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All Journal Journal of Consumer Science Journal of Consumer Sciences JURNAL PENDIDIKAN TAMBUSAI Jurnal Riset Mahasiswa Akuntansi Jurnal Riset Manajemen
Ira Agustina, Ira
Master of Management and Business, Graduate School of Bogor Agricultural University
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.044 KB) | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.
Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism Agustina, Ira; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko
Journal of Consumer Sciences Vol. 2 No. 1 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.2.1.13-24

Abstract

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptive method survey. Segmentation and profiling analysis performed on the tourist city of Bogor were done with the help of a cluster analysis. For the second objective of this study, this used conjoint analysis to formulate a preference rating of Bogor to the typical culinary travel Bogor. Both of these analyzes were processed using an analysis tool SPSS 16.0. The results showed that there were three groups/ clusters on the tourist city of Bogor. Cluster i.e. one single adult was as much as 23 percent, and cluster of two adult family was as much as 71 percent, and the last cluster of young adults was as much as 6 percent. Traveler preferences resulting from this study were typical culinary areas of Bogor which had complete tourist facilities, ease of sitting, and friendly service. The strategy that can be formulated for the development of the typical culinary Bogor is a breakthrough in terms of marketing, promotion of standardization policy by the government to businesses typical culinary Bogor, as well as the central building typical culinary Bogor.
Pengaruh Pengendalian Internal Pada Siklus Penggajian Karyawan di PT. Lis Agustina, Ira; Setiawan, Ade Budi; Susandra, Farizka
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Siklus penggajian merupakan salah satu siklus yang berjalan dalam suatu bisnis. Untuk meminimalisir kesalahan dalam pembayaran gaji, salah satu cara yang dapat dilakukan adalah dengan menerapkan sistem pengendalian internal. Penelitian ini bertujuan untuk menguji pengaruh lingkungan pengendalian, penilaian risiko, aktivitas pengendalian, informasi dan komunikasi serta pengawasan terhadap siklus penggajian pada PT. LIS. Penelitian ini termasuk ke dalam penelitian kuantitatif. Populasi dalam penelitian ini adalah karyawan PT. LIS. Sampel dipilih dengan menggunakan teknik purposive sampling, sehingga diperoleh 95 responden. Hasil penelitian menunjukkan bahwa secara simultan lingkungan pengendalian, penilaian risiko, aktivitas pengendalian, informasi dan komunikasi serta pengawasan berpengaruh signifikan terhadap siklus penggajian. Secara parsial lingkungan pengendalian, penilaian risiko, aktivitas pengendalian, informasi dan komunikasi serta pengawasan berpengaruh signifikan terhadap siklus penggajian
Pengaruh Kinerja Lingkungan Dan Intellectual Capital Terhadap Kinerja Keuangan (Studi Pada Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2018-2022) Agustina, Ira; Effendy, Lukman
Jurnal Riset Mahasiswa Akuntansi Vol. 4 No. 2 (2024): Jurnal Riset Mahasiswa Akuntansi, Juni 2024
Publisher : Fakultas Ekonomi dan Bisnis Unram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/risma.v4i1.1125

Abstract

This research aims to determine the influence of environmental performance and intellectual capital on the financial performance of mining companies listed on the Indonesian Stock Exchange (BEI) in 2018-2022. The independent variables in this research are environmental performance which is measured using the PROPER rating, and intellectual capital is measured using the Value Added Intellectual Coefficient (VAICTM). The dependent variable in this research is financial performance measured using return on assets (ROA). The sampling method used purposive sampling so that the sample obtained was 24 company data. The data analysis technique uses panel data regression analysis with the eviews 12 application. The research results show that environmental performance has no effect on financial performance, and intellectual capital has no effect on financial performance.
Pengaruh Integrated Marketing Communication Terhadap Ekuitas Merek Pada Permen Kopiko Di Kota Padang Agustina, Ira; Stutardjo, Agus; Firdaus, Tifani Ratu
Jurnal Riset Manajemen Vol 1 No 1 (2024): Maret
Publisher : Fakultas Ekonomi, Universitas Ekasakti

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Abstract

Penelitian ini bertujuan untuk mengetahui indikator mana yang paling dominan dari variabel integrated marketing communication dan variabel ekuitas merek pada konsumen permen Kopiko di Kota Padang dan untuk mengetahui pengaruh Integrated Marketing Communication terhadap ekuitas merek pada konsumen permen Kopiko di Kota Padang. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu dengan menggunakan kuesioner. Jenis data yang digunakan dalam penelitian ini yaitu data kuantitatif. Sumber data yang digunakan yaitu data primer dan data sekunder dengan metode pengambilan populasi dalam penelitian ini adalah seluruh konsumen permen kopiko tahun 2022 – 2023 sebanyak 36.483. Dalam penelitian ini yang menjadi sampel penelitian berdasarkan jumlah populasi dan hasil perhitungan sampel sebanyak 100 responden. Metode analisis yang digunakan adalah analisis regresi linear sederhana. Hasil pengujian hipotesis menunjukan bahwa Indikator yang dominan dari integrated marketing communication yaitu penjualan personal dengan rata-rata 4,61 dan TCR sejumlah 92,2%. Sedangkan indikator pada ekuitas merek yaitu loyalitas merek dengan rata-rata 4,56 dan TCR sejumlah 91,2%. Berdasarkan hasil uji disimpulkan bahwa Integrated Marketing Communication berpengaruh signifikan terhadap ekuitas merek pada konsumen permen Kopiko sebesar 11.30% sedangkan sisanya 88,7% dipengaruhi oleh variabel lain dan akan di teliti pada peneliti selanjutnya.
Co-Authors Ade Budi Setiawan Farizka Susandra Firdaus, Tifani Ratu Kirbrandoko Kirbrandoko Lukman Effendy, Lukman Stutardjo, Agus Ujang Sumarwan