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All Journal Jurnal Sains Manajemen dan Bisnis Indonesia Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Tito Siswanto, Tito
STIE Ahmad Dahlan Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Inovasi Teknologi Pemasaran Terintegrasi bagi Pembudidaya Ikan Hias Siswanto, Tito; Gusneli, Gusneli; Mardika, Isnan Hari
Journal Pemberdayaan Masyarakat Indonesia Vol 4 No 2 (2022): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/jpmi.4.2.151-160

Abstract

The main problems faced by partners in general are marketing problems; It is still limited and conventional and there is no integrated marketing between decorative fish cultivators. A solution to the main problem is the application of integrated marketing technology using joint marketing methods for decorative fish cultivators in Parigi Mekar Village, Ciseeng District. In particular, this program has the objective of increasing market reach for decorative fish cultivators through website media, and increasing sales effectiveness by creating decorative fish sales centers. The activity approach method is through a participatory approach. This approach emphasizes efforts to improve human quality in order to increase real participation in activities. Devotion provides value to farmers and creates a positive image of the partner's location as the largest ornamental fish producer in West Java through the Ornamental Fish Village brand. In addition, by implementing the program effectively and sustainably, the program can motivate cultivators to develop their cultivation results. Other support in the form of website-based digital marketing can also reach a wider market network which has an impact on creating connectedness between cultivators and outsiders.
Analisis Pengaruh Brand Ambassador Idol Kpop Dan Impulse Buying Behaviour Milenial Terhadap Purchase Intention Pada Marketplace Tokopedia (Studi Pada Penggemar Kpop Di Jakarta) Martina, Afifah; Siswanto, Tito
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 13, No 2 (2023): Jurnal Sains Manajemen dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v13i2.23133

Abstract

Penelitian ini dilakukan pada penggemar Kpop, bertujuan menjelaskan serta menganalisis pengaruh dari variabel brand ambassador idol kpop dan impulse buying behaviour milenial terhadap purchase intention pada marketplace Tokopedia di Jakarta. Penelitian ini menggunakan metode kuantitatif asosisatif yang menggunakan non probability sampling dengan teknik pengambilan sampel purposive sampling dengan responden 100 pengguna yang pernah melakukan transaksi pembelian setidaknya satu kali melalui Tokopedia. Pengambilan sampel menggunakan metode non-probability sampling. Pengujian hipotesis dalam penelitian ini menggunakan alat uji Partial Least Square (PLS) dengan software Smart PLS versi 3.0 melalui tahapan analisa outer model, inner model, dan pengujian hipotesis. Hasil pengujian dari ketiga hipotesis dapat disimpulkan bahwa variabel brand ambassador berpengaruh positif dan signifikan terhadap purchase intention pada Tokopedia di Jakarta, variabel impulse buying behaviour milenial berpengaruh positif dan signifikan terhadap purchase intention Tokopedia di Jakarta. Secara simultan, variabel brand ambassador dan impulse buying behaviour memiliki pengaruh positif terhadap purchase intention dengan persentase 28% sedangkan 82% lainnya dipengaruhi variabel lain yang tidak termasuk dalam penelitian ini.
Co-Authors Gusneli Gusneli Isnan Hari Mardika Martina, Afifah