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All Journal Journal of Economic, Bussines and Accounting (COSTING) International Journal of Community Service
Marlina Siregar
Universitas Labuhanbatu, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Kualitas Pelayanan,Lokasi, Dan Fasilitas Terhadap Keputusan Pembelian Diwarkop Labong Imam Masduki; Marlina Siregar; Bhakty Helvi Rambe
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7199

Abstract

This study aims to answer the influence of service quality, location, and facilities on purchasing decisions at the Labong Rantauprapat coffee shop. Data collection was carried out by distributing questionnaires to 60 customers of the Labong Rantauprapat coffee shop. This study uses quantitative methods and performs data processing with IBM SPSS Statistics 26tools.This analysis includes reliability tests, validity tests, classical assumption tests, statistical tests,and multiple linear regression tests.The results of the t-test (partial) show that service quality has a positive and significant effect on purchasing decisions with a coefficient value of 0.772 with a probability value of 0.000 and a calculated t-value of 1.896. location has a positive and significant effect on purchasing decisions with a coefficient value of 0.406 with a probability value of 0.008 and a t-value of 1.759. Facilities have a positive and significant effect on purchasing decisions with a coefficient value of 0.017 with a probability value of 0.004 and a t-count value of 2.264 while the results of the F (simultaneous) test show a value of 3.233 which means that service quality, location, facilities together have a significant influence on purchasing decisions at the Labong Rantauprapat coffee shop.Multiple linear test results show Keywords: Service Quality, Location, Facilities,Purchase Decision
Strengthening Green Tourism Branding for Tourism MSMEs in Pematang Johar Village, Deli Serdang Budi Febriani; Pristiyono; Rika Syahmewah; Marlina Siregar; Bayu Eko Broto; Syahrizal Efendi Lubis
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.899

Abstract

Pematang Johar Village in Deli Serdang Regency has nature-based and rice field tourism potential that can be developed as a community-based green tourism destination. However, tourism MSME actors in the village still face challenges in building brand identity, formulating promotional messages, communicating environmentally friendly values, and using digital media consistently. This community service activity aims to strengthen green tourism branding for tourism MSME actors through training, mentoring, product storytelling practices, and simple digital promotional content development. The implementation method uses a participatory approach consisting of preliminary observation, partner coordination, problem mapping, green tourism branding training, product storytelling practice, digital content assistance, and activity evaluation. The target participants are tourism MSME actors, tourism managers, village youth, and community members supporting tourism activities in Pematang Johar Village. The outputs of the activity include participants' understanding of green tourism branding, MSME product storytelling templates, examples of digital promotional messages, green tourism campaign drafts, and activity documentation. The expected result of this program is the improvement of MSME actors' ability to package tourism products and services in a more attractive, environmentally friendly, and locally distinctive manner. This activity indicates that simple, practical, and locally based branding assistance can be an effective strategy to strengthen the competitiveness of tourism MSMEs in rural destinations.
Co-Authors Bayu Eko Broto Bhakty Helvi Rambe Budi Febriani Imam Masduki Pristiyono Rika Syahmewah Syahrizal Efendi Lubis