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Penggunaan Aplikasi Bealanja Online Perilaku Impulse Buying Mahasiswa FEBI UINSU Syahfrilla Al Risa Nurul Azmi; Yunda Herliana; Dini Lestari
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to analyze and learn more about the impact of online shopping applications on the impulse buying behavior of FEBI UINSU students. The research method used is a qualitative approach using snowball sampling techniques and purposive sampling. This data was collected through interviews and online surveys using the Google Form. The results of this study show that online shopping applications have a significant influence on the impulse buying behavior of FEBI UINSU students. The majority of respondents had experience using online shopping applications, and most of them admitted that they had made impulse purchases after using these applications. Factors such as promotional offers, ease of access, attractive product displays, and social interaction in online shopping applications influence the decision to make impulse purchases. The impact of this impulse buying behavior includes financial problems, anxiety, and post-purchase regret.
Penerapan Aplikasi Pegadaian Digital Service Dalam Transaksi Gadai Pada PT. Pegadaian ( Persero ) UPC Katamso Medan Syahfrilla Al Risa Nurul Azmi; Budi Dharma
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i2.1039

Abstract

PT. Pegadaian (Persero) is a non-bank financial institution which is legally permitted to carry out credit financing on the basis of pawn law. PT. Pegadaian is currently carrying out transformation in the digital world by creating a web-based application called "Pegadaian Digital Service (PDS)". Pegadaian Digital Service (PDS) is a web-based pawnshop service to facilitate customer service in transactions. This research uses a qualitative approach with descriptive methods. The purpose of this research is to determine the use of the Pegadaian Digital Service (PDS) application to facilitate customer transaction services. The results of this research show that the use of the digital Pegadaian application makes customer service easier in transactions. However, it is still not running effectively in terms of facilities so it must be further improved which will have an impact on the quality of service.