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Impulse Buying: The Influence of Customer Behavior with User Experience Moderation Kadek Bagus Candra Diputra; I Gede Sanica
Quantitative Economics and Management Studies Vol. 4 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2021

Abstract

The current study aimed to investigate the role of visual merchandising strategies, consumer trust in online stores, and shopping lifestyles that can increase impulsive purchases on the Shopee e-commerce. Furthermore, this study also investigates the role of user experience as a moderating construct. Current study was conducted at Denpasar City. This study targets the entire population who use the Shopee e-commerce platform in Denpasar City. Through purposive sampling and the Roscoe formula, 125 respondents were obtained. Empirical data was collected through questionnaires and analyzed using the PLS-SEM approach. The study findings confirm that a crucial component in creating impulsive buying actions among consumers is a lifestyle that always wants to increase value and self-image. Moreover, a good user experience also becomes the driving factor that creates unplanned purchases, especially when various promotions are held. Interesting findings in this study are that there is no significant relationship between visual merchandising and online store belief constructs on impulse buying and the failure of user experience in moderating the relationship between each construct. These findings demonstrate that consumers' impulsive buying activities are not based on trust or the appearance of a visual presentation of the product.
The Role of Discounts in Moderating Impulse Buying on TikTok Shop Candra Diputra, Kadek Bagus; Saputra, I Made Dena Julio Mahendra
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 5 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4362

Abstract

This study aims to analyze the role of discounts as a moderating variable between the relationship between social media marketing and shopping lifestyle on impulse buying in TikTok Shop. The study was conducted in Bali, targeting all TikTok Shop users. Through purposive sampling, 245 respondents participated. Data were obtained through questionnaires which were then processed using PLS-SEM. The results show that social media has no influence on impulse buying, while shopping lifestyle has a significant and positive influence on impulse buying, and discounts do not play a role as a moderator between the relationship between social media and shopping lifestyle on impulse buying. Suggestions have been presented in detail below.
The Influence of Work Discipline, Work Environment, and Workload on Employee Performance Mahendra Saputra, I Made Dena Julio; Diputra, Kadek Bagus Candra
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 5 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4375

Abstract

This study aims to analyze the influence of work discipline, work environment, and workload on employee performance at Villa Seminyak. The sample used in this study comprises all 50 employees. The data analysis method employed is multiple linear regression, along with validity and reliability testing to ensure the accuracy of the research instruments. The results indicate that work discipline has a significant positive effect on employee performance, with a coefficient value of 0.153, while the work environment has a negative but insignificant impact, with a coefficient value of -0.022. Workload also shows a significant positive effect on employee performance, with a coefficient value of 0.448. The coefficient of determination analysis reveals that 98.8% of employee performance is influenced by these three independent variables, while 1.2% is affected by other unexamined factors. Based on these findings, it is recommended that management enhance work discipline and effectively manage workload to improve employee performance at Villa Seminyak