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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Wikrama Parahita : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JAMMI
Ambardi, Ambardi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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ENHANCE FOOD SECURITY SUPPORT AFTER COVID-19 RANCABUNGUR VILLAGE, BOGOR REGENCY Aini, Nur; Ambardi, Ambardi; Go, *Ratna Yulika; Go, Riska Tezara
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.49619

Abstract

Akses masyarakat kota terhadap pangan segar dan sehat serta mura, terutama ditengah pandemi COVID-19 sulit untuk dipenuhi. Salah satu upaya yang dapat dilakukan atas permasalahan tersebut adalah dengan mendirian urban farming (pertanian perkotaan). Tidak hanya terpenuhinya kebutuhan pangan yang sehat, segar, dan murah, urban farming juga berpotensi menghasilkan pendapatan keluarga (masyarakat). Masih banyak masyarakat perkotaan yang belum memanfaatkan pekarangan rumah atau pekarangan komplek dimanfaatkan menggunakan sampah organik. Salah satu komplek perumahan yang memiliki potensi menggunakan sampah organik adalah di Perumahan Ambar Telaga Residence 1, Kabupaten Bogor, Jawa Barat. Kegiatan pengabdian masyarakat ini bertujuan untuk mendirikan urban farming (Kebun Warga) guna mendukung ketahanan pangan masyarakat. Khalayak sasaran (mitra) dalam kegiatan pengabdian ini warga Perumahan Ambar Telaga Residence 1, Rw. 011, Desa Rancabungur, Kecamatan Rancabungur, Kabupaten Bogor, Jawa Barat. Metode pelaksanaan kegiatan dilakukan dengan pendekatan PRA (Model Participatory Rural Appraisal). Pelaksanaan kegiatan dilakukan dengan beberapa tahapan, yaitu: identifikasi masalah dan penentuan program, pelaksanaan program, observasi dan evaluasi. Hasil dari kegiatan ini adalah terdapat 16 bibit yang disemai dalam lahan. Setelah dilakukan observasi selama satu bulan terdapat tujuh bibit dengan hasil perkembangan baik, enam bibit masih dalam masa pertumbuhan, tiga bibit yang gagal berkembang.  The access of urban communities to fresh, healthy, and affordable food, especially amidst the COVID-19 pandemic, is difficult to fulfill. One of the efforts that can be undertaken to address this issue is by establishing urban farming. Urban farming not only fulfills the need for healthy, fresh, and inexpensive food but also has the potential to generate income for families (communities). Many urban residents still have not utilized their home gardens or communal areas by utilizing organic waste. Ambar Telaga Residence 1, Bogor Regency, West Java is one residential complex with the potential to use organic waste. The objective of this community service initiative is to establish urban farming (Community Garden) to support the food security of the community. The target audience (partners) for this community service activity are the residents of Perumahan Ambar Telaga Residence 1, Rw. 011, Rancabungur Village, Rancabungur District, Bogor Regency, West Java. This activity is implemented through the Participatory Rural Appraisal (PRA) approach. The activity is carried out in several stages, including problem identification and program determination, implementation, observation, and evaluation. The results of this activity discovered that 16 seeds were planted on the site, with varying effects. Seven seedlings are in good growing condition, six are developing leaves, and three are not.
ANALISIS EFEKTIFITAS CITRA MEREK, SELEBRITI ENDORSER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK: (Studi Empiris Pada Produk Merek Garnier) Anggun; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1823

Abstract

Garnier Cosmetics is a leading brand with a wide range of products that can be used to meet the skin care needs of consumers. The purpose of this study is to find out the effect of brand image celebrity endorser and price on the purchase decision of Garnier brand cosmetics. The method of this study is to use a quantitative method. Distribute the questionnaire to a sample of 59 respondents which is a data collection technique using a survey technique. Data analysis using structural equation modeling. The results of this study is variable proved to have a positive and significant effect on the purchase decision. The results of each positive variabel value and r-squared value of 0,941 or 94,1% indicate that the purchase decision selection variable is declared significant.
PENGARUH ELECTRONIC WORD OF MOUTH, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE Puspita Sari, Tia; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.2252

Abstract

Local beauty products are growing, causing competition that makes business people try to create better and better quality products, for example, The Originote skincare products. The purpose of this study is to find out the effect of electronic word of mouth, price, and brand image partially and simultaneously on The Originote skincare product decisions. The method of this study is to use a quantitative method. The sampling technique used non-probability sampling with purposive sampling method. Data collection using a questionnaire with a sample of 113 respondents. The results showed that electronic word of mouth, price, and brand image partially and simultaneously had a significant effect on product purchasing decisions.
FAKTOR – FAKTOR YANG MEMENGARUHI KEPUTUSAN INVESTASI PADA GENERASI MILENIAL Hana, Alfiyah; Ambardi, Ambardi; Novida, Irma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2130

Abstract

This research aims to assess the influence of social media characteristics, risk perception, and financial literacy on investment decisions in the capital market among millennials in Tangerang. This research uses quantitative methods. The data collection approach uses a questionnaire survey instrument. Participants in this research are individuals who carry out transactions in the capital market, sometimes referred to as respondents or consumers. A total of 106 respondents were involved in this research, selected using a simple random sampling technique. The analytical methods used include Descriptive Analysis and Partial Least Square (PLS) Analysis. Research findings show that social media, Risk perception, and financial literacy have a big influence on investment decisions of the millennial generation in the Tangerang capital market.
Transformasi Perilaku Menuju Zero Waste Melalui Edukasi Penggunaan Tumbler Indra Bakti; Hastomo, Widi; Saputro, Ahmad Eko; Hudaa, Syihaabul; Ambardi, Ambardi; Chufran, Indra Bakti; Fitriansyah, Reza
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 8 No. 2 (2024): November 2024
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v8i2.7695

Abstract

Kampanye tumbler telah berhasil meningkatkan kesadaran siswa dan komunitas sekolah tentang dampak negatif limbah plastik terhadap lingkungan. Melalui kampanye ini, pola konsumsi siswa dan seluruh entitas sekolah mengalami perubahan positif, dengan lebih banyak orang beralih dari penggunaan plastik sekali pakai ke penggunaan tumbler yang ramah lingkungan. Komitmen siswa terhadap penggunaan tumbler mencapai 93%, yang membuktikan pentingnya pendidikan dalam membentuk perilaku berkelanjutan dan gaya hidup ramah lingkungan. Kampanye ini berhasil meningkatkan pemahaman tentang pentingnya tumbler sebagai alternatif pengganti plastik sekali pakai, serta diharapkan dapat mendorong sekolah untuk menerapkan kebijakan pengurangan limbah plastik di lingkungan sekolah. Kegiatan pengabdian masyarakat ini merupakan integrasi kampanye tumbler dalam dunia pendidikan, di mana sekolah memiliki kesempatan untuk melibatkan siswa sebagai agen perubahan. Melalui edukasi yang menyeluruh, siswa dapat memahami dampak besar dari perubahan kecil yang mereka lakukan, seperti beralih menggunakan tumbler. Namun, dampak kampanye ini belum dapat diukur secara menyeluruh karena hanya melibatkan dua kelas (X-XI). Agar kegiatan ini dapat berkelanjutan, partisipasi aktif dari guru sangat diperlukan. Kampanye selanjutnya dapat melibatkan orang tua dan masyarakat sekitar sekolah, serta menggunakan konten visual yang menarik untuk menyampaikan pesan lebih efektif.
The Influence Of Electronic Of Mouth, Price, And Brand Image On The Decision To Purchase The Originote Skincare Products Tia Puspita Sari; Ambardi, Ambardi
Jurnal Akuntansi UMMI Vol. 4 No. 1 (2023): JAMMI (Jurnal Akuntansi UMMI)
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jammi.v4i1.2253

Abstract

Local beauty products are growing, causing competition that makes business people try to create better and better quality products, for example, The Originote skincare products. The purpose of this study is to find out the effect of electronic word of mouth, price, and brand image partially and simultaneously on The Originote skincare product decisions. The method of this study is to use a quantitative method. The sampling technique used non-probability sampling with purposive sampling method. Data collection using a questionnaire with a sample of 113 respondents. The results showed that electronic word of mouth, price, and brand image partially and simultaneously had a significant effect on product purchasing decisions.
The Influence Of Electronic Of Mouth, Price, And Brand Image On The Decision To Purchase The Originote Skincare Products Tia Puspita Sari; Ambardi, Ambardi
Jurnal Akuntansi UMMI Vol. 4 No. 1 (2023): JAMMI (Jurnal Akuntansi UMMI)
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jammi.v4i1.2253

Abstract

Local beauty products are growing, causing competition that makes business people try to create better and better quality products, for example, The Originote skincare products. The purpose of this study is to find out the effect of electronic word of mouth, price, and brand image partially and simultaneously on The Originote skincare product decisions. The method of this study is to use a quantitative method. The sampling technique used non-probability sampling with purposive sampling method. Data collection using a questionnaire with a sample of 113 respondents. The results showed that electronic word of mouth, price, and brand image partially and simultaneously had a significant effect on product purchasing decisions.
Problem Pemilihan Kampus Swasta Di Kalangan Generasi Z Dengan Pendekatan Model Marketing AIDA+S Ambardi, Ambardi; Pribadi, Rizky Maulana; Aminah, Aam; Efriadi, Adi Rizfal
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 3 (2025): September
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i3.3225

Abstract

Introduction: This study aims to explore the application of the AIDA+S marketing model in the marketing strategies of private universities for recruiting prospective Generation Z students to choose a campus. Methods: The type of research to be used is quantitative, associative, and descriptive. The population in this study consisted of all students actively studying at the Ahmad Dahlan Institute of Technology and Business. The sampling procedure employed in this study was non-probability, utilizing a purposive sampling technique, with a sample size of 150 respondents. The data analysis used was multiple linear regression analysis to determine the influence of several AIDA+S variables on the Decision variable of choosing a campus. Results: The results of this study concluded that the AIDA+S Model had a significant effect on the Decision to choose a campus. Furthermore, for the variables attention, interest, and desire do not have a substantial impact on the decision to select a campus among Generation Z. While for the variables action and satisfaction, there is a considerable influence on the decision to select a campus among Generation Z. The biggest reason respondents choose a campus because it is close to home according to the character of generation Z who choose convenience as the basis for consideration.Suggestion: First, attract Generation Z's Attention by creating engaging and easy-to-digest visual content, such as short videos, infographics, or memes. You can also use their favorite social media platforms. Second, Build Interest by showing the Benefits and Advantages of the campus. Third, Arouse Desire by uploading positive reviews from other customers to build trust and desire. and then provide limited offers or special discounts. Keywords: Marketing Model, AIDA+S, Decision to choose, Generation Z  
FAKTOR – FAKTOR YANG MEMENGARUHI KEPUTUSAN INVESTASI PADA GENERASI MILENIAL Hana, Alfiyah; Ambardi, Ambardi; Novida, Irma
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2130

Abstract

This research aims to assess the influence of social media characteristics, risk perception, and financial literacy on investment decisions in the capital market among millennials in Tangerang. This research uses quantitative methods. The data collection approach uses a questionnaire survey instrument. Participants in this research are individuals who carry out transactions in the capital market, sometimes referred to as respondents or consumers. A total of 106 respondents were involved in this research, selected using a simple random sampling technique. The analytical methods used include Descriptive Analysis and Partial Least Square (PLS) Analysis. Research findings show that social media, Risk perception, and financial literacy have a big influence on investment decisions of the millennial generation in the Tangerang capital market.
ANALISIS EFEKTIFITAS CITRA MEREK, SELEBRITI ENDORSER DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK: (Studi Empiris Pada Produk Merek Garnier) Anggun; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1823

Abstract

Garnier Cosmetics is a leading brand with a wide range of products that can be used to meet the skin care needs of consumers. The purpose of this study is to find out the effect of brand image celebrity endorser and price on the purchase decision of Garnier brand cosmetics. The method of this study is to use a quantitative method. Distribute the questionnaire to a sample of 59 respondents which is a data collection technique using a survey technique. Data analysis using structural equation modeling. The results of this study is variable proved to have a positive and significant effect on the purchase decision. The results of each positive variabel value and r-squared value of 0,941 or 94,1% indicate that the purchase decision selection variable is declared significant.
Co-Authors Aam Aminah Adi Rizfal Efriadi, Adi Rizfal Anggun Chufran, Indra Bakti Go, Riska Tezara Hana, Alfiyah Hudaa, Syihaabul Indra Bakti Novida, Irma Nur Aini Puspita Sari, Tia Ratna Yulika Go Reza Fitriansyah Rizky Maulana Pribadi, Rizky Maulana Saputro, Ahmad Eko Tia Puspita Sari Widi Hastomo