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All Journal Jurnal Manajemen & Keuangan Moneter : Jurnal Akuntansi dan Keuangan Liquidity: Jurnal Riset Akuntansi dan Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Manajemen Strategi dan Aplikasi Bisnis Bilancia : Jurnal Ilmiah Akuntansi Indonesian Journal of Economics Application (IJEA) Jurnal Akuntansi dan Keuangan Kontemporer (JAKK)
Ermalina E Ermalina, Ermalina E
Institut Teknologi Dan Bisnis Ahmad Dahlan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Manajemen Strategi dan Aplikasi Bisnis

 1 
Pengaruh service quality terhadap kepuasan pendengar media lembaga penyiaran publik radio XYZ Ermalina Ermalina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 1 (2019)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.081 KB) | DOI: 10.36407/jmsab.v2i1.45

Abstract

This study describes the effect of service quality on customer satisfaction at the XYZ Radio, a Public Broadcasting Institute. A total of 50 respondents were taken as samples by purposive sampling method. The data analysis method used is simple linear regression, correlation test and hypothesis test (t-test.). The results of the associative quantitative research above are service quality has a positive and a strong significant influence and correlation to customer satisfaction.
Pengaruh Harga Dan Fitur Produk Terhadap Keputusan Pembelian Telepon Pintar Ermalina Ermalina
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 3 No 1 (2020)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.902 KB) | DOI: 10.36407/jmsab.v3i1.115

Abstract

The purpose of this research is to understand the price and product feature towards purchase decision smartphone V. This research is a quantitative research by using the SPSS Statistic 25 with population unknown and 120 respondents of sample which use smartphone V in South Jakarta who have bought smartphone V. The sample design in this study uses non probability sampling method and purposive sampling techniques. The result of this research data technical used multiple linear regression analysis and it shows significant effect both partially and simultaneously between price and product feature toward purchase decision.
Co-Authors Adi Rizfal Efriadi Amir Hamzah Berlianingsih Kusumawati Eka Nurhayati Luh Putu Ratna Sundari Lukman Insan Kamil Maria Yosepha Riwu Siti Maryama Tyahya Whisnu Hendratni Uki Masduki Wahyu Ningsih