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All Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Ilmiah Manajemen Informasi dan Komunikasi
Dewi Warhamni
Universitas Multimedia Nusantara
Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Penggunaan Aplikasi Wattpad Terhadap Perilaku Remaja Ardian Setio Utomo; Dewi Warhamni; Tsanya Marghereta
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 6, No 2: Desember 2022
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v6i2.208

Abstract

Technology that continues to develop makes the internet become a medium to disseminate  messages that can influence people's behavior. Wattpad is a site and blogging application that is currently in demand by teenager. However, teenager who often act impulsively can experience changes in behavior after reading novels on the Wattpad application. Based on this matter, then this study aims to determine the effect of using the Wattpad application on teenage behavior. This study used a quantitative method to examine the effect of using the Wattpad application on teenage behavior. Sampling was done by purposive sampling technique. There were 100 respondents who were the users of Wattpad application throughout Indonesia. Data was collected using an online questionnaire and then processed using SPSS version 28 for the classical assumption test, simple linear regression analysis, t test, and the coefficient of determination. The results show that the use of the Wattpad application has an influence on teenage behavior by 58.2% and the remaining 41.8% was influenced by other factors not examined in this study.
Hyperreality On The Youtube Channel Ismi n Hidayah Ardian Setio Utomo; Rizqi Eko Bramantyo; Ade Siti Khaeriah; Dewi Warhamni
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 7, No 1: Juni 2023
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimik.v7i1.257

Abstract

Tayangan video di YouTube telah menjadi komoditas media sosial, sehingga banyak penonton menikmatinya secara kasat mata saja. Akibatnya, konten kreator di YouTube sering diposisikan sebagai objek penghibur, bukan sebagai subjek penghibur. Di era postmodern ini, di mana segala sesuatu tak lagi bermakna tunggal, hiperrealitas dalam media sosial menjadi suatu hal yang lumrah. Permasalahan yang diangkat menjadi objek penelitian dalam kajian ini adalah bentuk simulasi yang dilakukan para pelaku media dalam menyampaikan informasi di kanal YouTube Ismi N Hidayah, sehingga menjadi tayangan yang hiperrealis.  Penelitian ini bertujuan untuk mengetahui simulasi yang digunakan media, dan mengetahui sejauh mana hiperrealitas yang terjadi dapat membentuk pola pikir penonton menjadi apa yang dibentuk oleh media. Metode yang digunakan dalam penelitian ini menggunakan analisa mendalam secara kualitatif. Pengumpulan data yang dilakukan secara studi kepustakaan dan analisa narasi menggunakan teori simulasi Jean Baudrillard. Hasil penelitian menunjukkan bahwa simulasi dalam tayangan video melalui YouTube dan melalui aplikasi teknologi, dimana simulasi yang terjadi telah menggiring pola pikir penonton terhadap citra Ismi N Hidayah tersebut seolah nyata. Selain itu, hiperrealitas yang terjadi akibat proses simulasi yang dilakukan menjadikan video YouTube Ismi N Hidayah menjadi konsumsi yang menjual citra baru bukan memberikan edukasi tentang citra yang sebenarnya dari Ismi Nur Hidayah sampaikan.
Doctor Tirta’s Branding As An Influencer In The Telemedicine Program Irawan Irawan; Lulu Nurul Azkiyah; Ardian Setio Utomo; Dewi Warhamni
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12933

Abstract

New media presents social media as a medium for interacting, collaborating, sharing, communicating, and forming social bonds with other users. During the COVID-19 pandemic, influencers used new media to socialize Covid-19 prevention and build personal branding. Dr. Tirta is an influencer in building personal branding with the telemedicine program he created. Telemedicine has received a lot of positive responses from the public. This research aims to determine the personal branding of Dr. Tirta as an influencer in the telemedicine program. The theory used in this research is Montoya's eight Personal Branding theories. This research uses a qualitative method with a descriptive approach. In collecting data using observation techniques, in-depth interviews with telemedicine patients, Dr. Tirta, and documentation. The research results show that Dr. Tirta has described eight personal branding concepts from Montoya. The specialty of Dr. Tirta is different from the concept of personal branding in general. Dr. Tirta does not focus on one unique skill. He has two skills, namely, in business and health. Apart from that, Dr. Tirta is an eccentric appearance characterizes, and his way of speaking seems blunt. Its consistency and determination in educating the public regarding health on social media with attractive packaging also give a positive impression.
Doctor Tirta’s Branding As An Influencer In The Telemedicine Program Irawan Irawan; Lulu Nurul Azkiyah; Ardian Setio Utomo; Dewi Warhamni
Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Vol 6, No 2 (2023)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jm.v6i2.12933

Abstract

New media presents social media as a medium for interacting, collaborating, sharing, communicating, and forming social bonds with other users. During the COVID-19 pandemic, influencers used new media to socialize Covid-19 prevention and build personal branding. Dr. Tirta is an influencer in building personal branding with the telemedicine program he created. Telemedicine has received a lot of positive responses from the public. This research aims to determine the personal branding of Dr. Tirta as an influencer in the telemedicine program. The theory used in this research is Montoya's eight Personal Branding theories. This research uses a qualitative method with a descriptive approach. In collecting data using observation techniques, in-depth interviews with telemedicine patients, Dr. Tirta, and documentation. The research results show that Dr. Tirta has described eight personal branding concepts from Montoya. The specialty of Dr. Tirta is different from the concept of personal branding in general. Dr. Tirta does not focus on one unique skill. He has two skills, namely, in business and health. Apart from that, Dr. Tirta is an eccentric appearance characterizes, and his way of speaking seems blunt. Its consistency and determination in educating the public regarding health on social media with attractive packaging also give a positive impression.
Co-Authors Ade Siti Khaeriah Ardian Setio Utomo Ardian Setio Utomo Irawan Irawan Lulu Nurul Azkiyah Rizqi Eko Bramantyo Tsanya Marghereta