitung Islands Province in 2018-2020 in terms of the degree of fiscal decentralization ratio, regional financial independence ratio, effectiveness ratio, and efficiency ratio along with harmony ratio. The locus of the research at BAKUDA Province of Bangka Belitung. The results of the analysis show that the financial performance of the regional government of the Bangka Belitung Islands Province in terms of (1) The Ratio of Degrees of Fiscal Decentralization is categorized as moderate with an average ratio of 30.78%. (2) Regional Financial Independence Ratio is still relatively low with a consultative relationship pattern with  an  average  ratio  of  46.73%.  (3)  The  PAD Effectiveness Ratio can be categorized as effective because the average ratio is 97.50%. (4) The ratio of regional financial efficiency is less efficient because the average ratio is 95.7%. (5) The compatibility ratio, it can be proven that the provincial government of the Bangka Belitung Islands allocates most of its budget for regional operating expenditures with an average of 72.34% compared to the average capital expenditure of 35.2%.Keywords: Regional Government, Financial Performance
Pengaruh Penerapan E-Filing, Self Assessment System, dan Sosialisasi Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi (Studi Pada Kantor Pelayanan Pajak Pratama Kota Pangkalpinang Tahun 2020-2021) Velenshia Corina; Novika Novika; Zamhari Zamhari
Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan Vol. 4, No. 1, Juni 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/iakp.v4i1.3258

Abstract

This study aims to determine the effect of implementing E-Filing, Self Assessment System, and Tax Socialization on Individual Taxpayer Compliance (Study at the Pangkalpinang City Pratama Tax Service Office 2020-2021). This study uses quantitative methods. The population in this study were Individual Taxpayer which registered at KPP Pratama, Pangkalpinang. The sampling was conducted by Simple Random Sampling Method. The number of samples was determined by the researcher purposively with total of sample are 100 Individual Taxpayer. Data sources in this study use primary data with Quantitative Descriptive Method where the data collection were used in this study is survey methods with questionnaires as survey instrument. The data analysis technique used in this study is Multiple Linear Regression analysis tecniques. The results showed that Implementation of e-filing have a positive and significant effect on the level of Taxpayer Compliance. Self Assessment System have a positive and significant effect on the level of Tax Compliance. Tax socialization have a positive and significant effect on the level of Taxpayer Compliance. Implementation of e-filing, Self Assessment System and Tax socialization have a positive and significant effect together on the Taxpayer Compliance Level.Keywords: Implementation of E-filing, Self Assessment System, and Tax Socialization, Individual Taxpayer Compliance
Penyuluhan dan Pendampingan Pembukuan Sederhana bagi UMKM di Desa Namang Gayatria Oktalina; Novika; Zamhari
I-Com: Indonesian Community Journal Vol 3 No 3 (2023): I-Com: Indonesian Community Journal (September 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i3.3175

Abstract

UMKM memiliki kontribusi yang besar dalam meningkatkan pertumbuhan ekonomi masyarakat khususnya di negara-negara berkembang. Namun, di era digital ini masih banyak UMKM yang belum mengikuti arus perkembangan teknologi. Padahal pemanfaatan teknologi akan dapat memberikan kemudahan bagi UMKM dalam melaksanakan aktivitas usahanya, salah satunya adalah aplikasi pembukuan seluler. Survei yang dilakukan di desa Namang menunjukkan hasil bahwa  masih banyak pelaku UMKM yang tidak memiliki pencatatan keuangan karena kurangnya pemahaman mereka terlebih sebagian besar mereka juga belum melek teknologi. Tujuan diadakan kegiatan pengabdian ini adalah untuk memberikan pemahaman bagi para peserta pentingnya pembukuan dalam melakukan kegiatan usaha serta memperkenalkan aplikasi pembukuan yang mudah diakses bagi UMKM. Metode pelaksanaan kegiatan dilakukan dengan memberikan sosialisasi dan penyuluhan serta pelatihan secara langsung kepada para pelaku UMKM yang aktif.  Hasil kegiatan ini para peserta sudah dibekali template pembukuan secara manual dan sudah mendownload aplikasi pembukuan bagi UMKM yang dapat dioperasikan untuk kegiatan usahanya.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
ANALISIS RANCANGAN E-BUSINESS UNTUK PENGEMBANGAN UMKM DI KEPULAUAN BANGKA BELITUNG (STUDI KASUS PRODUK UNGGULAN SARI JERUK KUNCI, KOPERASI PRODUSEN MELATI MAJU BERSAMA PANGKALPINANG) Inawati; Rizal Ruben Manullang; Zamhari
Jurnal Ilmiah Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.155

Abstract

This research was entitled: “Analisis Rancangan E-Business Untuk Pengembangan UMKM Di Kepulauan Bangka Belitung; Studi Kasus Produk Unggulan Sari Jeruk Kunci, Koperasi Produsen Melati Maju Bersama Pangkalpinang”. The background of this research is based on the necessity for the company to have an online operational platform. The purposes of this study were to plan systematically regarding the Melati Maju Bersama Producer Cooperative in achieving organizational goals that are effective and efficient, to carry out the implementation related to what has been planned so that the Melati Maju Bersama Producer Cooperative achieves the organizational goals set, effective and efficient, and to carry out supervision in the Cooperative Producers of Melati Maju Bersama in order to achieve organizational goals that are effective and efficient. The method of research is a descriptive qualitative The method used in this study is descriptive with a qualitative approach with the aim of describing and describing existing phenomena, both natural and human engineered, which pays more attention to the characteristics, quality, and interrelationships between activities. The theories and methods used in this research are the theory of Management, Marketing Management, Consumer Behavior, Marketing Strategy, Management Information System, E-Marketing, Affiliate Marketing, E-Business, E-Commerce, and the Unified Process Rational Methodology (RUP) and PIECE Analysis. The results of the study prove that: (1) the process of identifying a systematic plan for the Melati Maju Bersama Producer Cooperative in order to improve organizational goals effectively and efficiently is carried out by building / creating a domain or service center that is integrated with the internet., (2) Jasmine Producers Cooperative Maju Bersama in carrying out the implementation process in order to improve organizational goals that are effective and efficient in maximizing the use of hardware, software and brainware., (3) Supervision that occurs in the Melati Maju Bersama Producer Cooperative in order to improve organizational goals that are effective and efficient.
IMPLEMENTASI KESESUAIAN SISTEM INFORMASI PENGENDALIAN PERSEDIAAN BARANG DAGANG PADA SAKTHU MART DENGAN STANDAR COSO Nielson Erlando Devianto; Gayatria Oktalina; Zamhari
Jurnal Ilmiah Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.258

Abstract

This study aims to determine the implementation of internal control of merchandise inventory at Sakthu Mart with internal control components according to the Committee of Sponsoring Organization of Treadway Commission (COSO). The importance of this research is to make Sakthu Mart better understand and be able to implement control over merchandise inventory that supports Sakthu Mart operations. Case studies are a type of this research. This study uses a comparative descriptive method with a qualitative approach, namely comparing with theories and then describing the results of the analysis in the form of words and language. The technique of collecting data is by interviewing the participants (employees of Sakthu Mart) and the owner of Sakthu Mart. The results of interviews from the study indicate that the internal control of Merchandise Inventory implemented by Sakthu Mart is appropriate and some is not in accordance with the theory components of internal control of trading inventory based on the Committee of Sponsoring Organization of Treadway Commission (COSO). The COSO components, namely internal control, risk assessment, activities, as well as information and communication, are almost perfect because most of them have been implemented by Sakthu Mart, while the monitoring component is in accordance with and running according to COSO standards.
ANALISIS GAYA KEPEMIMPINAN KOMBINASI TRANSAKSIONAL DAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN PADA MASA PANDEMI COVID 19 DI KLINIK INTAN MEDIKA PANGKALPINANG Danny; Zamhari; Deara Shinta Lestari
Jurnal Ilmiah Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.264

Abstract

This research was entitled: “Analisis Gaya Kepemimpinan Kombinasi; Transactional dan Transformational Terhadap Kinerja Karyawan Pada Masa Pandemi Covid 19 di Klinik Intan Medika Pangkalpinang”. The purpose of this study was to determine and analyze the influence of leadership on the work performance of employees at the Intan Medika Clinic. Examine and analyze the influence of transformational leadership style on the work performance of employees at the Intan Medika Clinic. To examine and analyze the influence of transactional leadership style on the work performance of employees at the Intan Medika Clinic. To examine and analyze the dominant influence of the leadership style consisting of transformational and transactional or a combination on the work performance of employees at the Intan Medika Clinic. Either partially or simultaneously with a total of 90 pages without attachments. For the results of the coefficient of determination Adjusted R2 of 0.490 or can be defined as equivalent to 49%. It can be concluded that the influence of employee performance can be explained by a combination of leadership styles; transactional, and transformational during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang by 49%. There is a positive and significant effect of the combined leadership style variable on employee performance during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang H0 was rejected, and H1 was accepted. This is proven by the value of 4,078 and the p-value < .001, then the decision H1 is accepted. There is a negative and significant effect of transactional leadership variables on employee performance during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang H0 is rejected, and H1 is accepted. This is proven by the value of (-3.168) and p-value of 0.004, then the decision H2 is accepted. There is a positive and insignificant effect of transformational leadership variables on employee performance during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang H0 is rejected, and H1 is accepted. This is proven by the value of 2,399 and p-value of 0.024, then the decision H3 is accepted. There is a positive and significant influence, namely; combined leadership style; transactional, and transformational on employee performance during the Covid 19 Pandemic Period at Intan Medika Clinic Pangkalpinang This is proven by the value of 9962 and p-value <.001, the decision is H4 accepted.
PENGARUH CUSTOMER RELATIONSHIP MARKETING, DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN Dendi Saputra; Zamhari; Rizal Ruben Manullang
Jurnal Ilmiah Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.267

Abstract

The theories used in this research are management theory, marketing theory, customer relationship marketing theory, customer value theory, and consumer loyalty theory. The method used in this research is to use a quantitative approach through a census sample approach, which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. According to Sugiyono (2008), “saturated sampling or census is a sampling technique when all members of the population are used as samples. Another term for saturated sampling is census.” The sampling method used in this study is the saturated sample method. The number of sampling in this study was 30 shops that became the target of this study. The results of this study show the results of Adjusted R2 value of 0.625 or can be defined as equivalent to 62.5%. It can be concluded that customer relationship marketing and customer value can explain the positive influence on consumer loyalty of 62.5%. The remaining 37.5% can be explained by other variables not used in this study. There is a significant influence of customer relationship marketing variables on consumer loyalty. This means that the t-test produced by individual customer relationship marketing research has a significant and positive influence on consumer loyalty. H1 is accepted with a value of 3.572 and a P-Value of 0.001. There is a significant effect of the customer value variable on consumer loyalty. This means that the t-test produced by individual research has a significant and positive influence on customer loyalty. H2 is accepted with a value of 3.353 and a P-Value of 0.002. The fourth hypothesis from the F test is that the values ​​obtained by consumer satisfaction, marketing communication, and customer values ​​have a positive and significant effect on consumer loyalty at PT ASW Area Pangkalpinang City, Tamansari District, H1 is accepted, H3 is accepted, and the result is a value of 24,537 and P-Value <.001.
ANALISIS PENGARUH KUALITAS PELAYANAN, LOKASI, HARGA SERVICE TERHADAP KEPUASAN PELANGGAN DI BENGKEL MOTOR COMS Vallen Gennysia Claudia; Fery Panjaitan; Zamhari
Jurnal Ilmiah Bisnis Elektronik Vol 3 No 1 (2023): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v3i1.311

Abstract

This research was entitled: “Analisis Pengaruh Kualitas Pelayanan, Lokasi, Harga service Terhadap Kepuasan Pelanggan di Bengkel Motor Coms”. The purpose of this study was to determine the effect of direct marketing on purchasing decisions either simultaneously or partially. This research was conducted from January 2023 to June 2023. The method used in this study is descriptive with a quantitative approach with the aim of finding the relationship between the independent variables (Service Quality, Location, Service Price.) and the dependent variable (Customer Statisfaction) using a statistical formula. While the statistical formula used to test the hypothesis of Multiple Linear Analysis. The sample in this study amounted to 94 people. The results of the study prove that: (1) Service quality has an effect on Customer Statisfaction,tcount value is 2.704 greater than the ttable 1.98667.(2) Location does not affect Customer Statisfaction value of tcount -1523 is smaller than ttable 1.98667. (3) Service price has an effect on Customer Statisfaction,tcount value is 3.470 greater than the ttable 1.98667.
Co-Authors Alvonsus Niko Sella Angeline Putri Anne Christian Erichson Danny Deara Shinta Lestari Dendi Saputra Dian Wahyuningsih Dicki Bagus Chandra Fery Panjaitan Gayatria Oktalina Gayatria Oktalina Gayatria Oktalina Gayatria Oktalina Inawati Nielson Erlando Devianto Novika Nurdin Nurdin Rizal R. Manullang Vallen Gennysia Claudia Velenshia Corina