Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Journal of Creative Student Research
Yunda Herliana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penggunaan Aplikasi Bealanja Online Perilaku Impulse Buying Mahasiswa FEBI UINSU Syahfrilla Al Risa Nurul Azmi; Yunda Herliana; Dini Lestari
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze and learn more about the impact of online shopping applications on the impulse buying behavior of FEBI UINSU students. The research method used is a qualitative approach using snowball sampling techniques and purposive sampling. This data was collected through interviews and online surveys using the Google Form. The results of this study show that online shopping applications have a significant influence on the impulse buying behavior of FEBI UINSU students. The majority of respondents had experience using online shopping applications, and most of them admitted that they had made impulse purchases after using these applications. Factors such as promotional offers, ease of access, attractive product displays, and social interaction in online shopping applications influence the decision to make impulse purchases. The impact of this impulse buying behavior includes financial problems, anxiety, and post-purchase regret.
ANALISIS STRATEGI BERTAHAN E BUSINESS SAAT PANDEMI COVID-19 Riska Arianti Nasution; Yunda Herliana; Putri Apriyani br Rangkuti; Nur Baiti
Journal of Creative Student Research Vol. 1 No. 2 (2023): April : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.657 KB) | DOI: 10.55606/jcsrpolitama.v1i2.1053

Abstract

Kemajuan teknologi informasi dan komunikasi telah merambah dunia usaha dan kini terintegrasi dan berjejaring secara global. Perusahaan dapat berimprovisasi dan beradaptasi dengan inovasi digital dalam mengembangkan dan mempertahankan bisnis di era inovasi digital yang dibawa oleh kemajuan ilmiah. Sebaliknya, perusahaan yang tidak siap dengan fenomena ini akan menghadapi tantangan yang dapat merugikan perusahaan itu sendiri dalam jangka panjang. Dalam studi ini, peneliti akan menganalisis bagaimana E-Business bernasib selama pandemi Covid-19. Penelitian ini menggunakan teknik penelitian kepustakaan untuk analisis kualitatif. Temuan menunjukkan bahwa ide e-business memang memberikan bisnis yang efisien dan produktif. Namun, untuk mencapai hal ini, pengusaha harus mematuhi pedoman untuk bertahan dalam bisnis di era pandemic covid-19.
Co-Authors Atika Atika Dini Lestari Nur Baiti Putri Apriyani br Rangkuti Riska Arianti Nasution Saparuddin Siregar Syahfrilla Al Risa Nurul Azmi