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All Journal JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Wesly Tumbur ML Tobing
Universitas Sains Dan Teknologi Komputer
Economics, Econometrics & Finance

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UPAYA TENAGA PENJUAL MEMANFAATKAN JEJARING PELANGGAN UNTUK MENINGKATKAN KINERJA PENJUALAN (Salespeopple Efforts To Use The Customer Network Co-Utilization To Improve Sales Performance) Wesly Tumbur ML Tobing
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 1 No. 1 (2022): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v1i1.253

Abstract

Dewasa ini, semakin banyak pekerjaan yang menyoroti pentingnya jaringan sosial dalam mengukur dinamika internal untuk organisasi penjualan, dimana jejaring sosial sering diartikan sebagai pola interaksi antar pribadi yang kompleks dari suatu ikatan sosial dimana ikatan antar pihak tersebut berfungsi sebagai saluran informasi dan aliran sumber daya. Oleh karena itu, kinerja tenaga penjual sering sekali diukur dari tindakan yang dilakukan tenaga penjual untuk bermanuver dan mempengaruhi orang-orang di dalam organisasi mereka sendiri maupun diluar organisasi.Kemampuan wiraniaga untuk menciptakan nilai dengan memanfaatkan sumber daya internal dan memanfaatkan kemampuan perusahaan untuk mengatasi masalah dan kebutuhan pelanggan dapat menjadi pembeda penting di pasar yang ramai. Selain itu, ketika pembeli menjadi lebih besar, lebih canggih, dan lebih kuat di tengah beragam penawaran kompetitif, risiko komoditisasi menjadi semakin relevan bagi penjual, sehingga memunculkan pendekatan penjualan yang lebih terintegrasi yang membutuhkan upaya dan kerja sama dari berbagai anggota dalam suatu organisasi.Tujuan dari penelitian ini adalah untuk menguji pengaruh kerjasama memanfaatkan jejaring pelanggan (customer network co-utilization) guna meningkatkan kinerja penjualan dari tenaga penjual sepeda motor di Jawa Tengah . Teknik pemilihan sampel secara purposive berdasarkan kriteria pelanggan yang telah menjadi pelanggan minimal satu tahun pada produsen sepeda motor di Jawa Tengah. Berdasarkan kriteria tersebut terdapat 255 pelanggan yang dipilih . Analisis kuantitatif dalam penelitian ini digunakan Program IBM AMOS 22.
PERAN SOSIAL MEDIA MARKETING DALAM MENINGKATKAN MARKETING PERFORMANCE MELALUI PEMANFAATAN DIGITAL MARKETING CAPABILITIES PADA PERUSAHAAN KONSTRUKSI DI PROPINSI JAWA TENGAH Wesly Tumbur ML Tobing; Lukman Santoso
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 3 No. 1 (2024): :Januari : Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v3i1.813

Abstract

The aim of this research is to examine the role of social media marketing in creating a significant relationship between digital marketing capabilities and marketing performance in construction companies on the island of Java. The research method was carried out quantitatively by collecting data by distributing questionnaires via electronic forms and printed formats which were delivered directly to respondents where the respondents were directors who worked for contractor companies in Central Java province. The sampling technique was carried out purposively based on the criteria of directors who had worked for a minimum of five years at contractor companies in Central Java province. Based on these criteria, there are 225 company directors who have met these criteria. The data was analyzed using AMOS 22 statistical software. The research results showed that digital marketing capabilities had a positive and significant effect on social media marketing. Digital marketing capabilities do not have a positive and significant effect on marketing performance, and social media marketing has a positive and significant effect on marketing performance.
Branding Strategy, Eco-Friendly Packaging, and Product Image in Increasing the Competitiveness of Local MSMEs: A Study in Asinan Village Tri Imaliya; Dhevi Dadi Kusumaningtyas; Endang Kustami; Wesly Tumbur ML Tobing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7558

Abstract

This study aims to analyze the influence of branding, environmentally friendly packaging, and product image on the competitiveness of MSME products in Asinan Village, Bawen District, Semarang Regency. Effective branding is believed to be able to create emotional connections with consumers, environmentally friendly packaging becomes an added value that is relevant to the sustainability trend of the modern market, and product image plays an important role in shaping consumer perceptions of product quality and excellence. The research approach uses an associative quantitative method with multiple linear regression analysis techniques. A sample of 30 MSME actors was selected by purposive sampling and analyzed using the SPSS version 25 application. The results showed that branding, environmentally friendly packaging, and product image have a positive and significant effect on product competitiveness, both partially and simultaneously. The coefficient of determination (R²) value of 76.5% indicates the dominant contribution of the three variables to increasing MSME competitiveness. This study provides a practical contribution to village MSME empowerment strategies based on emotional, visual, and market perception values.
Dampak Digital Marketing Terhadap Purchasing Decisions: Studi Kasus Generasi Milenial Diah Kusumawati; Edwin Zusrony; Wesly Tumbur ML Tobing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.8311

Abstract

This study aims to find the influence of mobile marketing, social media marketing, and internet advertising on purchasing decisions in e-commerce. This research is quantitative, and the study population consists of millennial generation e-commerce users living in Salatiga city. This study used purposive sampling in which 70 respondents were selected. This study applies multiple linear regression, which is one of the data processing techniques, and the data were analyzed using SmartPLS 4.0. The findings of this study, mobile marketing separately has a positive but not statistically significant influence on purchasing decisions, while social media marketing and online advertising have a positive and statistically significant influence on purchasing decisions. In the multiple regression analysis where the independent variables are mobile marketing, social media marketing, and online advertising, the dependent variable is e-commerce purchasing decisions, which is found to have a positive and statistically significant influence.
Co-Authors Diah Kusumawati Edwin Zusrony Endang Kustami Kusumaningtyas, Dhevi Dadi Lukman Santoso Tri Imaliya