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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Journal of Innovative and Creativity
Dicki Bagus Chandra
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE INFLUENCE OF TRUST IN SUPERIORS ON EMPLOYEES' TRUST IN THE COMPANY WITH JOB EMBEDDEDNESS AS A MODERATING VARIABLE Mochammad Isa Anshori; Rieneke Ryke Kalalo; Djoko Wijono; Jemadi; Dicki Bagus Chandra
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

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Abstract

This study is a quantitative study with an explanatory approach, namely an approach that uses previous research as the main reference which is then decorated and varied so that it is different from previous research. The data used in this study is quantitative data that researchers obtained from 350 Samsung Smartphone employees spread throughout Indonesia. The data was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the hypothesis used in this article, namely the variable Trust in Superiors, does not have a positive relationship direction and a significant influence because the P-Values ​​are not below the significance level of 0.05, namely 0.52. This can be caused because not only Trust in Superiors can affect Employee Trust in the company such as Superior Behavior, Work Environment, and other things that can make Employees trust the company. In addition, the Work Engagement variable also cannot moderate the influence of the Trust in Superiors variable on the Employee Trust in the Company variable because the P-Values ​​value is above the significance level of 0.05, namely 0.051. Thus, the first and second hypotheses in the study cannot be proven and accepted.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin , Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari , Zamhari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

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Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.
Pengaruh Bentuk Publikasi Public Relations Terhadap Motivasi Kerja Publik Internal: Studi Pada Guru Sekolah Dasar Di Kota Depok Dicki Bagus Chandra; Bagas Ramadhan
Journal of Innovative and Creativity Vol. 4 No. 1 (2024)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v4i1.6247

Abstract

Dengan melakukan penelitian pada guru Sekolah Dasar Negeri di Kota Depok, penelitian ini meneliti bagaimana berbagai jenis publikasi hubungan masyarakat (PR) berdampak pada keinginan untuk melakukan kerja publik secara internal. Metode, kuantitatif eksplanatif digunakan dalam penelitian ini. Metode survei digunakan sebagai sarana untuk melakukannya. Penelitian tersebut melibatkan 147 guru, dan teknik stratified random sampling digunakan untuk memilih 108 responden. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis melalui koefisien determinasi dan uji korelasi Pearson Product Moment. Simpulan, Hasil penelitian menunjukkan bahwa ada hubungan positif dan signifikan antara jenis publikasi hubungan masyarakat dan keinginan guru untuk bekerja sebagai publik internal. Hubungan ini ditunjukkan dengan signifikansi 0,000 (< 0,05), dan koefisien korelasi sebesar 0,824 menunjukkan tingkat hubungan yang sangat kuat. Dengan koefisien determinasi (R Square) sebesar 0,679, bentuk publikasi pers memberikan kontribusi sebesar 67,9% terhadap motivasi kerja guru. Hasil penelitian ini menegaskan bahwa pemilihan bentuk dan isi publikasi yang tepat sangat penting untuk meningkatkan partisipasi dan mendorong kerja publik internal. Ini terutama berlaku untuk guru, yang berperan sebagai aktor utama dalam organisasi pendidikan. Akibatnya, temuan penelitian ini dapat digunakan sebagai dasar untuk membuat keputusan strategis tentang bagaimana membangun komunikasi organisasi di sekolah negeri.
Konstruksi Pemberitaan Konflik Palestina-Israel di Detik.Com Dicki Bagus Chandra; Rizki Wiguna
Journal of Innovative and Creativity Vol. 4 No. 3 (2024)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v4i3.6249

Abstract

Media global, termasuk media online di Indonesia, secara konsisten memperhatikan konflik Palestina-Israel sebagai masalah internasional. Fokus penelitian ini adalah bagaimana Detik.com mengonstruksi pemberitaan tentang konflik Palestina-Israel selama Januari 2025.Metode, pendekatan kualitatif digunakan, dan metode analisis framing model Zhongdang Pan dan Gerald M. Kosicki digunakan. Model ini mencakup empat struktur framing: sintaksis, skrip, tematik, dan retoris. Dengan menggunakan teknik purposive sampling, data penelitian diperoleh dari empat belas berita pilihan yang diterbitkan Detik.com selama Januari 2025.Simpulan, Studi menunjukkan bahwa Detik.com sering membingkai perselisihan dengan menampilkan penderitaan warga Palestina dan agresi militer Israel dengan memilih judul, mengutip narasumber, menggunakan diksi emosional, dan menggunakan visual pendukung. Konstruksi realitas yang ditunjukkan mendorong narasi kemanusiaan dan membentuk persepsi publik yang mendukung Palestina. Penelitian ini menegaskan peran strategis media daring dalam membentuk persepsi publik terhadap konflik internasional melalui proses konstruksi dan framing berita.
Co-Authors Anshori, Mochammad Isa Bagas Ramadhan Dian Wahyuningsih Djoko Wijono Jemadi Nurdin , Nurdin Rieneke Ryke Kalalo Rizal R. Manullang Rizki Wiguna Zamhari