Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
James Massie
Universitas Sam Ratulangi
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF WORD OF MOUTH AND PRICE PERSPECTIVE ON CUSTOMER PURCHASE INTENTION. A CASE STUDY OF “INDRIVE” USERS OF FACULTY OF ECONOMICS AND BUSINESS STUDENTS Sharon Lontoh; James Massie; Merinda Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.50599

Abstract

This study aims to determine the influence of word of mouth and price perspective on customer purchase intention. A case study of “InDrive” users of Faculty of Economics and Business students both simultaneously and partially. This study uses a quantitative method with a sample of 100 respondents and uses purposive sampling technique. Data collection using a questionnaire. Statistical data analysis using multiple linear regression analysis, hypothesis testing using the F and T tests. The results showed that, simultaneously the Word Of Mouth and Price perspective positively had influence on Customer Purchase Intention of “InDrive” users of Faculty of Economics and Business students. Partially, the Word Of Mouth and Price Perspective have a positive influence on Customer Purchase Intention of “InDrive” users of Faculty of Economics and Business students   Keywords: word of mouth, price perspective, purchase intention
THE IMPACT OF SOCIAL INFLUENCE, HEDONIC MOTIVATION AND HABIT ON USERS’ INTENTION TO CONTINUE USING NETFLIX (CASE STUDY OF GEN-Z CONSUMERS IN MANADO) Elisabeth Pangkey; James Massie; Ferdinand Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of Social Influence, Hedonic Motivation and Habit towards Users’ Intention to Continue Using Netflix in Manado. Data analysis methods used is Multiple Regression Analysis. The sample in this research are Generation-Z Netflix users in Manado. This research requires around 90 Respondents. Sampling in this study uses by Purposive Sampling technique. The results are (1) Social Influence affects Users’ Intention to Continue Using Netflix among Generation-Z in Manado. (2) Hedonic Motivation affects Users’ Intention to Continue Using Netflix among Generation-Z in Manado. (3) Habit affects Users’ Intention to Continue Using Netflix among Generation-Z in Manado, and (4) Social Influence, Hedonic Motivation and Habit affects Users’ Intention to Continue Using Netflix among Generation-Z in Manado. Keywords: social influence, hedonic motivation, habit, users’ intention to continue
Co-Authors Elisabeth Pangkey Ferdinand Tumewu Merinda H. Ch. Pandowo Sharon Lontoh