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PENGARUH EXPERIENTIAL MARKETING TERHADAP REVISIT INTENTION DI MUSEUM SENI RUPA DAN KERAMIK JAKARTA Ivana Setiadi; Vishnuvardhana S. Soeprapto
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Museum Seni Rupa dan Keramik Jakarta merupakan salah satu museum yang dikelola oleh Pemerintah DKI Jakarta. Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh experiential marketing terhadap revisit intention di Museum Seni Rupa dan Keramik Jakarta. Experiential marketing Experiential marketing merupakan jenis pemasaran yang berbasis pengalaman. Dimana experiential marketing ini memiliki lima dimensi yaitu sense, feel, think, act dan relate. Penelitian ini mengambil objek di Museum Seni Rupa dan Keramik Jakarta. Untuk subjek penelitian ini merupaka orang-orang yang pernah berkunjung ke Museum Seni Rupa dan Keramik Jakarta sebanyak 2 kali atau lebih. Penelitian ini menggunakan metode analisa deskriptif kuantitatif terhadap 100 responden sebagai sampel. Hasil penelitian ini menunjukkan secara simultan experiential marketing berpengaruh terhadap revisit intention, namun dari kelima dimensi experiential marketing (sense, feel, think, act, relate) hanya Sense (X1), Think (X3), dan Relate (X5) yang tidak memiliki pengaruh secara parsial terhadap revisit intention. Namun dua dimensi variabel experiential marketing lainnya didapati bahwa Feel (X2) dan juga Act (X4) memiliki pengaruh parsial yang signifikan terhadap revisit intention.

ANALISIS PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG PASCA REVITALISASI KE TAMAN MINI INDONESIA INDAH (TMII) Claudia Cassandra; Vishnuvardhana S. Soeprapto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.28820

This study aims to analyze the influence of Instagram social media on the decision to visit Taman Mini Indonesia Indah (TMII) after its revitalization. This research uses a quantitative approach by distributing questionnaires to visitors who had visited TMII after the official announcement of the revitalization. The independent variable consists of four dimensions: content quality, interactivity, credibility, and relevance. The data were analyzed using simple linear regression. The results show that three dimensions—content quality, interactivity, and relevance—have a significant effect on the decision to visit, while credibility does not show a significant influence. The coefficient of determination of 90.1% indicates that Instagram has a strong influence on visitors’ decisions. These findings illustrate that Instagram can be an effective promotional tool, particularly in stimulating interest in visiting tourist destinations after revitalization. This study is expected to serve as a reference for destination managers and future researchers in developing digital marketing strategies in the tourism sector.

STRATEGI PEMASARAN MARKETING MIX 7P TERHADAP PENINGKATAN VOLUME PENJUALAN DI ECAPS RESTORAN, KEMANG, JAKARTA Teresia; Vishnuvardhana S. Soeprapto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.30736

Business competition in the culinary industry, especially restaurants in strategic areas such as Kemang, Jakarta, requires business actors to implement appropriate marketing strategies in order to increase sales volume. However, there are still obstacles in several elements of the marketing mix that prevent sales from being optimal. This study aims to analyze the implementation of marketing strategies through the 7P marketing mix approach to increase sales volume at Ecaps Restaurant. This study uses a descriptive qualitative research method with a case study approach. The research subjects consist of three key informants: the Head of Marketing, Supervisor, and Sous Chef, who serve as both the population and sample of the study. Data collection techniques were conducted using observation, in-depth interviews, and documentation. Data were analyzed by formulating findings based on the 7P marketing mix elements, which include product, price, place, promotion, people, process, and physical evidence. The results indicate that the Place, Process, and Physical Evidence elements have been implemented effectively and support increased sales volume through strategic location placement, service aligned with standard operating procedures (SOPs), and customer comfort. However, challenges were identified in the Product element, such as unpopular menu items, pricing that has not established a strong value perception, and promotions that have not maximized external collaborations. The People element also faces challenges in human resource management. These findings indicate that the integration of the 7P marketing mix strategy contributes positively but requires regular evaluation of each element to address the dynamics of consumer behavior. This study is expected to serve as a practical reference for culinary business operators in designing adaptive marketing strategies in the era of competitive competition.

STUDY OF TRADITIONAL KENDURI CEREMONY IN GUNUNGPAYUNG VILLAGE TEMANGGUNG CENTRAL JAVA Ferrencia Calvina Effendi; Vishnuvardhana S. Soeprapto
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.273

Gunungpayung Village possesses a rich history, culture, and traditions, yet it remains relatively unknown to many Indonesians. One of the village's profound traditions is the kenduri ceremony, reflecting the life and culture of the Javanese people. Kenduri is a traditional event held by the community to express gratitude, commemorate births or deaths, and partake in religious activities. This research aims to explore several aspects of the kenduri ceremony in Gunungpayung Village: its meaning, social, environmental, historical, and gastronomic aspects. The study employs a descriptive qualitative field research method. Findings reveal that kenduri, or selametan, encompasses various ceremonies marking significant events like births, deaths, religious celebrations, and the harvest season. The primary function of kenduri is to express gratitude to God, seek safety, and honor ancestors. It also promotes values such as solidarity, mutual cooperation, and togetherness within the community, fostering a harmonious atmosphere. Kenduri serves as a cultural ritual that enhances the sense of unity and kinship among local residents. The ceremony not only underscores the importance of communal bonds but also integrates environmental and historical elements, reflecting the village's deep-rooted traditions. Gastronomically, kenduri involves preparing and sharing traditional dishes, further enriching the cultural experience. In conclusion, the kenduri ceremony in Gunungpayung Village is a multifaceted tradition that encapsulates the essence of Javanese cultural practices. It plays a vital role in maintaining social cohesion, honoring heritage, and preserving the environmental and gastronomic aspects of the village's culture. Despite its significance, Gunungpayung Village and its kenduri tradition remain lesser-known, highlighting the need for broader recognition and appreciation.

A CASE STUDY ON THE STRATEGY OF DEVELOPING THE ATTRACTION OF '4A' AS A CULTURAL TOURISM AT THE CENTER FOR NATIONAL ARCHIVES STUDIES JAKARTA Gracia Pratama Wijaya; Vishnuvardhana S. Soeprapto
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.282

The National Archives Building is a symbol of Jakarta's history. The National Archives building was once used as an orphanage and church. As the name suggests, the National Archives Building previously functioned as a document warehouse. The function of the National Archives Building began around the 1800s during the Dutch East Indies government. The original name of the National Archives Building was Villa Molenvliet. To find out, the Archives Study Center for the first President of the Republic of Indonesia, Ir. Soekarno, consists of 4 halls, namely: Hall 1 Aku Indonesia, this hall tells the story of Sukarno from birth to death. Hall 2 Jalan Politics This hall depicts Sukarno as a political giant. Hall 3 Cultural Patrons This hall explains that apart from being an accomplished politician, Sukarno also loved beauty. Hall 4 Welfare and Democracy This hall tells the story of one of Sukarno's leaderships, which was to improve the welfare of the people, which was done by nationalizing the nation's assets. This research uses descriptive qualitative field research methods. The research results show that regarding attractiveness, it can be seen that the National Archives Study Center is still lacking in facilities and accessibility. By adding several existing deficiencies to meet visitor needs.

STORE ATMOSPHERE ANALYSIS ON BUYING INTEREST AT BREGAS COFFEE SHOPS Steven Arianto; Vishnuvardhana S. Soeprapto
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.329

Bregas Coffee, located at Jalan Pangeran Jayakarta, Complex 68, Block A, No.1, Central Jakarta. Bregas Coffee Shop has a deficient store atmosphere and has a relatively large number of visitors. The aim of this research is to analyze whether store atmosphere has an influence on buying interest. The research method used is a quantitative method, while the population in this research is consumers who have made purchases at the Bregas Coffee Shop. The sampling technique used is non- probability sampling. The results of the research itself show that the Store Atmosphere has a positive and significant effect on purchasing interest at the Bregas Coffee Shop. Thus, an increase in buying interest at the Bregas Coffee Shop can occur when the Store Atmosphere provided by the Bregas Coffee Shop increases.

A Case Study of the 6A Tourism Components in Enhancing Tourists' Visit Intention to Cibinong Botanical Garden, West Java Monica Marshellya; Vishnuvardhana S. Soeprapto
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10991

Cibinong Botanical Garden is a nature-based and educational tourism destination with considerable potential; however, challenges related to its supporting tourism components may affect tourists’ intention to visit. This study aims to analyze the role of the 6A tourism components, namely attraction, accessibility, amenities, activities, ancillary services, and available packages, in enhancing tourists’ intention to visit, identify the most influential component, and formulate strategies for destination development. This study employed a qualitative case study approach at Cibinong Botanical Garden, West Java. Data were collected through observation, in-depth interviews with destination managers, marketing staff, and tourists, and documentation, and were analyzed using qualitative data analysis techniques. The findings reveal that the six tourism components function complementarily in shaping tourists’ intention to visit. Among these components, attraction emerged as the most influential factor, primarily through the presence of iconic lakes, endemic flora collections, extensive green open spaces, and the destination’s educational tourism concept. Activities and available packages also enrich the overall visitor experience by providing more diverse and structured tourism opportunities. However, amenities, accessibility, and ancillary services require further improvement, particularly regarding public toilet quality, informational signage, pedestrian pathways, visitor information services, and the digitalization of tourism services. This study concludes that integrated and sustainable management of the 6A tourism components is a strategic approach to enhancing destination quality, improving visitor satisfaction, and encouraging both initial and repeat visits to Cibinong Botanical Garden. The findings contribute to destination management and sustainable tourism studies by emphasizing the importance of component-based tourism development in strengthening the competitiveness of nature-based educational destinations.

EKSISTENSI JAMU SEBAGAI WARISANWARISAN GASTRONOMI DI ERA MODERN KOTA YOGYAKARTA Jessica Olive Limanto; Vishnuvardhana S. Soeprapto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 2 (2026): Volume 11 No. 02, Juni 2026.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i2.57593

Indonesia is an archipelagic country that was rich in traditions and local wisdom, one of which is jamu, a traditional Indonesian herbal beverage that was recognized by UNESCO as an Intangible Cultural Heritage of Humanity in 2023. In the modern era, the existence of jamu faces challenges due to changing lifestyles, particularly among younger generations who tend to prefer instant and ready-to-drink beverages over traditional herbal drinks. This condition highlights the need for preservation and adaptation efforts to ensure that jamu remains relevant amid contemporary developments. This study aims to examine the existence of traditional jamu in Yogyakarta City from a gastronomic perspective by analyzing its history, traditions, philosophy, raw materials, production processes, and methods of presentation, as well as understanding the role of various stakeholders in sustaining jamu culture. The study employs a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The analysis is based on Dewi Turgarini’s gastronomic framework and the seven indicators of cultural sustainability proposed by Soini & Birkeland, (2014), namely cultural heritage, vitality, diversity, locality, economic viability, eco-cultural civilization, and eco-cultural resilience. Research subjects were identified using the Nona Helix framework, which encompasses nine stakeholder groups involved in the preservation and development of jamu gastronomy. The findings indicate that traditional jamu in Yogyakarta continues to exist and adapt through product innovation, modern packaging, social media utilization, and digital marketing while maintaining its traditional values, health philosophy, and use of natural ingredients as its core identity. The sustainability of jamu largely depends on the preservation of intergenerational knowledge, community participation, continuous innovation, and the support of multiple stakeholders within the broader gastronomic ecosystem.

ANALISIS PENGARUH PENERAPAN GREEN PRACTICE TERHADAP KEPUTUSAN BERKUNJUNG DI SHANTI KITCHEN & COFFEE, JAKARTA Rosalia Indah Br Sitepu; Vishnuvardhana S. Soeprapto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.58413

The growing awareness of environmental issues has driven the restaurant industry to adopt environmentally friendly practices, commonly referred to as green practice, as part of a sustainable operational strategy. This study aims to analyze the influence of green practice implementation—comprising the dimensions of green action, green food, and green donation—on consumer visit decisions at Shanti Kitchen & Coffee, Jakarta. This study employs a quantitative approach with a descriptive and associative research design. Data were collected through a structured questionnaire distributed to 90 respondents selected via accidental sampling from a population of 800 visitors to Shanti Kitchen & Coffee during the period of January to December 2025. The research instrument was developed using a four-point Likert scale. Multiple linear regression analysis was applied using SPSS version 25, encompassing validity and reliability tests, classical assumption tests, and hypothesis testing through t-test, F-test, and coefficient of determination. The findings indicate that, partially, only the green food dimension exerts a significant influence on visit decisions (t-value 3.374 sig 0.001 < 0.05), while green action (sig 0.056) and green donation (sig 0.519) do not demonstrate significant partial effects. Simultaneously, the green practice variable as a whole significantly influences visit decisions (F-value 9.82 sig 0.000 < 0.05). The Adjusted R Square value of 0.229 indicates that green practice explains 22.9% of the variation in visit decisions, with the remaining 77.1% attributed to factors outside the scope of this study. This study offers practical implications for the restaurant industry, particularly in optimizing green food as the most influential factor in consumer visit decisions. Restaurants are advised to strengthen communication regarding the use of organic and locally sourced ingredients, enhance the visibility of green action practices, and broaden green donation programs through active consumer engagement. Future research is encouraged to expand the scope of variables and study objects to yield more comprehensive findings.

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