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Pransiska Diana
Politeknik Negeri Samarinda
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Kualitas Produk, Pelayanan, Lokasi dan Fasilitas terhadap Minat Nasabah untuk Menabung pada Bank BRI Unit Harapan Baru Sektalonir Oscarini Wati Bhakti; Pransiska Diana
Jurnal EKSIS Vol. 18 No. 2 (2022): OCTOBER
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/eksis.v18i2.307

Abstract

The research objective was to determine effect the quality of the product, service, location and facilities on the customer Interest in the Saving in BRI New Hope Bank. The method of data collection was done through by a questionnaire, distributed to 100 respondents, namely customers of the BRI New Hope Bank. The data obtained was then processed using the SPSS version 23 tool. The analysis of the research included the validity test, reliability test, multiple regression analysis hypothesis testing (t test, F test, and R2 test), and also the classical assumption test. The test results partially show that product quality and location do not have a positive and significant effect on interest in saving. While services and facilities have a positive and significant effect on interest in saving.
Co-Authors Sektalonir Oscarini Wati Bhakti