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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional Hasil Riset dan Pengabdian (SNHRP)
Oktavia Syafa Non Tyas
Universitas PGRI Adi Buana Surabaya
Physics Other

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Analisis Strategi Pemasaran Menggunakan Penerapan SWOT Pada Usaha Dimsum Cake Disimsum Nindri Yunilavira; Sarah Aliyah Rahma; Mifta Adinda Herliana; Tarisyah Maulina; Oktavia Syafa Non Tyas
SNHRP Vol. 5 (2023): Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Ke 5 Tahun 2023
Publisher : LPPM Universitas PGRI Adi Buana

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Abstract

Dimsum merupakan makanan ringan yang berasal dari China. Makanan ini biasanya dimakan sebagai sarapan atau camilan siang hari. Salah satu olahan unik dari dimsum adalah dimsum Cake. Kue ulang tahun atau birthday cake yang selama ini dikenal di masyarakat umumnya memiliki cita rasa manis dengan banyak lapisan krim di atasnya. Berbagai jenis dimsum aneka isian akan disusun bertingkat menyerupai kue ulang tahun, lalu bisa ditambahkan hiasan sesuai perayaan hari special. Usaha ini memilih tempat produksi di Kecamatan Karang pilang Surabaya. Metode pemasaran melalui offline dan online seperti endorsement, membuat konten yang menarik di beberapa platform sosial media seperti tiktok dan instagram reels. Tujuan penelitian ini ialah untuk mengetahui kelayakan bisnis disimsum cake untuk dikembangkan menjadi usaha bisnis. Metode penelitian ini menggunakan kualitatif deskriptif dengan penentuan nilai kelayakan bisnis.
Elderly Empowerment through the Karang Werda Wisanggeni Community in Cemandi Village, Sedati District, Sidoarjo Regency Arif Maulana Susanto; Cindy Asli Pravesti; Hayu Della Nikmala; Isna Rohma Nia Wati; Kholishotul Amaliyah; Rahma Dwi Anggraini; Oktavia Syafa Non Tyas; Wahyu Illahi; Rama Maulana Kusherlambang; Achmad Shobirin Rizanto; Gilang Pratama Bintang; Bilqis Amiroh Azzah Aribah
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2623

Abstract

Karang werda wisanggeni is an association that was established in 2004 in the Cemandi Village area which is used to accommodate the activities of the elderly. The existence of this activity encourages the productivity of the elderly in self-development activities, in order to strengthen socio-economic functions. In addition, the empowerment of elderly centers at the age of 60 and over is a place for the elderly to be productive in order to increase life expectancy. The benefits of having karang werda wisanggeni elderly are as a shelter, guidance, and an elderly integrated health service post. The dedication method is the title event by going through three stages, namely the preparation stage, the empowerment stage, and the closing stage. One of its forms is to create activities to commemorate Mother's Day by involving the elderly. The elderly performed Reog Cemandi art to commemorate Mother's Day. This opportunity is a form of increasing social welfare for the elderly. In essence, the elderly can play an active role in social life, so that the elderly can be more productive in increasing life expectancy. In the next service, you can actively involve the karang werda Wisanggeni elderly in Cemandi village.
Co-Authors Achmad Shobirin Rizanto Arif Maulana Susanto Bilqis Amiroh Azzah Aribah Gilang Pratama Bintang Hayu Della Nikmala Isna Rohma Nia Wati Kholishotul Amaliyah Mifta Adinda Herliana Nindri Yunilavira Pravesti, Cindy Asli Rahma Dwi Anggraini Rama Maulana Kusherlambang Sarah Aliyah Rahma Tarisyah Maulina Wahyu Illahi