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MINAT BERKUNJUNG ULANG WISATA : HARGA DAN CITRA DESTINASI SAWAH SUMBER GEMPONG DI DESA WISATA Siti Nur Qomariyah; Mar’atul Fahimah; Rahmat Maulana Sukma Dewantara
Prosiding Conference on Research and Community Services Vol 5, No 1 (2023): Fifth Prosiding Conference on Research and Community Services
Publisher : STKIP PGRI Jombang

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Abstract

Sektor pariwisata mengalami peningkatan yang signifikan. Konsep wisata yang menawarkan keindahan alam diminati pada masa new normal pandemi sampai saat ini. Wisata Sawah Sumber Gempong yang terletak di dusun Sukorame desa Ketapanrame kecamatan Trawas kabupaten Mojokerto menawarkan pemandangan alam persawahan dan sumber air yang terletak di kaki gunung penanggungan. Pada penelitian ini bertujuan untuk mengetahui pengaruh harga dan citra destinasi terhadap minat untuk berkunjung ulang ke wisata sawah Sumber Gempong Trawas. Penelitian ini menggunakan pendekatan asosiatif kuantitatif. Sampel penelitian adalah pengunjung wisata sawah Sumber Gempong Trawas yang telah mengunjunginya minimal sekali. Jumlah sampel sebanyak 100.  Teknik sampling pengunakan purposive. Metode pengumpulan data menggunakan kuesioner yang telah diuji kevalidanannya. Selain itu, metode analisis data menggunakan Smart PLS 4 analisis regresi berganda. Hasil penelitian menunjukkan bahwa variabel harga dan citra destinasi mempengaruhi minat wisatawan untuk mengunjungi ulang wisata persawahan Sumber Gempong Trawas. Pengelola Pengelola wisata harus memahami pasar dalam menentukan harga yang kompetitif dan harus aktif mempromosikan citra destinasi melalui kampanye pemasaran secara digital.
SOSIALISASI DAN PENDAMPINGAN SERTIFIKASI PRODUK HALAL DESA DUKUHDIMORO Novia Ayu Sekar Pertiwi; Indy Asna Azizah; Mega Mustika; Nur Abibah; Rahmat Maulana Sukma Dewantara; Anis Fauziyah
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 8 No. 2 (2024): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v8i2.5196

Abstract

Halal certification on a product nowadays has become a necessity. Because society will be more selective and products that do not have halal certification will be abandoned. Based on the results of interviews with several Micro, Small and Medium Enterprises (MSMEs) in Dukuhdimoro village, especially the food sector, they do not yet have halal product certification, because many business actors in Dukuhdimoro Village have not registered their businesses for halal certification, Lack of dissemination of information about the requirement for halal certification so that there are several business actors who do not know about halal certification, Business actors in Dukuhdimoro Village do not understand the importance of products with halal certification, Business actors in Dukuhdimoro Village still do not know well how to register halal certification for their products and postpone registering it, and Business actors in Dukuhdimoro Village still think that the halal certification process is complicated. The solution to these problems includes socialization and assistance for halal product certification. MSME actors, especially in the food and beverage sector, are given information and assistance regarding halal certification registration. After the socialization and assistance of halal certification of MSME products, business actors, especially food and beverage businesses in Dukuhdimoro Village, understand the importance of products with halal certificates and how to register their products. The final result of this socialization and assistance of halal certification, these business actors registered their businesses to obtain halal certificates.