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All Journal Jurnal Ilmiah Edunomika (JIE) JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Endang Kustami
Universitas Sains Dan Teknologi Komputer
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Edwin Zusrony; Pemilia Sulistyowati; Dhevi Dadi Kusumaningtyas; Gibson Manalu; Jaelani Jaelani; Asri Winanti Madyoningrum; Endang Kustami
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Kerangka Kerja Keterikatan Pelanggan Terhadap Kepuasan Pelanggan : Anteseden dan Konsekuensi Nindi Anggi Wardani; Endang Kustami
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i1.597

Abstract

This study examines the relationship between requirements and framework development in Customer Engagement (CE). In this paper, it is developed based on engagement theory with the assumption that a satisfying relationship will be able to create an emotional connection so that co-workers will be involved and bound to each other. Based on theoretical studies, this paper proposes a framework that examines the components of CE, the antecedents. involved and the consequences of CE. To complement the review, we also discuss how industry type, company characteristics – Business to Business vs Business to Consumer – and value and level of involvement affect relationship satisfaction, both contributing directly and indirectly from the perspective of emotional involvement in customer engagement. Furthermore, it examines the development of Customer Engagement and how to maximize company performance by making the right strategic changes. The findings of this paper are the relationship between emotion and the indirect contribution of customer needs to be enhanced in the corporate service industry with the B2B concept for products/services with a high level of involvement; In addition, it is also necessary to improve services for products or services with a high level of brand value and companies that provide a higher level of satisfaction.
Model Pengukuran Working Out Loud (WOL) Terhadap Adopsi Enterprise Social Networks (ESNs) Enggar Sulistiyono; Endang Kustami
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Mei: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i2.601

Abstract

This study aims to examine the concept of Working Out Loud (WOL) in measuring the success rate of implementing Enterprise Social Networks (ESNs) in companies. The adoption of this technology has not been widely implemented by companies in Indonesia. Implementing ESNs in companies as a tool to drive increased employee collaboration requires integration of social media and enterprise technology infrastructure. This platform does provide benefits for companies in the areas of innovation, increased productivity, and also employee engagement; but on the other hand there are several failures caused by employee factors that only focus on implementing technology without changing employee behavior patterns and also how to measure this behavior. The concept of Working Out Load (WOL) is an indicator tool that can be used to measure the success of ESNs implementation. Although the concept of WOL is still unclear, it provides many benefits. Not much research has discussed the benefits that exist in this relationship. The initial hypothesis of this study is that the two behavioral factors above exist and influence each other but are different, so measurements can be made with the developed scale. This study uses a survey distributed to employees of PT. Djarum (one of the large companies in Indonesia) which has implemented ESNs technology in the period October - November 2022. Processing exploratory analysis and data confirmation using SPSS 22 and AMOS 22 with a total of 313 respondents; which was divided randomly with 200 respondents for confirmation analysis and the rest as data for exploratory analysis. Departing from the abnormal nature and ordinal nature of the item scale used, this study uses the Spearman method (not Pearson). This aims to confirm the hypothesis so as to produce a rating scale for individuals and groups of WOL, so that researchers and practitioners can find WOL behavior in a company as a continuous process. The results of this study can be used as a reference for companies in Indonesia to develop ESN technology and measure the success rate of their operations.
Personalisasi Pemasaran Email dalam Meningkatkan Program Loyalitas: Sebuah Konsep Komunikasi Pemasaran Endang Kustami; Enggar Sulistiyono
Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Mei: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jimeb.v2i2.606

Abstract

This study aims to examine the interaction between email marketing in the loyalty program by looking at the reactions of program members to emails sent. Email marketing, as part of a marketing strategy plays an important role in achieving maximum profit in business practices. However, how to operate personalized email marketing is a challenge for companies. A good strategy needs to be formed to improve marketing messages that can convince consumers through consumer behavior in loyalty programs. The concept offered is to use theory construal by building goal distance and the appeal of marketing messages (cognitively emotional) in email marketing. This research model uses email campaign samples from Indonesian airline companies taken during the period August - November 2022. The analysis method uses Panel Logit and Binomial Model Regression. The findings explain that there is a reciprocal and significant relationship between the distance of the message and the attractiveness of the message to the loyalty enhancement program. It was concluded that there was a significant relationship when the position of the target distance was at a 'large' level, so that cognitive appeal had a more persuasive impact than emotional appeal; so that an abstract framing message will have a more positive impact that effectively affects the level of achievement of the goal distance compared to a concrete appeal. Research has also found that when members/customers are close to their goals, emotional appeals have a more effective effect than concrete messages.
Co-Authors Asri Winanti Madyoningrum Edwin Zusrony Enggar Sulistiyono Gibson Manalu Jaelani Jaelani Kusumaningtyas, Dhevi Dadi Nindi Anggi Wardani Pemilia Sulistyowati