Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan International Journal of Community Service
Bayu Eko Broto
Universitas Labuhanbatu, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strengthening Green Tourism Branding for Tourism MSMEs in Pematang Johar Village, Deli Serdang Budi Febriani; Pristiyono; Rika Syahmewah; Marlina Siregar; Bayu Eko Broto; Syahrizal Efendi Lubis
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.899

Abstract

Pematang Johar Village in Deli Serdang Regency has nature-based and rice field tourism potential that can be developed as a community-based green tourism destination. However, tourism MSME actors in the village still face challenges in building brand identity, formulating promotional messages, communicating environmentally friendly values, and using digital media consistently. This community service activity aims to strengthen green tourism branding for tourism MSME actors through training, mentoring, product storytelling practices, and simple digital promotional content development. The implementation method uses a participatory approach consisting of preliminary observation, partner coordination, problem mapping, green tourism branding training, product storytelling practice, digital content assistance, and activity evaluation. The target participants are tourism MSME actors, tourism managers, village youth, and community members supporting tourism activities in Pematang Johar Village. The outputs of the activity include participants' understanding of green tourism branding, MSME product storytelling templates, examples of digital promotional messages, green tourism campaign drafts, and activity documentation. The expected result of this program is the improvement of MSME actors' ability to package tourism products and services in a more attractive, environmentally friendly, and locally distinctive manner. This activity indicates that simple, practical, and locally based branding assistance can be an effective strategy to strengthen the competitiveness of tourism MSMEs in rural destinations.
Public Acceptance of Peer-to-Peer Lending as a Digital Payment in Indonesia Pristiyono Pristiyono; Sipnarong Kanchanawongpaisan; Bayu Eko Broto
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3630

Abstract

Peer to Peer lending is a financial service model that connects lenders and borrowers to engage in loan agreements directly using Indonesian rupiah through an electronic platform based on internet connectivity. This study investigates the factors that affect behavioral intention and customer satisfaction in the use of Peer-To-Peer (P2P) lending platforms. with a particular emphasis on the novelty of focusing on business actors located around Medan City who utilize P2P lending as an alternative source of capital and business expansion. Employing a quantitative research method. data were collected through online questionnaires distributed via Google Forms. The study targeted Micro, Small, and Medium Enterprises (MSMEs) based in Medan City. involving 504 respondents selected through purposive sampling. Data analysis was conducted using a path analysis model. The findings reveal that performance expectancy. effort expectancy. social influence. intrinsic motivation. and extrinsic motivation all have a positive and significant impact on behavioral intention to adopt P2P lending. Furthermore. behavioral intention was found to have a positive and significant effect on customer satisfaction in the context of P2P lending usage.
Aguidance In Utilizing The Waste Utilization of The Free Nutritional Meal Program And Trash Fish In Improving The Quality of Poultry Pellet Feed In The Merak Farmers Group, Labuhanbatu District Yudi P Prayoga; M. Yasir Arafat Pohan; Bayu Eko Broto; Muhammad Syafii; Sayyidina Umar
International Journal Of Community Service Vol. 6 No. 3 (2026): August 2026 ( Indonesia - Thailand)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i3.1032

Abstract

The availability of affordable and high-quality feed is an important factor in the sustainability of poultry farming. The Merak Farmers Group in Labuhanbatu Regency faces high commercial feed costs, while food waste generated from the Free Nutritious Meal Program and locally available trash fish have not been optimally utilized. This community service program aimed to improve farmers’ knowledge and practical skills in processing leftover rice, tofu, and tempeh from the Free Nutritious Meal Program, as well as trash fish, into raw materials for poultry pellet feed. The program applied a participatory approach through education, demonstration, hands-on practice, and production assistance. The implementation consisted of two main activities. The first activity involved sorting, drying, milling, and sieving food waste into feed meal. The second activity involved processing trash fish into fish meal, formulating the feed by adding rice bran, ground corn, and minerals, mixing the ingredients, producing pellets using a pellet machine, and drying the final product. The results showed that group members were able to carry out the processing stages and operate both the milling and pellet-making machines. The resulting pellets were relatively uniform, compact, easy to handle, and suitable for storage after drying. The utilization of locally available materials and previously underutilized resources reduced the amount of purchased feed ingredients, resulting in lower feed production costs compared with the full use of commercial feed. This program demonstrates that practice-based assistance can strengthen farmers’ capacity to produce alternative feed while supporting productive and sustainable waste management.
Co-Authors Budi Febriani M. Yasir Arafat Pohan Marlina Siregar Muhammad Syafii Pristiyono Pristiyono Pristiyono Rika Syahmewah Sayyidina Umar Sipnarong Kanchanawongpaisan Syahrizal Efendi Lubis Yudi P Prayoga