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Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Nasabah BSI Bertransaksi Rumaini Rumaini; Abdul Malik; Nurlia Fusfita
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 5 (2023): Oktober: Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v1i5.441

Abstract

Customer satisfaction is the level of one’s feelings after comparing the perceived performance or results with those expected. The purpose of this study aims to find out how partially or simultaneously service quality consisting of Tangible, Reliability, Responsiveness, Assurance, and Empathyon cuctomer satisfaction . In this study, researchers used a descriptive quantitative method. The technique used in sampling in research is non-probability, namely a sampling technique that does not provide equal opportunities for each element or member of the population to be selected as a sample. The questionnaire method used is using a Likert Scale and a sample of 49 respondents. To collect data using a questionnaire and documentation. The data analysis technique used is Data Quality Test, Classical Assumption Test, Hypothesis Test, Multiple Linear Regression Analysis, Coefficient of Determination. The results of the study show that: service quality, namely Tangible (X1), has a significant influence on cuctomer satisfaction. Service quality, namely Reliability (X2) has significant influence on cuctomer satisfaction. Sevice quality, namely Responsiveness (X3) has a significant influence on cuctomer satisfaction. Service quality, namely Assurance (X4) has a significant influence on cuctomer satisfaction. Service quality, namely Empathy (X5) has significant influence on cuctomer satisfaction. Service quality consisting of Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Empathy (X5) simultaneously (together) affect cuctomer satisfaction.
PENGARUH PERSEPSI KEMUDAHAN, KEPERCAYAAN DAN RISIKO KEUANGAN PRIBADI TERHADAP KEPUTUSAN MAHASISWA MENGGUNAKAN E-WALLET DI KOTA JAMBI Affriliana Affriliana; Nurlia Fusfita; Nurrahma sari Putri
Nusantara Hasana Journal Vol. 6 No. 1 (2026): Nusantara Hasana Journal, June 2026
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to examine how student’s decisions to use digital wallets in Jambi City are influence by their perceptions of ease of use, trust, and personal financial risk. The study applies a quantitative approach, where data were collected by distributing questionnaires to student who actively use digital wallet service. Data analysis in this research was conducted using the SEM-PLS technique. The finding reveal that perceived ease of use has a positive and significant effect on the decision to adopt e-wallets, with a coefficient value of 0,396. Trust also shows a positive and significant influence with a coefficient value of 0,477. In addition, personal financial risk demonstrates a positive and significant relationship with a coefficient value of 0,125. These results suggest that although student take potential risk into account, ease of use and trust play a more decisive role in shapping their decisions to utilize e-wallet service. Futhermore, this study supports the relevance of the Technology Acceptance Model in explaining decisions regarding the use of digital wallets, where perceptions of ease of use and trust are key factors in technology adoption, while personal financial risk encourage users to be more cautions when using digital services.