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All Journal Proceedings Series on Social Sciences & Humanities Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Rukman Pala
Badan Riset dan Inovasi Nasional
Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Layanan Informasi Program Usaha Mikro, Kecil, dan Menengah Kota Makassar (Survei di Kelurahan Bira, Kecamatan Tamalanrea dan Kelurahan Kunjungmae, Kecamatan Mariso) Rukman Pala; Rachmawaty Djaffar
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 6, No 2: Desember 2022
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v6i2.212

Abstract

The rapid development of information makes the government must keep up with existing developments. The need for the use of information technology due to Indonesia's vast territory.Information services are carried out by the government to disseminate programs to the public including the MSME programs. However, the obstacles faced are the media and information channels that are less capable of being used as a source of information that disseminate the MSME programs. This study aims to find out how the MSME program information services in Makassar City, especially in the Bira Subdistrict-Tamalanrea District and Kunjungmae Subdistrict-Mariso District. The research method used was a survey with a quantitative approach with 121 research respondents. The results of the study conclude that respondents do not use official government media in the field of communication and information (central and regional) in seeking information. However, several topics of information that were of concern to respondents, including internet sites and social media, were very little used by respondents in accessing information services. Information channels as a source of information about the MSME program launched by the government were mostly obtained from banners/billboards posted by related agencies. Information services through information media that are used by the public to obtain MSME information services mostly come from television and from family members through direct communication as well as via email and social media.
Challenges of Local Newspaper Sustainability in the Digital Era: Effect of Social Media Marketing on Customer Loyalty through Brand Image and Brand Awareness Development Rosnaini Daga; Rukman Pala
Proceedings Series on Social Sciences & Humanities Vol. 25 (2025): Proceedings of International Conference on Social Science (ICONESS)
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/pssh.v25i.1786

Abstract

This study aims to investigate the effect of social media marketing on customer loyalty with brand image and brand awareness as mediating variables. A survey approach with quantitative data was conducted among subscribers of Harian Berita in Ambon, Indonesia. The data were analyzed using Structural Equation Modeling with Partial Least Square (SEM-PLS). The results show that social media marketing has a positive impact on customer loyalty. When companies build and promote brand image and brand awareness through social media, it significantly enhances customer loyalty in the era of technological advancement. The study confirms that social media marketing positively influences customer loyalty both directly and indirectly through the development of brand image and brand awareness. These findings have important implications for the development of digital marketing strategies and brand excellence. Strengthening brand presence through social media can improve customer loyalty and contribute to increased company revenue in a competitive business environment.
Co-Authors Rachmawaty Djaffar Rosnaini Daga