Article Per Year (5 Year)
p-Index From 2021 - 2026
2.217
P-Index
This Author published in this journals
All Journal Proceeding SENDI_U DeReMa (Development Research of Management) Jurnal Manajemen Ekspektra: Jurnal Bisnis & Manajemen JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Journal of Enterprise and Development (JED) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal La Bisecoman Manajemen dan Kewirausahaan TRANSAKSI Jurnal Informatika Ekonomi Bisnis
Pristiana Widyastuti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal La Bisecoman

 1 
Eco-Friendly Beauty: What an Eco-Branding and Consumer Values Drive Purchase Intentions Pristiana Widyastuti
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1792

Abstract

This study investigates the relationship between eco-branding and eco-consumerism toward purchase intention for local beauty products in Indonesia. The total sample size was determined as 120 samples. The study employed purposive sampling, a non-probability sampling method where respondents were selected based on predefined criteria. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) as the primary analytical technique. The data analysis was conducted using SmartPLS, a powerful tool for PLS-SEM. The research findings indicate that eco-branding significantly impacts purchase intention for beauty products in Indonesia. Consumers are strongly inclined toward products that demonstrate their commitment to sustainability through various environmental practices. Eco-consumerism significantly influences purchase intention for beauty products. Respondents expressed that choosing eco-friendly products is not only a moral obligation but also a reflection of their sustainability and environmental stewardship values.
Co-Authors Julianti, Gabriella Nissa Kadarisman, Vesheila Yedida Metta, Meivi Hessil Mochammad Angga Prasetyo Prasetyo , Albertus Agung Ramli, Michael Efraem Christianto Simanjuntak, Regina Brigita Sitorus, Ribka Tambunan, Ester Olyfia Geraldin