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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen
Fitri Maulida Husna
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

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Analisis Terhadap Keputusan Investasi pada Koperasi Syariah; Bagaimana Perkembangan Investasi pada Koperasi Syariah? Fitri Maulida Husna; Chuzaimah Batubara
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Cooperatives are one example of a cooperative business that is managed by the community and is directed to the common good. Cooperatives can function as independent business entities at several levels of the economy, including channels of financial approval within the small and medium enterprise (MSMEs) ecosystem. This research is based on several articles from national and international media published between 2018 and 2022, we sampled various types of documents related to cooperatives as financial service providers using the concept of parity. Trends, opportunities and financial benefits are the main objectives of this research. Filiera is a type of cooperative organization based on sharia standards. The analytical method used in this research is course data analysis. The findings of this study indicate that the use of Islamic accounting principles, not through the quality of financial reporting, has a significant impact on investment decision making. The implications of this research include improving the operational performance of Islamic cooperatives and encouraging members’ interest in investing. The novelty of this research is the initial impetus for investing in Islamic cooperatives.
Penerapan Digital Marketing dan Promosi Pada Perusahaan PT. Penawar Legenda Maju Fitri Maulida Husna; Nurbaiti, Nurbaiti
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 3 No. 1 (2024): Januari : Inisiatif : Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v3i1.1977

Abstract

In the rapidly developing digital era, digital marketing and promotional strategies have become the core of companies' efforts to achieve success and sustainable business growth. PT Penawar Legenda Maju (PLM), a leading network marketing company in Indonesia, has utilized digital marketing to achieve its business goals. Superior products such as PLMSaipress Drops, MySaipress Capsules, MyAdam, AdamQu Coffee, and BioSaipress Soap have won the hearts of Indonesian consumers thanks to their guaranteed quality and safety. This research uses qualitative methods with a descriptive approach to investigate the digital marketing strategies used by PT. PLM JAYA and analyze the impact of implementing digital marketing on relationships with consumers, company performance and economic development. The research results show that PT. PLM JAYA has succeeded in applying information technology theory efficiently, increasing operational efficiency, interacting with customers via social media, and optimizing digital marketing strategies. Digital marketing and promotions have become a key element in a company's marketing strategy, increasing brand awareness, sales and interaction with customers. By focusing on a specific target market, interesting content, performance measurement, and clear promotional messages, PT. PLM JAYA has succeeded in expanding market reach and achieving success in digital marketing of their products and services. This research provides valuable insights into the integration of information technology in digital marketing and promotional strategies, with practical implications for companies in various sectors looking to achieve competitive advantage in an ever-changing market. Digital marketing and promotions have become the driving force for modern business growth, and PT. PLM JAYA has succeeded in taking full advantage of this potential.
Co-Authors Chuzaimah Batubara Nurbaiti Nurbaiti