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Journal : JSEH (Jurnal Sosial Ekonomi dan Humaniora)

Corporate Social Responsibility dan Kinerja Keuangan: Pandemi Covid 19 Sebagai Variabel Moderasi Effendy, Lukman; Isnaini, Zuhrotul; Isnawati, Isnawati
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 3 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i3.673

Abstract

This study aims to examine the effect of Corporate Social Responsibility (CSR) on financial performance and the moderating effect of the COVID-19 pandemic on the relationship between CSR and financial performance. The sample for this study was determined using purposive sampling with the criterion of manufacturing companies that disclose CSR. The sample size in this study is 524 company-years. The analysis was conducted using Moderated Regression Analysis with STATA 17 software. The results show that CSR has a positive effect on financial performance, and the COVID-19 pandemic does not moderate the relationship between CSR and financial performance.
Pengaruh Influencer Marketing, Motivasi Diri, Dan Pengetahuan Investasi Terhadap Pengambilan Keputusan Investasi Saham (Studi Kasus Mahasiswa Universitas Mataram) Maulida, Baiq Irma Uriwatin; Effendy, Lukman
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.516

Abstract

This research was conducted to analyze deeply how influencer collaboration influences stock investment decision-making among students, as seen through increased self-motivation and investment knowledge. The method used in this study is quantitative with descriptive statistics and partial least square structural equation modeling (PLS-SEM) analysis using SmartPLS 4. Data collection was carried out using a questionnaire technique. The sample of this study consisted of 150 students from the Faculty of Economics and Business, University of Mataram. The research findings indicate that influencer marketing, self-motivation, and investment knowledge have a significant positive influence on stock investment decision-making. These findings provide insights for university stakeholders to enhance motivation and investment knowledge among students and optimize the use of influencer marketing