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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Media Bina Ilmiah International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC)
Vishnuvardhana S. Soeprapto
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH EXPERIENTIAL MARKETING TERHADAP REVISIT INTENTION DI MUSEUM SENI RUPA DAN KERAMIK JAKARTA Ivana Setiadi; Vishnuvardhana S. Soeprapto
Media Bina Ilmiah Vol. 17 No. 12: Juli 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Museum Seni Rupa dan Keramik Jakarta merupakan salah satu museum yang dikelola oleh Pemerintah DKI Jakarta. Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh experiential marketing terhadap revisit intention di Museum Seni Rupa dan Keramik Jakarta. Experiential marketing Experiential marketing merupakan jenis pemasaran yang berbasis pengalaman. Dimana experiential marketing ini memiliki lima dimensi yaitu sense, feel, think, act dan relate. Penelitian ini mengambil objek di Museum Seni Rupa dan Keramik Jakarta. Untuk subjek penelitian ini merupaka orang-orang yang pernah berkunjung ke Museum Seni Rupa dan Keramik Jakarta sebanyak 2 kali atau lebih. Penelitian ini menggunakan metode analisa deskriptif kuantitatif terhadap 100 responden sebagai sampel. Hasil penelitian ini menunjukkan secara simultan experiential marketing berpengaruh terhadap revisit intention, namun dari kelima dimensi experiential marketing (sense, feel, think, act, relate) hanya Sense (X1), Think (X3), dan Relate (X5) yang tidak memiliki pengaruh secara parsial terhadap revisit intention. Namun dua dimensi variabel experiential marketing lainnya didapati bahwa Feel (X2) dan juga Act (X4) memiliki pengaruh parsial yang signifikan terhadap revisit intention.
ANALISIS PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN BERKUNJUNG PASCA REVITALISASI KE TAMAN MINI INDONESIA INDAH (TMII) Claudia Cassandra; Vishnuvardhana S. Soeprapto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.28820

Abstract

This study aims to analyze the influence of Instagram social media on the decision to visit Taman Mini Indonesia Indah (TMII) after its revitalization. This research uses a quantitative approach by distributing questionnaires to visitors who had visited TMII after the official announcement of the revitalization. The independent variable consists of four dimensions: content quality, interactivity, credibility, and relevance. The data were analyzed using simple linear regression. The results show that three dimensions—content quality, interactivity, and relevance—have a significant effect on the decision to visit, while credibility does not show a significant influence. The coefficient of determination of 90.1% indicates that Instagram has a strong influence on visitors’ decisions. These findings illustrate that Instagram can be an effective promotional tool, particularly in stimulating interest in visiting tourist destinations after revitalization. This study is expected to serve as a reference for destination managers and future researchers in developing digital marketing strategies in the tourism sector.
STRATEGI PEMASARAN MARKETING MIX 7P TERHADAP PENINGKATAN VOLUME PENJUALAN DI ECAPS RESTORAN, KEMANG, JAKARTA Teresia; Vishnuvardhana S. Soeprapto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.30736

Abstract

Business competition in the culinary industry, especially restaurants in strategic areas such as Kemang, Jakarta, requires business actors to implement appropriate marketing strategies in order to increase sales volume. However, there are still obstacles in several elements of the marketing mix that prevent sales from being optimal. This study aims to analyze the implementation of marketing strategies through the 7P marketing mix approach to increase sales volume at Ecaps Restaurant. This study uses a descriptive qualitative research method with a case study approach. The research subjects consist of three key informants: the Head of Marketing, Supervisor, and Sous Chef, who serve as both the population and sample of the study. Data collection techniques were conducted using observation, in-depth interviews, and documentation. Data were analyzed by formulating findings based on the 7P marketing mix elements, which include product, price, place, promotion, people, process, and physical evidence. The results indicate that the Place, Process, and Physical Evidence elements have been implemented effectively and support increased sales volume through strategic location placement, service aligned with standard operating procedures (SOPs), and customer comfort. However, challenges were identified in the Product element, such as unpopular menu items, pricing that has not established a strong value perception, and promotions that have not maximized external collaborations. The People element also faces challenges in human resource management. These findings indicate that the integration of the 7P marketing mix strategy contributes positively but requires regular evaluation of each element to address the dynamics of consumer behavior. This study is expected to serve as a practical reference for culinary business operators in designing adaptive marketing strategies in the era of competitive competition.
STUDY OF TRADITIONAL KENDURI CEREMONY IN GUNUNGPAYUNG VILLAGE TEMANGGUNG CENTRAL JAVA Ferrencia Calvina Effendi; Vishnuvardhana S. Soeprapto
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.273

Abstract

Gunungpayung Village possesses a rich history, culture, and traditions, yet it remains relatively unknown to many Indonesians. One of the village's profound traditions is the kenduri ceremony, reflecting the life and culture of the Javanese people. Kenduri is a traditional event held by the community to express gratitude, commemorate births or deaths, and partake in religious activities. This research aims to explore several aspects of the kenduri ceremony in Gunungpayung Village: its meaning, social, environmental, historical, and gastronomic aspects. The study employs a descriptive qualitative field research method. Findings reveal that kenduri, or selametan, encompasses various ceremonies marking significant events like births, deaths, religious celebrations, and the harvest season. The primary function of kenduri is to express gratitude to God, seek safety, and honor ancestors. It also promotes values such as solidarity, mutual cooperation, and togetherness within the community, fostering a harmonious atmosphere. Kenduri serves as a cultural ritual that enhances the sense of unity and kinship among local residents. The ceremony not only underscores the importance of communal bonds but also integrates environmental and historical elements, reflecting the village's deep-rooted traditions. Gastronomically, kenduri involves preparing and sharing traditional dishes, further enriching the cultural experience. In conclusion, the kenduri ceremony in Gunungpayung Village is a multifaceted tradition that encapsulates the essence of Javanese cultural practices. It plays a vital role in maintaining social cohesion, honoring heritage, and preserving the environmental and gastronomic aspects of the village's culture. Despite its significance, Gunungpayung Village and its kenduri tradition remain lesser-known, highlighting the need for broader recognition and appreciation.
A CASE STUDY ON THE STRATEGY OF DEVELOPING THE ATTRACTION OF '4A' AS A CULTURAL TOURISM AT THE CENTER FOR NATIONAL ARCHIVES STUDIES JAKARTA Gracia Pratama Wijaya; Vishnuvardhana S. Soeprapto
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.282

Abstract

The National Archives Building is a symbol of Jakarta's history. The National Archives building was once used as an orphanage and church. As the name suggests, the National Archives Building previously functioned as a document warehouse. The function of the National Archives Building began around the 1800s during the Dutch East Indies government. The original name of the National Archives Building was Villa Molenvliet. To find out, the Archives Study Center for the first President of the Republic of Indonesia, Ir. Soekarno, consists of 4 halls, namely: Hall 1 Aku Indonesia, this hall tells the story of Sukarno from birth to death. Hall 2 Jalan Politics This hall depicts Sukarno as a political giant. Hall 3 Cultural Patrons This hall explains that apart from being an accomplished politician, Sukarno also loved beauty. Hall 4 Welfare and Democracy This hall tells the story of one of Sukarno's leaderships, which was to improve the welfare of the people, which was done by nationalizing the nation's assets. This research uses descriptive qualitative field research methods. The research results show that regarding attractiveness, it can be seen that the National Archives Study Center is still lacking in facilities and accessibility. By adding several existing deficiencies to meet visitor needs.
STORE ATMOSPHERE ANALYSIS ON BUYING INTEREST AT BREGAS COFFEE SHOPS Steven Arianto; Vishnuvardhana S. Soeprapto
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 5 (2024): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i5.329

Abstract

Bregas Coffee, located at Jalan Pangeran Jayakarta, Complex 68, Block A, No.1, Central Jakarta. Bregas Coffee Shop has a deficient store atmosphere and has a relatively large number of visitors. The aim of this research is to analyze whether store atmosphere has an influence on buying interest. The research method used is a quantitative method, while the population in this research is consumers who have made purchases at the Bregas Coffee Shop. The sampling technique used is non- probability sampling. The results of the research itself show that the Store Atmosphere has a positive and significant effect on purchasing interest at the Bregas Coffee Shop. Thus, an increase in buying interest at the Bregas Coffee Shop can occur when the Store Atmosphere provided by the Bregas Coffee Shop increases.
Co-Authors Cahyani Erwan, Brigita Claudia Cassandra Ferrencia Calvina Effendi Gracia Pratama Wijaya Ivana Setiadi Steven Arianto Teresia