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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Journal of Creative Student Research
Yunda Herliana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation

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Penggunaan Aplikasi Bealanja Online Perilaku Impulse Buying Mahasiswa FEBI UINSU Syahfrilla Al Risa Nurul Azmi; Yunda Herliana; Dini Lestari
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to analyze and learn more about the impact of online shopping applications on the impulse buying behavior of FEBI UINSU students. The research method used is a qualitative approach using snowball sampling techniques and purposive sampling. This data was collected through interviews and online surveys using the Google Form. The results of this study show that online shopping applications have a significant influence on the impulse buying behavior of FEBI UINSU students. The majority of respondents had experience using online shopping applications, and most of them admitted that they had made impulse purchases after using these applications. Factors such as promotional offers, ease of access, attractive product displays, and social interaction in online shopping applications influence the decision to make impulse purchases. The impact of this impulse buying behavior includes financial problems, anxiety, and post-purchase regret.
PENGARUH AKSES PERMODALAN DAN FINANCIAL LITERACY TERHADAP KEBERLANJUTAN UMKM DI KECAMATAN GALANG Yunda Herliana; Atika Atika; Saparuddin Siregar
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.14.NO.01.TAHUN.2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EEB.2025.v14.i01.P12

Abstract

This study aims to analyze the effect of access to capital and financial literacy on the sustainability of MSMEs in Galang District, Deli Serdang Regency. The method used is quantitative, with data collection through questionnaires and documentation. The study population consisted of MSMEs in the culinary sector in Galang Sub-district, with a sample of 79 respondents selected using the Slovin technique and proportional random sampling. Data analysis was conducted using multiple linear regression and t-test, with the help of IBM SPSS version 26. The results showed that access to capital has a negative and significant effect on the sustainability of MSMEs, as seen from the sig value of 0.000 which is smaller than 0.05 and t count -3.690 which is greater than t table 1.990. Meanwhile, financial literacy has a positive and significant effect on MSME sustainability, with a sig value of 0.000 and a t-statistic of 5.855 which is greater than the t-table of 1.990. Simultaneously, access to capital and financial literacy also have a significant effect, with an F value of 23.064 which is greater than the F table of 3.12. In conclusion, limited access to capital has a negative impact, while good financial literacy can improve the sustainability of MSMEs in the area
ANALISIS STRATEGI BERTAHAN E BUSINESS SAAT PANDEMI COVID-19 Riska Arianti Nasution; Yunda Herliana; Putri Apriyani br Rangkuti; Nur Baiti
Journal of Creative Student Research Vol. 1 No. 2 (2023): April : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1171.657 KB) | DOI: 10.55606/jcsrpolitama.v1i2.1053

Abstract

Kemajuan teknologi informasi dan komunikasi telah merambah dunia usaha dan kini terintegrasi dan berjejaring secara global. Perusahaan dapat berimprovisasi dan beradaptasi dengan inovasi digital dalam mengembangkan dan mempertahankan bisnis di era inovasi digital yang dibawa oleh kemajuan ilmiah. Sebaliknya, perusahaan yang tidak siap dengan fenomena ini akan menghadapi tantangan yang dapat merugikan perusahaan itu sendiri dalam jangka panjang. Dalam studi ini, peneliti akan menganalisis bagaimana E-Business bernasib selama pandemi Covid-19. Penelitian ini menggunakan teknik penelitian kepustakaan untuk analisis kualitatif. Temuan menunjukkan bahwa ide e-business memang memberikan bisnis yang efisien dan produktif. Namun, untuk mencapai hal ini, pengusaha harus mematuhi pedoman untuk bertahan dalam bisnis di era pandemic covid-19.
Co-Authors Atika Atika Dini Lestari Nur Baiti Putri Apriyani br Rangkuti Riska Arianti Nasution Saparuddin Siregar Syahfrilla Al Risa Nurul Azmi