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All Journal Karimah Tauhid
Dinda Anggraini
Universitas Djuanda
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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PENGARUH HARGA, INOVASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA IKM KERAJINAN LOGAM DI KECAMATAN CITEUREUP KABUPATEN BOGOR (Studi Pada CV.Wasilah Agung Prakarsa) Dinda Anggraini; Sudarijati; Titiek Tjahja Andari
KARIMAH TAUHID Vol. 1 No. 5 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i5.7013

Abstract

The purchase decision is an important things that will. affect the achievement of companys goal. The purpose of this research is to see the effect of price, product iinnovation, and product quality on purchasing decisions. The method used is multiple linear regression analysis. The sampling technique in this study is saturated sampling. The sample used is all consumers who are resellers totaling 100 people. The results of this research is simultaneously and partially the variables of price, iproduct innovation, and product quality had a positive and significant effect on purchasing decisions at CV. Wasilah Agung Prakarsa. Keywords: Price, Product Innovation, Product Quality, Purchase Decision
Co-Authors Sudarijati Titiek Tjahja Andari