Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING)
Marlina Siregar
Universitas Labuhanbatu, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan,Lokasi, Dan Fasilitas Terhadap Keputusan Pembelian Diwarkop Labong Imam Masduki; Marlina Siregar; Bhakty Helvi Rambe
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7199

Abstract

This study aims to answer the influence of service quality, location, and facilities on purchasing decisions at the Labong Rantauprapat coffee shop. Data collection was carried out by distributing questionnaires to 60 customers of the Labong Rantauprapat coffee shop. This study uses quantitative methods and performs data processing with IBM SPSS Statistics 26tools.This analysis includes reliability tests, validity tests, classical assumption tests, statistical tests,and multiple linear regression tests.The results of the t-test (partial) show that service quality has a positive and significant effect on purchasing decisions with a coefficient value of 0.772 with a probability value of 0.000 and a calculated t-value of 1.896. location has a positive and significant effect on purchasing decisions with a coefficient value of 0.406 with a probability value of 0.008 and a t-value of 1.759. Facilities have a positive and significant effect on purchasing decisions with a coefficient value of 0.017 with a probability value of 0.004 and a t-count value of 2.264 while the results of the F (simultaneous) test show a value of 3.233 which means that service quality, location, facilities together have a significant influence on purchasing decisions at the Labong Rantauprapat coffee shop.Multiple linear test results show Keywords: Service Quality, Location, Facilities,Purchase Decision
Co-Authors Bhakty Helvi Rambe Imam Masduki