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All Journal JURNAL LENTERA BISNIS KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Business Analytics (IJBA)
Zawawi
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Influence of Product Quality and Price Perception on Purchasing Decisions of Mixue Ice Cream in Surabaya Aldien Ramadhan; Zumrotul Fitriyah; Zawawi
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5277

Abstract

The proliferation of ice cream businesses in Indonesia has necessitated companies to engage in competitive rivalry, and Mixue ice cream is one such example. The perception of product quality and price assumes paramount significance, as it exerts a substantial influence on consumer decision-making in the context of purchasing. The objective of this research is to empirically investigate the impact of product quality and price perception variables on the purchasing decision of Mixue Ice Cream in Surabaya. The research methodology utilized in this study is quantitative research. The target population consists of consumers who have made purchases and consumed Mixue Ice Cream in East Surabaya. The data for this study will be collected through the utilization of a questionnaire. An ordinal scale with a Likert weighting of 1-5 will be employed to calculate the scoring of the questionnaire. The sampling method employed in this study is non-probability sampling, specifically utilizing purposive sampling technique to select respondents. The sample size comprises 100 respondents. The selected data analysis method to be employed in this research is descriptive analysis using Partial Least Squares (PLS). The findings of this research indicate a positive and significant influence of the product quality variable on purchasing decisions. The results of the second study reveal that the price perception variable also exerts a positive and significant impact on purchasing decisions.
PENINGKATAN BRAND AWARENESS PADA MARKETING KEPADA UMKM DI DESA KARANGAN KABUPATEN JOMBANG Danang Radistya; Zawawi
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Kurangnya pengetahuan branding awareness dari pada UMKM Desa karangan menjadi problema kebanyakan UMKM dalam pemasaran. Maka dari itu pendampingan tentang pengetahuan brand awareness perlu diberikan kepada UMKM di Desa Karangan. Pengetahuan mengenai pentingnya brand awareness serta apa saja yang dapat mendongkrak brand awareness pada UMKM di Desa Karangan tentu menjadi hal penting yang perlu dilakukan. Tujuan utama dari kegiatan ini yaitu memberikan pengetahuan terkait pentingnya brand awareness bagi UMKM dalam sisi pemasaran. Kegiatan ini dilaksanakan dengan metode survey dan observasi, wawancara, diskusi serta penerapan. Hasil yang dicapai dari kegiatan ini yaitu para pelaku UMKM di desa Karangan memahami pentingnya brand awareness bagi UMKM mereka serta menerapkannya pada UMKM yang mereka jalankan.
PENGARUH LOKASI, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI FORE COFFEE SHOP SURABAYA Yusril Andrianto; Zawawi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1146

Abstract

This research aims to determine the influence of location, price perception and service quality on customer satisfaction at Fore Coffee Shop Surabaya. The population in this study was the people of Surabaya City, male and female, from young people to adults. With a research sample of 96 respondents, namely people who have made repeat purchases at Fore Coffee Shop Surabaya more than once. The method used in this research is a quantitative method with the SEM PLS analysis technique. The research results show that location, price perception, and service quality have a positive effect on customer satisfaction.
Co-Authors Aldien Ramadhan Danang Radistya Yusril Andrianto Zumrotul Fitriyah