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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Rizky Maulana Pribadi, Rizky Maulana
STIE Ahmad Dahlan Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Problem Pemilihan Kampus Swasta Di Kalangan Generasi Z Dengan Pendekatan Model Marketing AIDA+S Ambardi, Ambardi; Pribadi, Rizky Maulana; Aminah, Aam; Efriadi, Adi Rizfal
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3225

Abstract

Introduction: This study aims to explore the application of the AIDA+S marketing model in the marketing strategies of private universities for recruiting prospective Generation Z students to choose a campus. Methods: The type of research to be used is quantitative, associative, and descriptive. The population in this study consisted of all students actively studying at the Ahmad Dahlan Institute of Technology and Business. The sampling procedure employed in this study was non-probability, utilizing a purposive sampling technique, with a sample size of 150 respondents. The data analysis used was multiple linear regression analysis to determine the influence of several AIDA+S variables on the Decision variable of choosing a campus. Results: The results of this study concluded that the AIDA+S Model had a significant effect on the Decision to choose a campus. Furthermore, for the variables attention, interest, and desire do not have a substantial impact on the decision to select a campus among Generation Z. While for the variables action and satisfaction, there is a considerable influence on the decision to select a campus among Generation Z. The biggest reason respondents choose a campus because it is close to home according to the character of generation Z who choose convenience as the basis for consideration.Suggestion: First, attract Generation Z's Attention by creating engaging and easy-to-digest visual content, such as short videos, infographics, or memes. You can also use their favorite social media platforms. Second, Build Interest by showing the Benefits and Advantages of the campus. Third, Arouse Desire by uploading positive reviews from other customers to build trust and desire. and then provide limited offers or special discounts. Keywords: Marketing Model, AIDA+S, Decision to choose, Generation Z  
Implementation of Village Financial Administration Management Using the SISKEUDES (Village Financial System) Application in Makeruh Village Syahrizal, Muhammad; Pribadi, Rizky Maulana
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 10, No 3 (2025): Social, Cultural and Historical Studies
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v10i3.35770

Abstract

The study examined the implementation of a village financial system using a village financial application. This research is a descriptive qualitative study. The study involved Makeruh Village, Rupat District, Bengkalis Regency. Data collection was conducted through observation, interviews, and documentation. Village financial management in Makeruh Village complies with the Standard Operating Procedure (SOP), specifically Regulation of the Minister of Home Affairs of the Republic of Indonesia Number 20 of 2018 concerning Village Financial Management. Village financial management in Makeruh Village includes planning, implementation, administration, and reporting. Makeruh Village is transparent and accountable in managing village finances. Village financial management using a village financial system improves the villages reporting system.
Co-Authors Aam Aminah Adi Rizfal Efriadi, Adi Rizfal Ambardi, Ambardi Muhammad Syahrizal