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Determination of Learning Achievement Approach School Environment and Learning Motivation in Vocational High School Masluh Masluh; Taufiq Rahmat
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.21292

Abstract

The main problem in this study is the decline in student achievement, which according to the researcher's observations, the school environment and student motivation both have an impact. Based on these views and thoughts, the researcher desires to do more study the impact of the school environment and learning motivation on student accomplishment, focusing on Accounting and Institutional Finance. This study's questionnaire was 156 respondents. The descriptive and verification approaches with a quantitative approach were conducted for data analysis. Path analysis is the analytical technique used, and it is used to showcase a relationship that reveals how much effect an indicated variable has, either directly or indirectly, on many other variables. The results of this research show that partially and simultaneously, Student achievement in Accounting and Institutional Finance is favorably and strongly influenced by the school environment and learning motivation. The school environment and learning motivation variables both have an impact on student performance. This research only focuses on one vocational school and includes the school environment and motivation in measuring student achievement; many other variables have not been studied.
SDG's and Zero Emission Vision in Indonesia: Implementation of Green Marketing and 'Green' Direct Marketing Campaign Opportunities based on Population Database Taufiq Rahmat; Ratih Hurriyati; Puspo Dewi Dirgantari
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.22263

Abstract

This study was conducted in Indonesia to achieve Zero Emissions and SDG'S by increasing public awareness as consumers of big data-based direct marketing campaign opportunities with a Green Marketing approach. Researchers used qualitative research methods with a descriptive design. The data collection technique was carried out in a triangulation (combined) manner, and the data analysis was inductive. The data source used in this research is secondary data with documentation from reputable scientific journals, official news, and reports. Data analysis in this study used Miles and Huberman's interactive data analysis model, namely data reduction, data presentation, and conclusion drawing/verification. The observations show that the trend of green marketing in Indonesia has been implemented, both from the production side (corporations) and the consumption side (consumers). However, the results are still far from the zero-emission target. Marketers' understanding and knowledge indicate that consumers' green consumption behavior should focus on increasing appropriate communication about the benefits of green consumption among consumers. It is characterized by the Achievement of Household Waste Management Performance which is the most significant contribution showing that green consumer behavior is still low. Through green communication and promotions, marketers and policymakers will be able to emphasize the benefits of practicing GCB among consumers. Normatively, the government can supervise products that claim to be environmentally friendly in the spirit of achieving sustainable production and consumption activities. In addition, the government can make Population Data linked to cellphone SIM card numbers and connected to other social media applications to become databases in implementing green marketing in the sense of building green consumer behavior through green campaigns.
Optimizing the Financial Management Behavior of Msme Actors Through Digital Financial Knowledge in the Digital Era Muhammad Taufan Ashshiddiqi; Taufiq Rahmat
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.21502

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are not foreign because when the economic crisis hit the Indonesian nation, MSMEs were able to survive the turmoil of the crisis. It has been proven that the MSME sector can stand up and survive in the face of an economic crisis. However, not all MSMEs can manage finances, even though this habit of managing finances is critical. This research aims to determine, analyze and provide recommendations regarding Digital Financial Knowledge and Financial Management Behavior in MSMEs in Bandung City. The research method uses an explanatory method with a quantitative approach. They are collecting data using a questionnaire instrument selected by the researcher with a simple random sampling technique. Then the data were analyzed using descriptive analysis and structural equations Structural Equation Modeling (SEM) with the help of Smart-PLS. Conclusion: The findings show that the relationship between financial behavior management variables and digital financial knowledge is unidirectional and significantly positive so that the description equation model is obtained, namely, the higher the level of financial management behavior of MSME actors, the more digital financial knowledge tends to increase. MSME knowledge about digital financial risks, digital financial risk control knowledge, and understanding of how to secure personal information still needs to be improved to align with the smart city vision of the Bandung City Government. Other factors that affect digital financial knowledge have not been studied, and these factors become recommendations for further research.
Increasing Tourist Intention To Visit Of Coastal And Marine Tourism Visits Through Digital Marketing Dadan Sumantri; Taufiq Rahmat
Jurnal Manajerial Vol 10 No 01 (2023): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v10i01.4651

Abstract

Background – The Covid-19 pandemic has made the world economy to experience a sharp decline, especially in the tourism sector. One of the tourism sectors affected is coastal and marine tourism. To increase the number of tourists again, many researchers state that digital marketing has a significant role. Aim – This study aims to examine the used model of digital marketing used by coastal and marine tourism actors so that they can be optimized to increase tourism attractiveness. Design / methodology / approach – The method used in this research is to use six steps, namely strategy determination, planning, training, data collection, review, and reporting. Research data collection will be carried out using a questionnaire survey method. Findings – According to the findings, digital marketing through websites and Instagram factors can affect tourism attractiveness but cannot affect intention to visit. However, the intention to visit in this study can be influenced by tourism attractiveness. Research implication – Tourism providers must consider what factors can increase tourism attractiveness, such as by using digital marketing tools. The local government can also increase the facility in the tourism destination. Limitations – Future studies can consider other factors in digital marketing, as this study only considers websites and Instagram as the too. Other factors, such as email marketing, search engine optimization, content marketing, and the use of mobile applications should be explored by future researcher.
HR-Commitment and Digital Organizational Communication To Improve the Digital-Quality Services in Private Universities Iwan Ardiansyah; taufiq rahmat; Masluh Masluh; Heri Heri; Diah Apriliani
Khazanah Sosial Vol 5, No 1 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.999 KB) | DOI: 10.15575/ks.v5i1.20691

Abstract

The main issue in this research is the weak Quality of private universities in utilizing digital media in the industrial era 4.0, which leads to the formation of professionalism in the form of an innovative campus, which according to researchers, is influenced by organizational Commitment and digital organizational communication. Target group private universities in Bandung. This study's descriptive survey research design is based on a verification methodology. Data was collected through survey techniques by distributing questionnaires to as many as 69 respondents, all employees. Analysis in data processing using path analysis. It is based on the findings of the verification analysis, with r2 = 0.587, or 58.7%, as the coefficient of determination. The results show that the Quality of digital services is influenced by organizational Commitment and digital communication, both simultaneously and simultaneously. In comparison, there is still the influence of other external factors, which has not been studied, and is 41.3% academically recognized. Research findings also reveal that optimizing digital services can be done by first improving the Commitment of human resources to utilizing digital media in communication.
PERANAN BRANDING PROMOTION WONDERFUL INDONESIA PADA ASEAN TOURISM FORUM (ATF) DALAM MENIGKATKAN PARIWISATA DI INDONESIA Taufiq Rahmat; Gunawan Undang
KarismaPro Vol 12, No 1 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v2i23.261

Abstract

AbstractThis study aims to determine the role of the Wonderful Indonesia branding promotion at the Asean Tourism Forum (ATF) in improving tourism in Indonesia. The ASEAN Tourism Forum (ATF) is regional cooperation that seeks to promote the ASEAN region as an international tourist destination.The research method used is a qualitative method through literature reviews on official government documents, scientific articles, and news.The results show that the ASEAN Tourism Forum (ATF) is a means or media for Indonesia to attract foreign investors to invest or invest in cooperation in developing tourism in Indonesia, as well as the Wonderful Indonesia branding promotion media to attract foreign tourists to tourist destinations in Indonesia. Indonesia. The Indonesian government takes advantage of ATF activities, namely the ASEAN Tourism Marketing Strategic (ATMS), TRAVEX, and the ATF award for the best destinations in ASEAN to boost the prestige of Indonesian tourism.Keywords : Branding Promotion, ASEAN Tourism Forum (ATF), Wonderful Indonesia
EVALUASI PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) DAN KOMITMEN ORGANISASI DALAM MENINGKATKAN KUALITAS PELAYANAN PADA ORGANISASI PUBLIK Taufiq Rahmat Rahmat; Iwan Ardiansyah Ardiansyah
KarismaPro Vol 12, No 2 (2021): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v12i2.506

Abstract

Masalah pokok dalam penelitian ini adalah rendahnya kualitas pelayanan pada organisasi publik, yang menurut pengamatan peneliti dipengaruhi oleh manajemen mutu terpadu dan komitmen organisasi. Maka, atas dasar permasalahan tersebut, peneliti berkeinginan untuk meneliti lebih lanjut untuk mengevaluasi Penerapan Total Quality Management (TQM) dalam meningkatkan Kualitas Pelayanan Pada Organisasi Publik. Penelitian ini dilaksanakan di Kantor Pelayanan dan Pengawasan Bea dan Cukai Tipe Madya Pabean A Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan verifikatif. Data dikumpulkan melalui teknik survey melalui kuesioner kepada seluruh pegawai sebanyak 121 orang responden. Analisis dalam pengolahan data menggunakan analisis jalur (Path Analisys). Berdasarkan pada hasil analisis verifikatif bahwa Total pengaruh Total Quality Management terhadap Kualitas Pelayanan adalah sebesar 6.2% dengan taraf kepercayaan 95%. Total pengaruh Komitmen Organisasi terhadap Kualitas Pelayanan adalah sebesar 63.4% dengan taraf kepercayaan 95%. Besarnya pengaruh total dari Total Quality Management dan komitmen organisasi tepat digunakan untuk mengukur kualitas pelayanan di KPPBC Tipe Madya Pabean A Bandung dibuktikan oleh besarnya koefisien determinasi r2 = 0.696 atau sebesar 69.6%, sedangkan pengaruh luar atau kekeliruannya sebesar 30.4%. Maka dapat disimpulkan bahwa TQM dan Komitmen organisasi secara empirik telah memberikan pengaruh terhadap Kualitas pelayanan pada KPPBC TMP A Bandung, baik secara parsial maupun simultan. Hasil penelitian menemukan bahwa kualitas pelayanan dipengaruhi oleh faktor lain yang secara akademik diakui keberadaannya.  Kata kunci : Manajemen Mutu Terpadu, Komitmen Organisasi, Kualitas Pelayanan.
Pentingnya Eksekusi Kepemimpinan Strategis Dalam Mencapai Tujuan Perusahaan: Chapter Review Dari Buku The Strategic Leader’s Roadmap Taufiq Rahmat; Taufiq Rahmat
KarismaPro Vol 14, No 1 (2023): KarismaPro
Publisher : Program Studi Manajemen, Universitas Al Ghifari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53675/karismapro.v14i1.1070

Abstract

Objective: This article aims to explore the importance of effective strategy execution in achieving organizational goals and draws insights from the case study of H. Lawrence Culp Jr. and the strategy-led execution at Danaher Corporation. The objective is to highlight the key learnings and implications of the study for leaders seeking to enhance their strategic leadership capabilities.Methods: The research employs a case study approach, analyzing the leadership and execution strategies implemented by H. Lawrence Culp Jr. during his tenure at Danaher Corporation. It utilizes secondary data from the book "The Strategic Leader’s Roadmap" by Harbir Singh and Michael Useem, which provides in-depth insights into the strategic leadership practices at Danaher.Results: The study emphasizes the criticality of effective strategy execution in driving organizational performance. By adopting the Danaher Business System (DBS) and incorporating principles from Lean Manufacturing and Six Sigma, Culp successfully transformed the company's culture towards a focus on quality, efficiency, and innovation. This resulted in significant improvements in the company's financial performance, steady revenue growth, and successful expansion through strategic acquisitions.Limitations: The study is based on secondary data and the case of a single organization, Danaher Corporation, which may limit its generalizability to other industries or contexts. Additionally, the study does not explore potential challenges or failures in strategy execution that may have occurred during Culp's leadership at Danaher.Keywords: Danaher Business System (DBS), Strategic Leadership, Organizational Performance, Culture Transformation, Continuous Improvement. 
Urgensi Literasi Digital dalam Meningkatkan Kesiapan Kerja di Revolusi Industri 4.0 Rahmat, Taufiq; Ashshiddiqi, M Taufan; Apriliani, Diah
The Journal of Society and Media Vol. 8 No. 1 (2024): Perspective on Digital Transformation in Public Service
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v8n1.p307-326

Abstract

The Industrial Revolution 4.0 and the COVID-19 pandemic changed the habits and workings of the business world and the industrial world with a digital technology approach, which has the potential to threaten various professions and employment opportunities. Graduates add to unemployment rates. Prospective workers need digital literacy competencies to compete in the current world of work. This study seeks to measure the extent and importance of digital literacy competence for the Gen-Z workforce of higher education graduates facing the world of work. This study uses an explanatory method with a sure approach. Data collection was done using a Likert scale 1-5 questionnaire, distributed to 133 respondents selected by the researchers, and targeted the workforce of college graduates aged 24-29 (Gen-Z) in the South West Java region with a simple random sampling technique. Then, the data were analyzed using descriptive analysis and structural equations, such as structural equation modeling. Digital literacy competence, including knowledge, skills, attitudes, and values, has a positive effect on the work readiness of Generation Z in rural South West Java. Further research is needed to develop human resources in these areas
Pengembangan Keterampilan SDM Melalui Kewirausahaan Digital: Optimalisasi Gastrowisata Tape Singkong Desa Wargamekar Rahmat, Taufiq; Faujiyyah, Dini; Fasha, Asep Raida; Hadidawati, Hadidawati; Yusuf, Dadang; Anareksa, Hari Sena
Journal of Community Service and Society Empowerment Том 1 № 02 (2023): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v1i02.252

Abstract

The digital entrepreneurship-based human resource development program has been implemented in Wargamekar Village with the aim of enhancing the potential of cassava tape gastronomic tourism. This article addresses the challenges faced by cassava tape entrepreneurs regarding their limited understanding of the importance of digital technology adoption and branding in business development. The implementation method encompasses activities such as introducing the concepts of gastronomic tourism, digital entrepreneurship, social media marketing, as well as field mentoring. Consultation sessions and coaching provide personal guidance in developing digital skills and branding strategies. The program evaluation results indicate a high level of participant satisfaction. Participants have gained an understanding of gastronomic tourism concepts and the utilization of digital technology to optimize cassava tape businesses. Field mentoring enriches the history of cassava tape and enhances participants' comprehension of local cultural values. Consultation sessions and coaching have successfully developed a stronger brand identity and branding strategy. Recommendations for further activities include expanding field mentoring and broadening the topics covered in consultation and coaching. This program is expected to continue benefiting cassava tape entrepreneurs in Wargamekar Village and enhancing the potential of cassava tape businesses in the digital era.