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All Journal Imara: Jurnal Riset Ekonomi Islam
Rika Fatimah TL
UGM Yogyakarta
Religion Economics, Econometrics & Finance Environmental Science

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HALAL APPROACH ON FOOD PRODUCT DESIGN IN THE VILLAGE LEVEL Zilal Afwa Ajidin; Rika Fatimah TL
Imara: JURNAL RISET EKONOMI ISLAM Vol 6, No 1 (2022): IMARA: JURNAL RISET EKONOMI ISLAM
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/imara.v6i1.5797

Abstract

This research aims to determine the management model for halal products at the village level. The model used is the Tetrapreneur Mutual Cooperation Movement (G2R). The four approaches to this tetrapreneur are business chain, business market, business quality and business brand. The object of this research is the fried meatball products in Bejiharjo Village, Gunungkidul Regency, DI Yogyakarta. The method used is descriptive qualitative approach with in-depth interviews and literature study. The results of this study indicate that the development of food product designs at the village level can be carried out with the support of capital access, product innovation, consumer awareness, halal services, digital marketing and ancillary services.
Co-Authors Ajidin, Zilal Afwa