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All Journal Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Manajerial Jurnal Mantik KarismaPro
Dadan Sumantri
Universitas Widyatama
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : KarismaPro

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LOYALITAS PELANGGAN INTERNET DENGAN MEDIA AKSES TELEPON SELULER Dadan Sumantri
KarismaPro Vol 13, No 1 (2022): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v13i1.508

Abstract

This research analyses internet customer loyalty with cellular phone access media on internet customers in Bandung. This study used customer satisfaction, service quality, and switching costs to measure internet customer loyalty. The number of samples in this research is as many as 200 respondents, and the sampling technique used is judgment sampling. The results of this study are customer satisfaction variables and switching cost variables that significantly affect the loyalty variable. While the service quality variable significantly affects customer satisfaction but does not significantly affect customer loyalty. Keywords: customer satisfaction, service quality, switching cost, internet provider, mobile cellular
Co-Authors Intan Widura Sakti Iyan Gustiana Maya Sari Radiyul Fahmi Taufiq Rahmat